Xinhua News Agency, Shanghai, April 12 -

Title: "prices suck money", how to share charge treasure line stability Zhiyuan?

　　Xinhua News Agency "China Cyber ​​Affairs" reporters He Xinrong and Hu Jiefei

　　Recently, there have been frequent actions such as the listing of leading companies in shared power banks and the merger of competitors. At the user level, constant price increases, easy borrowing and difficulty in repaying, have also caused users to complain.

Is there really only one way for shared charging treasures to "increasing prices and attracting gold"?

The price of shared charging treasure is "open all the way"

　　"Last week I borrowed a power bank from a bar on Hengshan Road. I scanned the code and found 6 yuan per hour. You know, the large-capacity power bank on the e-commerce platform is only 70 or 80 yuan, and the money for renting a few times is enough to buy one. Ms. Zhou, who works in Shanghai, is very moved about the recent price increases of shared power banks.

　　In some bars in popular business districts in first-tier cities, shared charging treasures are generally priced at more than 4 yuan/hour, and some even reach 10 yuan/hour, which is an astonishing increase compared to the average 1 yuan/hour at the initial launch.

　　In addition to price increases, the chaotic operation of shared charging treasures has also caused users to complain.

　　"The power bank was returned on March 9th, and the display light of the cabinet was also on. I did not expect to be told that it was not returned after ten days, and the charge was 99 yuan directly." Mentioned the phenomenon of random deductions of shared power banks, netizens "Oyang" indignant.

　　"It's easy to borrow time and it is difficult to return time" is a relatively common problem reported by users recently.

A Wuhan citizen reported that he borrowed a shared power bank from a shopping mall, and when he wanted to return it after eating, he found that the original rental card slot was full.

"I ran several places and found that either the card slot was also full, or the system provided a fake return point. Not only did I ran the wrong way, I ended up paying dozens of dollars more."

　　Statistics from a certain online complaint platform show that there are more than 2,000 complaints from one “caller” alone, and the content is concentrated on the overlord clause and arbitrary deductions.

Who is the greatest sharer of the shared power bank?

　　From 1 yuan/hour to 4 yuan/hour or even 10 yuan/hour, why are the major shared charging treasures rushing to increase their prices?

　　Experts believe that, on the one hand, it is for the need to go public, and the price increase makes the company’s revenue, profit and other data more attractive; on the other hand, although many shared power banks claim to be consumer technology companies, in fact, the technical threshold is not high and the service The homogeneity is serious, and the price increase is also "working" for offline merchants.

　　The Essence Securities report pointed out that shared power banks do not have user stickiness and are highly dependent on offline scenarios. In particular, the entry cost and share ratio of popular business districts continue to increase. Shared power banks can only be seized by fully profiting. market.

　　Mr. Guo, who runs a bar in Shenzhen, told reporters that three years ago, the store began to introduce shared power banks. At that time, the division between the store and the platform was about 5:5, and now it has evolved to 6:4, 7:3 or even 8:2.

"Depending on the location and passenger flow, the monthly income that shared power banks can bring to a single store ranges from a few hundred yuan to a few thousand yuan."

　　Take "Monster Charging" as an example. According to its published data, the company's commission rate will reach 44.1% in 2020, and the admission rate will reach 14%. The total of the two will reach 58.1%.

In other words, a large part of the profits brought about by the price increase of Monster Charging goes into the pockets of partners and offline merchants.

Don't let the thinking of quick success and quick benefits suppress "just need"

　　The price increase of shared power banks is due to the existence of "rigid demand."

Some experts pointed out that with the advent of the 5G era, 5G mobile phones consume more power. Coupled with the high-intensity demand for various large-scale applications of mobile phones and short videos and downloads, shared charging has a considerable market space.

On the other hand, after fierce competition, the "leftover is king" situation has made shared charging treasures more confident to increase prices.

　　However, rapid price increases are likely to overdraft the development space of shared power banks.

Many consumers said that under the continuous price increase, they can only gradually reduce the frequency of renting power banks and develop the habit of bringing their own power banks.

In addition, the development of fast charging technology and the enhancement of mobile phone battery life are also alleviating users' power anxiety and weakening users' willingness to consume shared power banks.

　　Blindly "increasing prices to attract money" is behind the fact that companies are eager to make money, investors are busy listing, and businesses are happy to increase their income.

In this way, the user habits that have finally been cultivated are likely to be destroyed.

　　Chen Liteng, an analyst at the E-commerce Research Center of the Net Economics, believes that even if a shared power bank company goes public, its single profit model makes it difficult to be optimistic about its long-term prospects.

In the future, shared power bank companies need to build a new growth path and further cultivate in data, traffic, and scenarios.

Zhu Haibin, a researcher at Anxin Securities, believes that with reference to the nearly 20% advertising revenue ratio of some vending machines, the subsequent development of the advertising terminal is a direction that the shared power bank company can vigorously expand.