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Lancia Fulvia Concept (2003) -
DR
Former CEO of Fiat Benelux, Frenchman Yann Chabert will join the team responsible for relaunching the Lancia brand.
In charge of marketing and communication, he completes the team (managed by Luca Napolitano, General Manager) made up of Paolo Laoiotile (Product Manager), Erica Valeria Ferraioli (Pricing) and Roberta Zerbi, appointed Head of Lancia and Alfa-Romeo brands.
Lancia - DR
For the moment few details have filtered out, but it seems that the Lancias will now be on sale online, and that contact with customers will be made in delivery centers.
Just a detail… Currently, there is only one Lancia, the Ypsilon, which is only sold in one country: Italy.
Does the implementation of this new structure mean the real relaunch of the brand, therefore of a range?
Thousands of enthusiasts want it.
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