Real estate shows a trend of picking up in the first quarter of this year

　　Entering April, real estate companies have successively handed in their answers for the first quarter of 2021, ushering in the challenges of the second quarter.

In the first quarter of 2021, under the positioning of "housing and not speculating", the real estate industry will continue to firmly control its attitude.

While summing up last year's performance, various real estate companies continue to contribute to the 2021 financial report, steadily improve the quality of products and services, and seek high-quality development in the "management dividend era".

The interest in finding new houses in many cities increased by nearly 40% month-on-month

　　The warm breeze of "Xiaoyangchun" has blown into the property market, and the new house market has shown a trend of recovery.

　　According to the "Summary of the Property Market in the First Quarter of 2021" released by 58.com and Anjuke, the search for new houses in the first quarter of 2021 increased by 20.9 year-on-year.

The report pointed out that the first quarter of 2021 coincides with the peak season for home buyers, and the housing market is booming after the holiday.

　　Especially in March, there was a significant increase in the search for new houses, and the country's overall search for houses rose by 36.7% month-on-month.

Among them, first-tier cities increased by 39.6% month-on-month, second-tier cities increased by 42.2% month-on-month, third- and fourth-tier cities rose by 32.0%.

　　It is worth mentioning that, from a regional perspective, the popularity of new houses in the Beijing, Shanghai, and Guangzhou-Shenzhen regions has increased to varying degrees year-on-year.

Zhang Bo, Dean of 58 Anju Guest House Industry Research Institute, said that different cities have already seen obvious unevenness of cold and heat, and the differentiation of the property market between cities will gradually increase.

　　According to industry analysts, in the first quarter of 2021, new house prices have risen slightly, and the Yangtze River Delta and Pearl River Delta regions still lead the rise in housing prices in various regions.

At the same time, driven by factors such as the “local Chinese New Year” orientation and the continued active promotion of real estate companies, the new housing market in key cities is highly active. Among them, the enthusiasm of the first-tier, eastern hot second-tier and strong third-tier cities continues to drive the overall transaction of commercial housing in key cities The scale has reached the highest level in the past five years.

Sales of top real estate companies doubled year-on-year

　　In order to seize the "Xiaoyangchun" window period, since the beginning of the new year, various real estate companies have continued to make efforts.

According to data from the Crane Research Institute, in the first quarter of 2021, the threshold value of the sales performance of each echelon of real estate companies continued to increase, a significant increase compared to the same period last year.

　　The top real estate companies continue to maintain their performance advantages and their rankings are relatively fixed. The threshold for the TOP10 real estate companies to enter the list is 60.80 billion yuan, a year-on-year increase of 105.1%.

The threshold for TOP200 real estate companies' sales manipulator amount is 1.39 billion yuan, a year-on-year increase of 183.2%.

　　The continuous rotation of various housing companies like gears is the secret recipe for the above-mentioned numbers.

　　According to Viewpoint Real Estate data, in the first quarter of 2021, the total sales of TOP100 real estate enterprises reached 307.197 billion yuan, a year-on-year increase of 87.6%. There were only 23 real estate enterprises below 10 billion, which was halved compared with the same period last year.

As of the end of the first quarter, a total of 5 real estate companies had accumulated full-caliber sales of more than 100 billion yuan, an increase of 3 compared to the same period last year. "Biwanheng" once again led the way.

　　While the financial reporting season is underway, many real estate companies have also made "big words" at the press conference. At the end of the first quarter, they are still moving forward, hoping to use their "strength" to support their "ambitions."

The scale of bond issuance financing decreased year-on-year

　　It can also be seen that the real estate company aims to increase sales through the beginning of the year to lay the foundation for the completion of the annual performance.

As a result, funds are quickly withdrawn, corporate leverage is reduced, and financial balance problems are solved.

　　Under the pressure of the "three red lines", the scale of bond issuance by real estate companies has been reduced.

According to data from the Shell Research Institute, in the first quarter of 2021, domestic and foreign bond financing of real estate companies totaled approximately 304 billion yuan, a year-on-year decrease of 23%. The overall bond market performance declined, especially the scale of overseas bond issuance fell sharply, down 43.5% year-on-year.

　　From the perspective of the bond issuance structure of real estate companies, there are also differences in domestic and foreign performance.

Since the beginning of 2021, the domestic monetary policy has been stable, and the funding is stable. The domestic bond market accounted for 64% of the issuance scale, which is the first time in the past five years to surpass the overseas issuance scale, and there is a trend to further expand the proportion.

　　At the same time, the median domestic bond issuance interest rate for real estate companies was 4.40%, a year-on-year increase of 48 basis points and a month-on-month increase of 16 basis points.

It is expected that financing demand will increase after the annual report season, and the coupon rate is likely to rise in the short-term but difficult to fall.

　　Behind the reduction in the scale of debt issuance by real estate companies, the focus on domestic and higher interest rates, is the persistence of real estate companies to "downgrade".

　　According to statistics from the Shell Research Institute, among the nearly 70 real estate companies that have issued financial reports, there has been no "upgrade" of real estate companies.

At the same time, 13 real estate companies maintained the "green gear", and 13 new real estate companies reduced their gears to achieve zero stepping on the line.

"Reducing the burden" of real estate enterprises has become the overall trend of the industry, and the results have been remarkable.

　　The first quarter of 2021 coincides with the annual report season of real estate companies, and the "green file" camp of real estate companies has surged.

In the future, real estate companies, including financing, land competition, spin-off and listing, and other important operating links, will be closely related to the company's line-stepping situation. It is expected that the overall debt situation of real estate companies will further improve.

Text/Qi Yue