Signed MoUs with its training and development partners
Dubai Tourism launches initiatives to attract national cadres
Initiatives aim to qualify Emiratis to work in front-row jobs in the tourism sector.
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Maryam Al-Maeeni: “The (Medyaf) program provides free support to citizens and allows them to build a bright career through skills development and career guidance.”
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The Director of the Tourism Sector Localization Department at the Dubai College of Tourism, Maryam Al Maeeni, said, “The Department of Tourism and Commerce Marketing in Dubai (Dubai Tourism), represented by the Tourism Settlement Department at the Dubai College of Tourism, and through the (Medyaf) program, is keen to support national cadres looking for opportunities for development. Training and professional knowledge acquisition in the tourism sector.
And it takes upon itself the responsibility to provide them with the necessary tools through finding innovative initiatives and solutions, to be effective and effective partners in making the future.
Al-Maeeni added to Emirates Today that to keep pace with the developments and rapid changes imposed by the "Covid-19" pandemic on various economic sectors, the Dubai College of Tourism is striving to implement many innovative initiatives and solutions in order to continue attracting national cadres to the sector in preparation for the stage After the pandemic.
Great efforts
She stated that Dubai Tourism is making great and tangible efforts to support this industry, in order to give the opportunity to all interested national cadres to choose what suits their aspirations within the multiple fields and the wide options included in this sector.
She indicated that in this context, the department launched many initiatives, including the signing of several memoranda of understanding with its partners in the fields of training and developing competencies and skills, for example the training agreement with the Ministry of Human Resources and Emiratisation through which the ministry supports training and qualification programs for job seekers in tourism sector.
She also referred to an agreement with the Community Development Authority to support the empowerment initiative by training participants within specialized programs in preparation for their entry into the labor market in the sector, in addition to the two most recent agreements signed with Hilton Worldwide at the end of 2020, and finally, Jumeirah Hospitality Group, both of which aim. To support and train male and female citizens at the highest level of professionalism and professionalism.
tourism sector
She explained that efforts are continuing in what serves the tourism sector in the Emirate of Dubai by preparing trained and qualified national cadres to obtain available job opportunities in the next stage after overcoming the repercussions and effects of the "Covid-19" pandemic.
Al Maeeni said: “The (Medyaf) program provides free support to citizens, and also allows them to build a bright professional future by participating in various programs that include skills development, career counseling, volunteer work, and practical training in institutions, in addition to the tourist guide licensing program, and programs Training for school students during the academic holidays, as well as everything that guarantees the development and strengthening of communication with tourists ».
She indicated that with the exceptional circumstances of the "Covid-19" pandemic last year, we launched training programs in the "distance learning" system, through which we were able to reach a large segment of those interested and looking for professional development opportunities within the tourism sector in its various fields, and here lies Our real role, as it is imperative to find innovative ways and means to continue what we started years ago in this field.
The prestige of Dubai
She stated that Dubai is distinguished as one of the most multicultural cities in the world, and the administration is keen to enhance the emirate's position as one of the best favorite tourist destinations to visit, through its efforts to prepare Emirati cadres able to interact directly with visitors and give their tourism experience an added value by its qualified children. To provide services and provide them with accurate information about the UAE culture, heritage and people.
She indicated that the initiatives aim to attract, train and qualify Emiratis to work in front-row jobs in the tourism sector, with the aim of improving the tourism product with the participation of the citizen human component, with its cultural and social heritage, in addition to enhancing and improving the experience of tourists and visitors during their visit, as it provides them with an opportunity for interaction and dialogue. With citizens, and then obtaining the correct information, which enables them to overcome many misconceptions and ideas.
She explained that one of the most important objectives of the Emiratisation initiatives is also to provide job opportunities for citizens looking for work in the various jobs offered by this important sector, especially jobs that require dealing directly with tourists, and we are sure that our citizens are able to achieve success in this field, and they will be an example to others. Of those working in the tourism sector in the future, pointing out that the Dubai College of Tourism has developed a distinguished program to train and employ citizens and encourage them to engage in the tourism sector, which is witnessing an exponential growth.
Obstacles to Emiratization
Regarding the obstacles facing the localization of the sector, Al Maeeni said: “The tourism sector in the UAE in general and Dubai in particular is witnessing rapid growth, so the size of the huge sector exceeds its capacity for human cadres, the number of competencies that can meet the requirements of the labor market at the present time, in addition to The existence of other challenges, including the wrong stereotype about working in the sector, which is considered a great challenge, although this image has witnessed a lot of improvement in recent years, in light of the awareness efforts made by Dubai Tourism with its partners, during which it is emphasized The importance of the presence of Emirati cadres in the sector.
It indicated that the number of trainees in the (college) reached more than 4135 trainees, while the number of participants in the awareness sessions on the tourism sector reached more than 2510 participants.
She said that the number of students participating in training programs during the academic holidays reached more than 179 students, while the number of students who participated in practical training reached more than 59 students, in addition to more than 1028 volunteers, while the number of Emiratis who obtained a tourist guide license reached 183 citizens. .
Raise the skills of citizens
The Director of the Tourism Sector Settlement Department at the Dubai College of Tourism, Maryam Al Maeeni, said: “Dubai Tourism, represented by the Tourism Sector Settlement Department, adopts many initiatives and strategies aimed at raising the level of citizens' skills and qualifying them to be at the forefront of the scene in the tourism sector, which relies on it to contribute In the post-pandemic economic development.
Our partners in the sector, in addition to all the concerned authorities, must play their important role in attracting and qualifying more citizens and encouraging them to take on various tasks in the sector.
She stressed Dubai Tourism's keenness to adopt encouraging strategies and steps for the advancement of the sector as well as Emiratisation, by participating in activities and events and organizing virtual workshops that highlight the services and training programs provided by the college, in preparation for an optimistic and strong return to all sectors, including the tourism sector, while being keen on Increase the number of young national cadres in this important sector in the future.
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opportunity granted to all interested national cadres to choose what fits their aspirations within the
various areas of the
sector.
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