China News Agency, Zhengzhou, April 2 (Reporter Li Guigang) "The most beautiful April day in the world", cherry blossoms, apricot blossoms, peach blossoms, pear blossoms and other flowers gradually bloom.

"Flower viewing mode" has been opened in various parts of China, and various "flower festivals" such as Peach Blossom Festival, Cherry Blossom Festival and Pear Blossom Festival are blooming everywhere.

　　In recent years, with the development of urban and rural areas, "flower festivals" and "flower fairs" have emerged in many places in China.

Take Henan Province in the central province as an example. Before and after the Qing Ming Dynasty, several "flower festivals" were staged in more than 10 places.

　　Every April, Luoyang Peony, which is well-known at home and abroad, enters the flower viewing season, attracting thousands of tourists.

This year's Luoyang Peony Fair also set up branch venues in Japan and France.

On April 1, tourists dressed in ethnic costumes took photos at the Baili Rhododendron Scenic Spot.

Photo by Qu Honglun

　　The reporter found that not only Henan, but also the Pear Blossom Festival in Wei County, Hebei Province, the Peach Blossom Festival in Shiji Town, Jiangsu, and the Apricot Blossom Festival in Xinghua Village, Shanxi, have also started.

The landscape becomes "money scenery", and the "flower economy" rises accordingly.

　　It is reported that the "Sakura Festival" in Wangqiao Town, Shangcheng County, Henan Province, Dabieshan District, "sucked gold" more than one million yuan.

Feng Haiguo, secretary of the party committee of the town, said, "Not only did countless tourists come to enjoy the flowers and enjoy the spring, but they also drove the sales of special agricultural products and increased the income of the villagers."

　　According to Wang Jianguo, director of the Institute of Urban and Environmental Studies, Henan Academy of Social Sciences, the blooming "Flower Festival" is a new format that conforms to the progress of the times and the development of urban and rural economy, realizing the transformation from "selling scenery" to "selling scenery" , Contribute to rural revitalization and beautiful rural construction.

　　It is worth mentioning that the "2021 Shanghai Peach Blossom Festival" held in Nanhui Taohua Village, Huinan Town, Pudong New Area, Shanghai, not only does a good job of "flower economy", but also combines local characteristic resources to achieve integrated development, and "blows" 18 items of intangible heritage. The "Assembly Number" of the project exhibition, the introduction of humanistic flower viewing routes, and online and offline linkages to enlarge the "flower viewing economy".

　　Similarly, the Chengdu International Peach Blossom Festival, which started in 1987, has used flowers as a medium for more than 30 consecutive years to promote the development of the local "flower economy".

　　However, while various "flower festivals" have brought many benefits, there have also been problems such as "flower festivals" becoming "flower robberies".

　　“Using flowers as the medium to carry out festivals and investment activities is the usual form of regional economic development. Some have indeed formed brands and have a positive and effective pulling effect on local economic development.” Song Xiangqing, vice president of the China Business Economics Association, believes that, but some However, the local "Flower Festival" showed a relatively large investment and little effect.

　　Song Xiangqing suggested that if the "flower economy" in various regions wants to become bigger and stronger, it must adopt market-oriented means as much as possible, not only with tradition and scale, but also with industry and market support, so as to continuously improve the inner vitality and internal energy of urban and rural self-development. Vitality.

　　Wang Jianguo also suggested that if all localities want to revitalize the "flower economy", they should make great efforts and real efforts from supporting services such as infrastructure construction to extend the various "flower festivals" industry chain, so that the "flower festivals" can blossom everywhere at the same time. The four seasons are always prosperous.

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