Chinanews client, Beijing, April 7th (Reporter Xie Yiguan) "Mom, see if I put on this lipstick beautiful or not." "Mom, I want to put on that nail polish."

　　In the era of popularization of beauty makeup, many children already have their own makeup kits at a young age, with lipstick, eye shadow, blush and nail polish all available, but are these children's beauty products really safe?

Children's cosmetics are selling well

　　"I was putting on beautiful makeup, but suddenly a little head came over and yelled,'Mom, I want to apply it too.'" "When I got home from get off work, I found my daughter was secretly trying her cosmetics." There should be such an experience.

　　In a show, a certain star’s daughter "grabbed" cosmetics with her mother: Mom, you look so good, I want this powder, I want this lipstick, I want this eyelashes, I want this brush, I want This cosmetic...

Screenshot of the show video.

　　"We are still playing in the mud at their age, and they have already begun to dress up." Some netizens sighed.

　　The younger age of beauty is not unrelated to the rapid development of the beauty industry and the increasing popularity of short videos.

　　Nowadays, there are all kinds of beauty shops offline, and there are various beauty products online. When you open social media such as Douyin, Station B, and Xiaohongshu, you can also see many beauty videos, including children's makeup videos. As a result, a group of minor beauty bloggers were born, and many of their fans are minors.

　　Now parents attach great importance to cultivating children's various skills. When children participate in performances such as playing piano, singing, and dancing, makeup is almost a mere necessity.

Some puzzle games such as dress-up and make-up have also become "enlightenment teachers" for children's make-up, and many children will imitate and learn.

　　Parents' consumption concepts are also changing.

When I was young, I secretly wore mother's high heels and used mother's lipstick, and even got scolded when I was found... But when the 80s and 90s became a new generation of parents, they started to buy cosmetics for their children.

According to data released by Koala International in July 2020, children's cosmetics increased by 300% year-on-year; in May 2020, the overall sales of children's cosmetics increased by more than 1,200%.

But is it really safe to sell popular children’s cosmetics?

　　A reporter from Chinanews.com searched on multiple e-commerce platforms and found that there are many types of children's makeup kits, including lip gloss, lipstick, blush, nail polish, eye shadow, glitter, repair cream, powder, powder puff, makeup brush, etc.

Screenshot of e-commerce website.

　　The packaging is mostly gorgeous and cute, and the product introduction page will be labeled as "healthy", "non-toxic", "water-soluble formula", "natural ingredients", "mild and non-irritating", "preservative-free", etc., and some will also be noted Ming food grade environmentally friendly children's makeup.

　　The price ranges from ten yuan to several hundred yuan.

The sales volume is also very impressive. Many products have monthly sales of 1,000+. Among them, a 27-yuan makeup kit was paid by more than 5,000 people, and the product page showed that it was selling more than 100,000 pieces.

　　Parents bought cosmetic kits for their children because of the promotion of product health, safety and relatively low prices, but are these products really safe?

　　In the buyer evaluation area of ​​children’s makeup, “The smell is too irritating, I don’t know what it is made of”, “I used a face of fluorescent powder, I can’t wash it off”, “My child is a little allergic after using it,” “Greasy, It is not recommended to buy if the child is too young, it is simply a disaster" and other evaluations have repeatedly appeared.

　　Although there are some well-known brands in the field of children's skin care, these brands are rarely involved in the field of makeup. Therefore, many of the children's makeup kits sold on the market are not made by big brands, but mostly produced by small factories.

　　The reporter noticed that many of the stores with the top sales of children's makeup kits on the e-commerce platform are toy flagship stores.

Some shops have provided test reports, 3C certificates, and makeup inspection reports, and some claim to meet the requirements of the "Cosmetics Hygiene Regulations", but some shops just say that the total number of colonies meets the hygienic specifications and does not provide other quality inspection certificates.

　　Even if the store has exposed the test report, if you carefully identify it, you will find that the name of the sample submitted for inspection by some merchants is a cosmetic toy, not a cosmetic, or it is only displayed as a cosmetic when submitted for inspection and filing, without adding "children", etc. Wording.

The picture shows an inspector inspecting cosmetic ingredients.

Photo by Yang Yanmin

　　“Children’s cosmetics products follow the quality inspection standards of toys, which will make the safety of the products not fully and effectively guaranteed.” said Liu Junhai, a professor at the Renmin University of China Law School. “After all, the chemicals inside may enter the skin, even Go in the blood."

　　"Children are prone to skin infections and have low immunity. They need to be distinguished from adults in cosmetic testing." Deng Ji, chief expert of the Shanghai Academy of Quality Management Science, told a reporter from Chinanews.com.

Market chaos frequently takes actions to rectify

　　Recently, Anhui, Sichuan, Shanxi and many other provinces and cities have supervised and rectified the children's cosmetics market.

　　Among them, Anhui mainly inspects license qualifications, raw material safety, quality control, and sales of "three-nos" products; Shanxi focuses on the production and operation of illegally added hormones, anti-infective drugs and other problematic products, fake and inferior cosmetics, three-no cosmetics, Unauthorized cosmetics, illegal claims of “drug cosmetics”, “medical skin care products”, and homemade cosmetics, etc.; Sichuan is conducting key inspections of resident children’s cosmetics in the business link.

　　At the end of 2020, the Fujian Provincial Drug Administration issued the "Announcement on the Special Inspection of Children's Cosmetics Manufacturers in 2020", and 26 children's cosmetics manufacturers, including the Frog Prince, were named.

Data map.

　　In recent years, the country has repeatedly taken actions and put forward higher and higher requirements for the production of children's cosmetics.

　　According to the "Guidelines for the Application and Evaluation of Children's Cosmetics", all cosmetics that are expressly applicable to children should be declared in accordance with the requirements.

For cosmetics that are not expressly suitable for children, their product packaging shall not be displayed or implied in patterns or other forms as children's cosmetics.

　　The "Cosmetics Safety Technical Specification" requires that the microbial index limit of children's cosmetics should not be greater than 500 CFU/g or 500 CFU/ml, which is significantly lower than the 1000 CFU/g or 1000 CFU/ml of other cosmetics.

　　"Products declared to be used by infants and children should submit toxicological test reports and product safety assessment reports at the same time." In November 2020, the State Food and Drug Administration issued the "Regulations for Cosmetics Registration and Filing Data (Draft for Comment)" .

　　As children's cosmetics, especially color cosmetics, become more and more popular, “it is necessary to strengthen supervision and formulate unified industry norms and standards.” Deng Ji believes.

　　Have you bought makeup products for your children?

Feel safe?