Domestic sneakers were fried

　　In recent years, the victims of shoe speculation fraud are mostly high school students and college students; the central media said that consumer patriotism is a self-defeating way.

　　Recently, the word "fried shoes" has become a hot word on social platforms such as Weibo, and this time the target is Li Ning, Anta and other domestic products.

On the online trading platform, the prices of a variety of domestic sneakers have skyrocketed.

Among them, a pair of Li Ning sneakers with a reference price of 1499 yuan was fired to 48,889 yuan, which has attracted widespread attention.

　　The so-called "fried shoes" is simply to buy the shoes, do not wear them, and then sell them when the price rises.

Some explosive sports shoes with low output can sell for high prices as soon as they change hands.

Skyrocket

　　The price of a pair of shoes has risen 31 times

　　According to many local netizens, on April 3rd, the first day of the Ching Ming Festival, Li Ning, Anta and other domestic brands had a large amount of people in their offline stores, and they even had to line up to enter.

　　Some netizens complained, "If you want to buy a shoe, it is either broken or out of stock."

　　An Anta Doraemon co-branded shoe shown by a netizen, the sale price is 499 yuan, now it is 3699 yuan, an increase of more than 3,000 yuan.

　　Another netizen showed the Li-Ning Counterflow retro-lime sneakers, which was 469 yuan when the order was placed. After the purchase, it has risen to 699 and said, "Maybe I should go to fry shoes."

　　Even more exaggerated, take the Li Ning Wade Way 4 All-Star Silver as an example, the page shows only 42 yards, and the goods arrive within 6 days after payment, and the price is as high as 48,889 yuan.

The reference price of the shoe is only 1499 yuan, an increase of 31 times!

However, there is no recent purchase record on the page, which seems to be "prices but no market."

　　Another example is Li Ning Wade's Way 7 wow7 The Moment beyond the limited edition. The price of size 40 is 10889 yuan, which is nearly 6.4 times higher than the price of 1699 yuan.

At the same time, the recent purchase data of this shoe has reached 271 items. As of press time, a 44-yard shoe was sold at a price of 8989 yuan.

Fried shoes

　　"Shoe dealers" rush to domestic brands

　　A person who has worked in the sneaker industry for many years said that the market during this period is very "magical".

In his circle of friends, counterparts who do domestic products continue to scan the screen to "seeking supply, increase prices".

A colleague swept more than 100,000 yuan of goods in one go and made money back for a car.

　　Another boss in the sneaker business mainly focuses on brand sneakers such as Nike and Adidas. When his business is at its best, his annual sales can exceed 100 million yuan.

However, recent sudden news has caused store visits and sales to drop off a cliff, and tens of millions of dollars in inventory has been piled up in the warehouse.

The prices of commodities are constantly falling, and it is conservatively expected that this wave will suffer losses of at least several million.

　　Recently, on Weibo and Moments, we can see news of price increases and shortages of domestic sneakers from time to time.

How are the offline domestic brands selling?

The reporter visited some businesses and the answers were mostly "very good."

　　Li Ning Store Manager: Busy, basically we don't have any vacancies.

When it's busiest, a few people are just like fighting.

Shoes (sales) account for a relatively high proportion, accounting for about 58% of the entire store's sales.

　　Many consumers also said that recently, the price of domestic shoes has fluctuated a lot, and it is difficult to buy popular models at the original price.

Some consumers say that many of the better-looking styles on the Internet are either out of stock or price increases. Some styles are even more than 10,000 yuan.