<Anchor> It is a
friendly economic time.
Today (5th) will be with reporter Kim Hye-min.
Reporter Kim, the baseball season that baseball fans have been waiting for is finally back.
Professional baseball started last weekend.
However, as soon as the opening of this year, marketing competition using baseball was hot. Please explain what it is about.
<Reporter>
The season of baseball has come back this year without fail.
Since it was difficult to go out due to Corona 19, many of you must have been waiting for the start of baseball where you can watch the game at home.
This year, the marketing of unique clubs is active.
First, yesterday (4th) there was an opening match between the new teams SSG Landers and Lotte Giants.
Shinsegae and Lotte are rivals in the distribution world, and Shinsegae Vice Chairman Jeong Yong-jin even declared war on Lotte directly on the SNS'Club House', which became a hot topic.
"Lotte can't connect distribution and baseball," he said, and "I'm going to have to chase the new world by crying and eating mustard."
It is a story like'I will combine the distribution contents of the baseball team and Shinsegae Group.' After this remark, the discount battle has already ignited in the distribution industry.
<Anchor>
Discount Daejeon, that's a very appealing story, but specifically where and how much discount?
<Reporter> The
two companies actually have several distribution affiliates.
We are engaged in extensive baseball marketing through marts, convenience stores, and online malls and home shopping.
The mart is holding the biggest discount event in the first half of the year.
Convenience stores sell snacks to eat with baseball at a discount.
TV home shopping also sells regular season tickets and goods.
In particular, at SSG Landers Stadium, the world's first Starbucks store opened, and it even released limited items that can only be purchased here.
In fact, most of the marketing related to professional baseball has been selling uniforms and cheering tools.
There were also many fans who complained about the fact that they wanted to buy the goods of the team they were supporting, but there was nothing to buy.
With this new attempt by Shinsegae, it seems that a new change will begin in professional baseball marketing.
<Anchor>
However, when you hear what reporter Kim and reporter Kim said earlier, Vice Chairman Jeong Yong-jin met fans through the clubhouse.
I told you something like this.
However, it seems unusual for baseball owners to come to the fore, and the marketing strategy is also very fresh.
<Reporter>
Fans were able to hear much more detailed and accurate news about the establishment of this SSG than through the existing media.
Club House is an SNS that communicates with voice, not text.
The great advantage here is that you can chat directly with close friends as well as celebrities such as Vice-Chairman Chung.
So it has grown rapidly within a short period of a year.
Recently, the number of downloads has been slowing down, and problems such as personal information leakage have been pointed out, but existing social media such as Facebook and Twitter have declared that they will release functions similar to those of Club House.
In the future, SNS based on voice is expected to grow further.
<Anchor> It
definitely seems to change a little.
Seeing another change, there seems to be a metaverse.
Hanwha Eagles recently held a non-face-to-face ceasefire using this metaverse.
There is a story like this. What is this metaverse?
<Base>
Hanwha Eagles has prepared a fun event for fans this time.
It was a launch ceremony using'Metabus'.
The baseball launch ceremony originally had to be conducted directly on the ground, but due to Corona 19, the squad and the front desk gathered in the virtual world home stadium as their own characters.
Here, we had time to build up our will in the future or to take pictures together.
Eagles fans said they were very happy with this new attempt.
This is because this metaverse is a virtual world that is gaining tremendous popularity around Gen Z. In English, it is a combination of virtual and world, which refers to a virtual world that looks like reality.
Here, users live a new virtual life with their own characters.
I meet friends to chat with, watch movies, and trade for goods.
Recently, as the period of not being able to go to see baseball in person in Korea is getting longer, the popularity of Korean professional baseball is a little less than before, and I am hearing this.
I hope that some clubs' new attempts will spread, attracting the interest and consumption of fans, and helping to save the shrinking consumption sentiment of our economy.