China-Singapore Jingwei Client, March 26 (Zhang Yanzheng) "Big eyes and big ears call me a mask for vertical eyes, big fish and birds guess my golden rod secret; the mighty bronze man looks at my gorgeous clothes, and the five-point bronze wheel is my sun-shaped device! "Recently, new discoveries of Sanxingdui archaeology have triggered a wave of screen-scanning on social media, and tourists' enthusiasm for "checking in" Sanxingdui Museum has skyrocketed.

  According to data from the Fliggy platform, in the past week, the number of tickets for Sanxingdui Museum has increased by more than 110% from last week, and the number of hotel reservations in Chengdu has increased by nearly 50% from the previous week.

Qunar data revealed that the most popular domestic route to book during the Qingming Festival is Beijing-Chengdu, with an average price of 741 yuan.

In addition to bringing "fire" air tickets, the hotel traffic around Sanxingdui Museum also ushered in a small peak.

  Source of Sanxingdui cultural and creative products placed in the lobby of the hotel: Photo courtesy of the interviewee

Hard to find a room!

Sanxingdui Area Hotels

  "Recently, our hotel is full of rooms almost every day." Wang Haoru is currently the assistant to the general manager of Xinhuahai Yiqu Shangyuan Hotel. His hotel is only a 10-minute walk from Sanxingdui Museum. "It can be said that it is the closest hotel to Sanxingdui cultural relics. Up".

  From a geographical point of view, Sanxingdui Museum is located on the Duck River in the west of Guanghan City, Sichuan Province, 38 kilometers from Chengdu to the south and 26 kilometers from Deyang to the north. It is a modern thematic site museum in China.

As a native of Chengdu, Sichuan, Wang Haoru said with a smile that he had very limited understanding of Sanxingdui culture before. After coming to work in the hotel in 2017, he had a deep understanding of Guanghan, a historical city, and also learned that the local Sanxingdui culture has driven the hotel's passenger flow. effect.

   Exterior view of Xinhuahai Yiqu Shangyuan Hotel Source: Photo courtesy of the interviewee

  Talking about the impact of the recent "fire" of Sanxingdui cultural relics on hotel operations, Wang Haoru presented a set of statistics: "Due to the impact of the new crown pneumonia epidemic, our hotel’s total revenue fell by more than 30% last year. From the current point of view, the current hotel’s The room occupancy rate, average room rate per night and other indicators are steadily increasing. For example, the room occupancy rate of our hotel has increased by 40% compared with the same period last year; hotel orders have increased by 15% in the past week; the current average room price is around 300 yuan, compared with last year It’s up 20% over the same period."

  Sino-Singapore Jingwei checked the third-party booking platform and found that from March 26 to the end of the Qingming holiday (April 5), many hotels near the Sanxingdui Museum had "full rooms."

Among them, more than ten types of room types such as the elegant luxury suites priced at 1568 yuan/night and the elegant parent-child double room at 550 yuan/night in Xinhuahai Yiqu Shangyuan Hotel are "full; Guanghan Juting Inn is priced at 940 yuan per night. A variety of room types ranging from RMB 4031 to RMB 4031 indicate "room availability is tight." There are also some rooms at Guanghan Anxian Hanju Hotel, Lavande Hotel, Guanghan Minjiang Ruibang Hotel, 6 kilometers away from Sanxingdui Museum.

Many travel agencies launch Sanxingdui tourism portfolio products

  A bronze man with a height of 2.62 meters, a bronze mask with a width of 1.38 meters, and a bronze tree with a height of 3.95 meters... Many tourists come here to see the mysterious "Ancient Shu Civilization", which is also "invigorated" There are many travel agencies, hotels and scenic spots in Sichuan.

  Ctrip data shows that from the source of Sanxingdui Museum tickets, about 50% of tourists come from Sichuan province; in addition, tourists from Jiangsu, Beijing, Guangdong, Chongqing, and Shanghai book the most tickets.

At the same time, several important museums in Sichuan Province have also received great attention. The top three museums are Chengdu Museum, Jinsha Site Museum, and Wuhou Temple Museum.

  Sino-Singapore Jingwei checked the third-party booking platform and found that many travel agencies have also launched various Sanxingdui tourism portfolio products.

For example, Chengdu Wayward Travel Agency on the Ctrip platform launched the "Sichuan Guanghan Sanxingdui Museum + 3-Hour Fun and Gourmet Talking One-day Tour", priced at 298 yuan, including 72 yuan for museum entrance fees, tour guide fees, and fares. Sell ​​more than 200 copies; Chengdu China International Travel Service Jinniu Second Store on the Fliggy platform launched the "Sanxingdui + Panda Base One Day Tour", priced at 258 yuan, including the giant panda breeding research base tickets, lunch, Sanxingdui Art Museum tickets and The tour guide explains fees and fares; the "Sanxingdui + Panda Base + Qingcheng Mountain Dujiangyan 2 Days 1 Night Free Tour" launched by the Sichuan China International Travel Service on the Qunar platform is 1,699 yuan, and the cost includes scenic spot tickets, hotel accommodation, etc.

   Source of Sanxingdui related tourism portfolio: Fliggy platform

  Zhou Mingqi, the founder of Jingjian Think Tank, pointed out in an interview with the Sino-Singapore Jingwei client that travel agencies, hotels, scenic spots and other tourism industry chains have been "smashing" the hot spots of Sanxingdui. This is a good marketing idea, which is conducive to promoting tourism in the later stage of the epidemic. The restoration of the industrial chain is also a good time for Sichuan to promote local tourism.

  The tourism resources surrounding the Sanxingdui site are rich and diverse, such as the natural scenery of Jiuzhaigou and West Sichuan Line, red scenic spots such as Luding Bridge, Anshun Field, and Yihai, unique and rare wildlife reserves and breeding bases such as giant pandas, and some ethnic minorities The characteristic cultural experience point.

Zhou Mingqi suggested that combining these scenic spots, hotels, and experience content into short outings and long-distance travel products can increase the attractiveness of tourists.

  "Another thing to note is that while the local area is actively developing the Sanxingdui IP, it must also protect the image of the IP to prevent possible brand image risks." Zhou Mingqi said.

(Zhongxin Jingwei APP)

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