Production and sales achieve "good start"-spring tea mining advances quality improvement
"A sip of spring tea is sweet and refreshing, and it will live up to the March of the world."
Sipping a sip of spring tea is an indispensable look forward to spring for many people.
At present, the spring tea harvesting and production work in various parts of the country has been in full swing.
In an exclusive interview with a reporter from the Economic Daily, Mei Yu, secretary-general of the China Tea Circulation Association, said that with the gradual relief of the epidemic and the continuous accumulation and effective application of experience in the anti-epidemic and resumption of production in the tea industry, my country's spring tea production in 2021 has a stable start, and consumer market demand More vigorous than ever, the production and marketing of spring tea has achieved a good start.
Spring tea mining is generally ahead of schedule
Since late March, more than 800,000 mu of tea gardens in Menghai County, Xishuangbanna Prefecture, Yunnan have entered the picking period. Laozhaili, Laba Hall, Menghun Town, is also a busy spring tea picking scene.
The Lahu people guarded this tea plantation and got rid of poverty with this green leaf. Now, this leaf has pinned the villagers' new hopes for rural revitalization.
"This year's spring tea picking and the time to market are generally ahead of schedule." Mei Yu introduced that in early and mid-January, very few tea areas in Hainan and Guizhou had their first picking of the year.
On February 3rd, the first spring day, Guangxi Sanjiang officially launched the 2021 early spring tea mining, marking the official start of large-scale spring tea harvesting.
Then Sichuan, Zhejiang and other places have been mining early spring tea.
After the Spring Festival, tea production continued to spread across the country.
Why is the tea mining time earlier this year?
Experts said that, on the one hand, the temperature in February this year was higher than in previous years, causing tea trees to germinate earlier.
On the other hand, there are more and more varieties of early spring tea introduced, such as Wuniuzao, Longjing No. 43, Hongqi No. 1, Shuchazao and other clones, which germinate early and grow fast.
In addition, the management and maintenance of modern large-scale tea gardens also promoted early sprouting of tea trees.
"The quality and output of spring tea have generally improved this year." Mei Yu said, benefiting from the favorable weather, the quality of early spring tea in 2021 was significantly better than last year, and the color, aroma, and taste were relatively ideal.
Due to the effective prevention and control of the domestic epidemic, early spring tea was fully picked in 2021, and the area of newly mined tea gardens in Guizhou, Sichuan and other provinces increased significantly. This year, the overall first tea harvest in spring has increased by 10% to 20% compared with previous years.
Along with spring tea mining, spring tea trading markets in various regions opened successively. Regional large tea trading markets such as the Southern Zhejiang Tea Market and the Ya'an World Tea Capital in Sichuan have opened successively. Tea buyers from all over the country are in an endless stream. Early spring tea trading fiery.
Do well tea science articles
In 2018, Yang Wenchun, a villager in Xingcun Town, Xingcun Town, Wuyishan City, became a good partner with the "Kotpa".
What is "Cortpie"?
"Kotpai" is the abbreviation for science and technology commissioner.
In 2016, Professor Liao Hong of Fujian Agriculture and Forestry University, as the leader of the Nanping Agricultural Science and Technology Commissioner team, led the team to Wuyi Mountain and became the "Korte" here.
Liao Hong proposed a high-efficiency ecological tea plantation plan for tea/soybean and rapeseed intercropping. Specifically, it is to interplant soybeans among tea trees in summer, and at the same time inoculate high-efficiency rhizobia, use soybean biological nitrogen fixation to provide nitrogen for tea trees; interplanting rapeseed in winter After the rape blooms, it is pressed green as a "green manure".
"Preliminary estimates indicate that the use of this method of ecological tea gardens can reduce carbon emissions by nearly 30% per mu, increase the quality rate of tea by about 20%, and turn the tea industry into a true low-carbon green industry."
A year later, Yang Wenchun tasted the sweetness: "After our tea garden adopts this technology, the quality of tea is significantly improved without chemical fertilizers and pesticides, and the environment is also protected. I originally thought that I was growing rapeseed for beautiful folks, I heard After having such good results, they all rushed over to visit."
Under Liao Hong's leadership, more and more tea farmers have moved from doubt to wait and see, and from wait and see to try.
The area of Wuyishan Ecological Tea Garden has also ranged from sporadic to full-scale.
Liao Hong said that as a science and technology worker, he hopes that more tea gardens can be made low-carbon and green through the empowerment of science and technology, and make a contribution to the development of the tea industry and the construction of a beautiful China.
Ye Yuangao, secretary-general of the Tea Society of Nanping City, Fujian Province, told reporters that at present, there are more than 10,000 provincial, city, and county science and technology commissioners at the grassroots level in Fujian for entrepreneurship and technical services.
"As local governments, universities and scientific research institutes pay more attention to the tea industry and the technological level of tea production has improved, high-quality varieties and smart tea farms have increased significantly." Mei Yu believes that the technical implementation of universities and scientific research institutes is not a problem However, due to the large regional limitations, especially in areas where the technical strength of some scientific research institutes cannot be covered, there are still some difficulties in upgrading the technology of the tea industry.
Tea technology still has a lot to do.
Mei Yu said that tea technology involves the entire industrial chain, not only the planting process, but also the crude, refined, and intensive processing links, as well as the circulation link.
For example, the extraction and application of many nutrients in tea have carried out many studies and applications abroad, and we still have a gap in this regard.
To improve the level of tea science and technology in our country, we need to have a general idea, make overall arrangements, and make breakthroughs one by one.
Create a well-known tea brand
"With the golden sign of ecological tea garden, how will the company's brand develop in the next step?"
Hearing this question, Yang Wenchun said embarrassedly: "It's not a brand, but a trademark that has been used for more than ten years. Where will we be a brand?"
The brand problem is the pain point of my country's tea industry.
Although the industry is prospering, there are few well-known tea brands.
Ye Yuangao believes that the development of my country's tea industry is not strong or superior. For example, in terms of brand building, the utilization of public brands is not high, tea companies are not enthusiastic in using them, and brand benefits have not reached the expected results.
How to make a breakthrough in brand building, make a good Chinese tea brand, and tell the story of Chinese tea?
"Brand is the way of enterprise development, quality is the foundation of enterprise's fate, culture is the wing of enterprise's development." Henan Xinyang Wenxin Tea Company Party Secretary and Chairman Liu Wenxin told reporters that after registering the company with his own name in 1995 Wenxin Tea is determined to be the revival of famous tea and the leader of tea culture. Through high-quality products, bigger leaders, and stronger brands, it wins competitive advantages with quality and innovation, and builds "Xiaomaojian" into a big industry. Culture achieves sustainable development.
Behind the brand is quality.
Wenxin company strictly controls the quality. It has a national engineering laboratory and a modern, standardized and clean production workshop to ensure that the tea batches must be inspected and the products on the shelves are 100% qualified.
At present, Wenxin Company has developed into a national key agricultural industrialization leading enterprise integrating tea base, tea production, tea processing, tea management, tea scientific research, tea industry, and tea tourism. The new development stage of integration.
Mei Yu believes that brand companies must grasp the core of tea culture-"incorruptibility and respect", tell brand stories, do a good job in brand culture, and help local governments to excavate and organize regional brand culture.
The road to a tea brand is long and arduous, and it is inseparable from the support of local governments.
Ye Yuangao said that Wuyishan has implemented the high-quality development of the tea industry in depth, and continued to carry out leading cultivation and quality development in accordance with the development idea of "controlling area, improving quality, strengthening the brand, extending the industrial chain, doing deep tea cultural tourism, and increasing added value." "Six Special Actions" for promotion, standard control, brand building, marketing, and integrated development.
“Promoting the development of the tea industry brand requires the entire industry to mobilize.” Mei Yu said that during the “14th Five-Year Plan” period, the China Tea Circulation Association plans to organize and carry out the “China Tea Industry Brand Plan” to help regional public brands and corporate brands improve. It strives to promote the brand economy to increase the proportion of the tea industry's total economy by more than 30% compared to the "13th Five-Year Plan" period. At the same time, it has more brand quality standards and voice in the international tea market, and promotes the "national tea brand" head to the World.
Liu Jin