According to a report from The Paper on April 5, in recent years, the term "killing familiarity" has often appeared, such as hotel reservations, takeaways, etc. The price information obtained by different users is very different, and the prices of "regular customers" are relatively high.
Recently, some media reported that in different places in Shenzhen, the price of ordering a certain product of the same item online is nearly 30% higher than that of a luxury residential area.
Netizens can't help sighing: The problem of "killing familiarity" has not been completely solved yet, "killing the rich" is here again.
For the same product, the price difference between the two orders is nearly 30% only because of the different community addresses, which is really confusing.
Regardless of whether a person has money or not, he should not be the subject of calculation by the merchant.
Such technical means of committing evil can precisely target specific groups of people. Today it is "killing" the rich, and tomorrow it may be "killing" other groups.
This pricing method and the feasibility of "black box operation" make people feel uncomfortable.
In recent years, some e-commerce platforms will obtain a lot of consumer data to varying degrees, including consumption habits, addresses, mobile phone models, and even use technical means to detect whether consumers have installed platforms that compete with them on their mobile phones, and then use algorithms Screening out "useful" data, and finally setting prices and pushing products differentiated, this is the questioned and criticized big data "killing familiarity".
Regardless of whether it is "killing the familiar" or "killing the rich", the essence is the same, that is, the use of technology to collect and analyze user information, and then "look at the dishes."
This behavior of the business obviously violates the market principle of honesty and trustworthiness.
No matter it is the Consumer Rights Protection Law, the Anti-Unfair Competition Law or the Electronic Commerce Law and other laws, all stipulate the "principle of good faith."
At the same time, big data may also imply illegal activities such as price fraud.
my country’s prohibition of price fraud is clear. “Price fraud refers to the behavior of business operators using false or misleading pricing forms or price methods to deceive and induce consumers or other business operators to conduct transactions with them.” The data differentiates the selling price of the same product purchased by different customers, which is obviously deceptive to the party who has spent the wrong money.
In accordance with the relevant provisions of the E-commerce Law, if a merchant is involved in big data killing and other behaviors, it should be ordered to correct within a time limit, confiscated illegal gains, and imposed a fine of 50,000 to 200,000 yuan.
If the circumstances are serious, a fine of not less than RMB 200,000 but not more than RMB 500,000 shall be imposed.
Regardless of whether it is "killing the mature" or "killing the rich" of big data, such arbitrary pricing, differentiated pricing, and other types of pricing should be stopped and punished in time. The order of the consumer market must be more vigorously maintained and punished. Supervision.
Yuan Kuan