Major retailers have entered the service of renting branded clothing and furniture such as beds at a fixed price using a "subscription" mechanism that allows the product to be used repeatedly for a fixed amount of money, and unsold products It is attracting attention as an initiative to reduce mass disposal.

Daimaru Matsuzakaya Department Store, a major department store, started a new service this month that allows you to rent up to three branded clothing for just over 11,000 yen per month.



The problem with clothing is that a large amount of unsold products are discarded each season, but this service cleans the products and rents them repeatedly, which is said to lead to a reduction in waste.



Mr. Tatsuya Tabata, who is in charge of this business, says, "The department store and apparel industry has grown through mass production and mass disposal, but we would like to make it sustainable through this initiative."

On the other hand, Ryohin Keikaku, which develops "MUJI," has started a service to rent furniture at a fixed price.



The contract is on a yearly basis, but you can rent a desk or bed for a few hundred to a few thousand yen a month.

It is said that it will meet the needs of people who use furniture only for the required period such as transfer or living alone, and it is attracting attention whether such subscription efforts will lead to waste reduction.