<Anchor> The



so-called'retaliation consumption' phenomenon is appearing these days, in which the consumption desire that has been suppressed by Corona 19 explodes.

The department store industry has been competing for discounts in the department store industry because they will miss the rising consumer sentiment.



Reporter Jeon Yeon-nam reported.



<Reporter>



Department store sales venues, consumers choose items for you and me.



In the major department store sale event that lasts for two weeks starting today (2nd), the range of discount items and discounts has been greatly increased.



[Jeong-ae Choi/Songpa-gu, Seoul: I haven't been living well, so I don't have to go out.

(Corona 19) I'm a little worried, but looking at the clothes makes me feel good again.] As the



corona 19 vaccination begins and the weather clears, the so-called'retaliation consumption' phenomenon is evident.




In February, sales of retailers increased by 10% compared to the same month last year, especially in department stores, by 39.6%.



This is why companies are jumping into the sales competition by taking advantage of the recovery of consumer sentiment.



In particular, when Shinsegae entered the professional baseball market and challenged Lotte, the traditional distribution powerhouse, to'baseball-distribution synergy', both sides competed for discounts and the atmosphere of the spring sale heated up.



However, the sales landscape has changed due to Corona 19.



We minimize large discount venues and hold events through mobile apps and live broadcasts.



In addition, we induce distributed shopping with discount coupons that customers can use when they want.



[Seo Min-seok/Department Store Sales Planning Team: We are preparing for a spring sale in the direction of complying with the quarantine guidelines rather than a large-scale discount event or something like this.]



As there is a high possibility that people will flock to department stores and shopping malls this weekend, it is necessary to observe thorough quarantine guidelines. Required.



(Video editing: Ji-in Park, VJ: Min-gu Jung, Hyun-woo Park)