It succeeded in introducing updates to its activity and preserving its customers during "Corona"
Small projects .. Dina Al-Hashemi keeps pace with changes by developing a "profession in a box"
Dina Al-Hashemi: "We plan to sell special products that are manufactured during the workshops via an electronic platform."
A "profession in a box" is a service that provides the tools a trainee needs to master a specific skill.
À from the source
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The Corona pandemic did not hinder the ambitions of Emirati entrepreneur Dina Al-Hashemi, who realized that the continuation of her company, which she founded in 2017, depends on her ability to adapt to the pandemic, and to change her work system to keep pace with the new changes.
Al-Hashemi told "Emirates Today" that despite the strength of the shock on its national company, "Skull", which specializes in organizing unconventional workshops, it has succeeded in introducing innovative updates to its activities that allowed it to sustain performance and preserve its customers who want to develop their personal skills and hone their hobbies. And even transforming them into practical professions through her project, "A profession in a box."
Innovative workshops
She explained that the company's activity focuses on organizing innovative workshops that change the concept of practicing hobbies, supporting the capabilities and energies of young Emiratis, and instilling a culture of investing time in order to develop oneself and capabilities.
She added that she also focuses on educating all segments of society, including children, adolescents, youth and adults, a hobby they love that can benefit them in their lives and benefit their society and groups around them, or constitute a future profession to launch in the world of entrepreneurship.
Themes
Al-Hashemi indicated that, in a short period of time, she succeeded in organizing more than 50 innovative training workshops on topics that included, for example, investing young people in real estate, learning carpentry and embroidery, as well as preparing traditional Emirati meals, writing children's stories and the art of perfumery.
She stated that she had held strategic partnerships with many government and private agencies and institutions to train their employees, and urged them to invest their spare time in hobbies that benefit them, pointing out that it cooperated with the Ministry of Education and Higher Education, Kalimat Publishing House, Dubai Youth Council, Dubai Real Estate Institute, Hamdan Heritage Revival Company, Emaar Company and Dubai Authority Culture and the arts, and many other private actors.
But she reported that the Corona pandemic had changed all its plans that were in place to open its new headquarters and training laboratories, and to complete the growth and expansion strategy.
"Career in a Box"
Al-Hashemi emphasized that the precautionary measures were not a hindrance to her ambitions, so she launched, in cooperation with her women's team consisting of five female citizens, the initiative "profession in a box", which is a new service to provide all the tools that the trainee needs to master a certain skill, and then send it to the trainee on His home address, after which the trainee can follow virtual videos specially filmed by experts in the profession to help train the special skill.
Al-Hashemi said: “We did not really expect to achieve this great success in the (Career in a Box) initiative, but the popularity of our customers, of whom the citizens make up more than 90%, prompted us to develop the initiative, which expanded, so that these funds became specialized gifts that companies give to their employees to invest their skills. Many companies contacted us wishing to invest their employees' spare time and provide them with skills that will benefit them in their lives.
Skills
Al-Hashemi indicated that the topics of "a profession in a box" covered many skills, including embroidery, soap making, organic agriculture, handbag making, carpentry, traditional Emirati cooking and beekeeping, noting that she cooperated with a number of national entrepreneurs in providing specialized training for the participants so that the training would be compatible with Local and 100% national heritage, the most prominent of which were the "Jouf Soap Industry" Foundation, Hessa Al-Quoud, the founder of Rashid Organic Farm, Rashid Al Kutbi, and the "Tankah Embroidery" Foundation, Maryam Al Falahi.
Electronic platform
The CEO of Skull Company said that it plans to sell the special products that are manufactured during the various workshops through an innovative electronic platform with new features, noting that the products that the participants make are of high quality, which allows the sale of these products in a safe manner and generates money for the participants and the company. .
She affirmed her commitment to continuing to organize more virtual interactive workshops at the present time, pointing out that her network of clients was impressed by the seamless virtualization of the workshops, but they are looking forward to the resumption of the actual workshops in personal attendance soon, while adhering to the precautionary protection and prevention measures set by the concerned government agencies.
Recovered
Al-Hashemi expected that the intensive vaccination campaigns would speed up the return to normal life and enhance economic recovery, stressing her openness to cooperation with all governmental and private agencies to organize virtual training workshops for their employees.
She added that skills funds can be distributed to employees as gifts because this will be one of the best investments in human capabilities, noting that the pandemic has taught her that adaptation and adaptation to the new situation requires innovative ideas outside the fund, and therefore the idea of her work team came to place these innovative ideas in a special fund for teaching skills. .
No for the impossible and despair
Skull CEO, Dina Al-Hashemi, said that she was forced to postpone expansion plans, but she never abandoned them, especially as she grew up in Dubai, a city that does not know the impossible. She also realizes that the topics she covers will have a positive impact on the lives of the participants, and change Their lives by teaching them a profession for the future, and enriching their skills.
She emphasized that there is no despair in her life, and she will focus more on developing her company's field of work in order to become one of the companies that strengthen Dubai's position as a destination and center for unconventional training workshops in the region.
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Hashemi founded the "Skull" company to organize innovative workshops that support the skills of young people and motivate them to invest their time.
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