The French manufacturer Peugeot recorded rather satisfactory results in the first quarter of 2021, according to its manager Linda Jackson, invited Thursday on Europe 1. Now, the former boss of Citroën wants the car brand "to become more international" after being imposed in Europe.

INTERVIEW

A place of first French manufacturer in the first quarter of 2021, the Peugeot 208 at the top of sales in France and also the best-selling car in Europe ... Invited Thursday on Europe 1, the new CEO of Peugeot within the group Stellantis, resulting from the merger between PSA and Fiat Chrysler, Linda Jackson, welcomed the results of her company as the figures for the French car market for the first quarter had just fallen a few hours earlier.

And to listen, the manufacturer does not seem to be satisfied with its good place in Europe.

"We are successful in Europe and now I want Peugeot to become more international," said Linda Jackson at our microphone.

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The former boss of Citroën has therefore identified "three regions" of the world "very important".

"The first is Latin America, where we are already established but where we have growth objectives," said Linda Jackson.

"The second is the Middle East and Africa and the third is China."

To succeed in these markets, Linda Jackson relies on the brand's iconic cars, but not only.

"We are going to attack the three regions with our range which is global. But for the Middle East / Africa and Latin America regions, we are launching a new model, the Landtrek pickup, which is made and developed specifically for these two regions, ”she explained.

The fact remains that Peugeot's international bet could be initially disrupted by economic factors, such as the semiconductor crisis.