The rural market is vast, who can take the lead?
With the official establishment of the National Bureau of Rural Revitalization, the rural revitalization strategy has entered a comprehensive stage of advancement.
Among them, the investment scale of infrastructure, water conservancy facilities, environmental protection and other industries are all over one trillion yuan.
Some people in the industry have roughly estimated that when the Internet moves all links of agricultural reproduction online, each link will have a market space of hundreds of billions or even trillions.
The rapid development of agricultural enterprises can drive more farmers to participate and benefit.
The bright prospect of rural revitalization has also inspired farmers to improve their skills.
In Fisherman's Bay, Beibin 1st Road, Jiangbei District, Chongqing, the particularly eye-catching "Consumer Poverty Alleviation Center in Western China" brand will be replaced by the "Rural Revitalization Center" as the mission is completed.
This is the only consumer poverty alleviation hall built in the core area of the main city with a donation of 20 million yuan by Jinke Group. Since its opening on October 31, 2020, it has achieved a consumption poverty alleviation procurement contract amount of 603 million yuan.
It is expected that in 2021, the product transaction volume will reach more than 2 billion yuan.
As Huang Hongyun, Chairman of Jinke Holdings’ board of directors, said in an interview with reporters recently: “Enterprises will gradually shift from centralizing resources to support poverty alleviation to comprehensively promoting the smooth transition of rural revitalization! There will be a lot to do in the future.”
Starting this year, the poverty alleviation areas will be fully transformed into rural revitalization.
Minister of Finance Liu Kun stated at this year's National Two Sessions that this year the central government will set up a special subsidy fund for the promotion of rural revitalization, with a scale of 156.1 billion yuan.
According to the forecast of the Ministry of Agriculture and Rural Affairs, the total investment in rural revitalization will be at least 7 trillion yuan.
As the "first year" of rural revitalization, in the face of a trillion-dollar market cake, who will take the lead?
The trillion-dollar market blueprint is slowly being rolled out
With the official establishment of the National Bureau of Rural Revitalization, the rural revitalization strategy has entered a comprehensive stage of advancement. The rural revitalization strategy will complement the shortcomings of agricultural and rural development, realize the modernization of agriculture and rural areas, and truly realize the construction of a well-off society in an all-round way.
Among them, the investment scale of infrastructure, water conservancy facilities, environmental protection and other industries are all over one trillion yuan.
"I am very optimistic about the agricultural field. This field may not develop as fast as Internet finance, O2O, and e-commerce, but once a successful business model is established, its barriers and replication models are relatively high." Meihua Angel Ventures found Partner Wu Shichun said.
In recent years, under the fermentation of market cultivation, policy dividends, capital driving and other factors, many Internet companies have gone to the countryside.
Legend Holdings has invested in companies such as "Jiawo Wine" and "Dragon Crown Tea" in the agri-food sector, Tencent has built a "smart agriculture platform", Baidu has implemented the "AI+Agriculture" plan, and Huawei has helped digital transformation through smart agriculture...
Some people in the industry have roughly estimated that when the Internet moves all links of agricultural reproduction online, each link will have a market space of hundreds of billions or even trillions.
Suning, SF Express, Evergrande, Dangdang, Amazon... Because of their unique vision and long-term layout, most of them have already made a lot of money.
Sun Qin, the co-founder of Pinduoduo, said that it is expected that in the next five years, the platform’s annual increase in agricultural products will reach 800 billion yuan, and the total sales of online stores in rural areas are expected to exceed 1.5 trillion yuan, which will help cultivate more than 1 million annual sales Million yuan rural online shop.
The retail industry has become an outpost for rural revitalization
At the National People’s Congress this year, Zhang Jindong, a representative of the National People’s Congress and chairman of Suning Group, put forward a suggestion: vigorously promote technological empowerment and upgrade rural retail formats.
The 2020 performance report shows that last year, Suning.com achieved a sales volume of 416.315 billion yuan, of which the contribution of retail cloud in the rural market has shown great value, providing smart retail solutions for small, medium and micro enterprises in the county and township market.
At the end of 2020, Suning Retail Cloud has opened 8,000 stores nationwide.
In recent years, in the topic of "how to truly do a good job in targeted poverty alleviation" in private enterprises, the "Golden Science-style" targeted poverty alleviation practice of "prospering industry, promoting sales, laying foundations, and doing public welfare" has been evaluated as "a trip out new road".
In Pingan Township, Fengjie County, Chongqing, the "Jinke + Leading Enterprises + Poor Households" tofu wood industry poverty alleviation base project has driven nearly 2,000 poor households to increase their incomes out of poverty; in Shizhu Zhongyi Township, "Jinke China Bee Town", In-depth integration of "flower planting + Chinese bee breeding + deep processing + sightseeing"... As a result, Jinke Group won the title of "National Advanced Group for Poverty Alleviation".
Huang Hongyun said that it is necessary to use industry as the starting point to strengthen project management, continue to conduct "investment, financing, management and retreat" review of existing poverty alleviation projects, make capital and industrial development plans, and increase investment in those that have achieved initial results.
Small and medium-sized enterprises may make a big difference
During the 13th Five-Year Plan period that just passed, rural revitalization has achieved a good start.
Big data from Tianyancha shows that there are currently more than 2.79 million agricultural-related enterprises in my country.
Among them, the registration volume and growth rate in 2020 both hit a new high in the past five years.
The annual increase of 610,000 companies is more than 21%.
The rapid development of agricultural enterprises can drive more farmers to participate and benefit.
The reporter recently saw in Wenfeng Village, Houping Township, Wulong District, Chongqing, that this former "empty shell village" has received more than 40,000 tourists in the past two years since opening the village through the establishment of a cooperative "Tianchi Miao Village" tourism project. Realize 6 million yuan in tourism income.
Villagers buy shares with houses and land and enjoy dividends at the end of the year.
Villager Luo Yuanfa told reporters that he invested 7 houses in his family and received a dividend of more than 20,000 yuan that year.
Hu Guangyuan, a villager in Chashan Village, Hongchiba Town, Wuxi County, Chongqing used to go out to work all the year round. Last year, he returned to his hometown to start a business and opened the first "Forest Family" in the local area.
The tourists came and managed the homestay; the tourists left and went to work in Liziyuan, earning more than 30,000 yuan in half a year.
Wei Houkai, director of the Institute of Rural Development of the Chinese Academy of Social Sciences, said: To realize the overall revitalization of the countryside is to solve the three major problems of shortage of talents, shortage of funds, and difficulty in increasing farmers' income.
Through policies to guide more companies to go to the mountains and the countryside, the funding problem can be solved, and talents need to be trained on their own.
The bright prospect of rural revitalization has also inspired farmers to improve their skills.
In Dalin Village, Baitu Town, Wanzhou District, Chongqing City, 12 farmers have passed the examination and become college students of the Rural Revitalization Baitu Branch of Chongqing Three Gorges Vocational College.
Relying on the opportunity of the expansion of national higher vocational colleges, the Three Gorges Vocational College has set up a college education teaching site here to encourage local qualified villagers to apply for college entrance examinations, aiming to use modern technology and education methods to implement systematic education for farmers and rural practitioners to improve Its professional quality and skills provide reserve talent guarantee for enterprises participating in rural revitalization.
Li Guo
Li Guo