<Anchor> As



online shopping has increased significantly due to Corona, the industry is fiercely competitive to take the lead in the market.



There are concerns that there will be a bleeding competition with free shipping or the lowest price compensation system, but reporter Han Ji-yeon pointed out what it would be like to consumers.



<Reporter>



Coupang, which has been listed on the US stock market and has more barns, started a free shipping service earlier this month.



In a week, E-Mart made a counter-payment saying that it will implement the lowest price compensation system.



If the same product of the same capacity is more expensive than other distributors, the difference is credited as points. In this way, more than 500 core necessities such as ramen and bottled water are covered.



The comparison target companies were Coupang, Lotte Mart, and Homeplus, but they were actually targeting Coupang.



As the online consumption accelerates due to the corona and the coupang transaction volume reaches 21 trillion won, it will respond even without bleeding competition.



Market Kurly has also entered the war for the lowest price on 60 ingredients.



[Marketcully official: We monitor other companies and check prices, and if something lower than ours came out, we change the price...

]



EBay Korea's Gmarket and Auction also started discounting up to 50%, and Lotte Mart and others are expected to join soon.



In particular, as grocery prices have risen sharply this year, competition to capture consumers who have become more sensitive to prices has heated up.



There is nothing bad for consumers.



[Consumer: As price competitiveness increases, it is good that different opportunity costs arise."

Of course, it's welcome.] The



biggest challenge for retailers this year has emerged as not to miss the consumer sentiment that has survived through retaliation amid fierce competition.



I am interested in whether it will be a bleeding competition to cut my flesh and whether to achieve distribution innovation through efficient cost management.



(Video editing: Ki-duk Park, VJ: Hyun-woo Park)