China News Service, Beijing, March 22 (Reporter Liu Yuying) China Electronics Information Industry Development Research Institute released the "2020 China Home Appliance Market Report" on the 22nd.
In 2020, the retail sales of China's home appliance market will reach 833.3 billion yuan (RMB, the same below), and the contribution rate of e-commerce channels to home appliance retail will exceed 50% for the first time.
According to the report, in 2020, affected by the epidemic, the retail sales of China's home appliance market contracted by a 35.8% decline in the first quarter, and then gradually improved. In the fourth quarter, it set an annual high, reaching 294.1 billion yuan.
The total retail sales of the home appliance market in 2020 will be 833.3 billion yuan, a year-on-year decrease of 6.5%
During the epidemic, online retail has played a very important role in home appliance consumption.
The report shows that the proportion of online retail in the retail sales of the overall home appliance market has increased from 41.17% in 2019 to 50.4%. This is the first time that the annual penetration rate of online retail has exceeded 50%, and it is evenly matched with offline home appliance retail channels.
The report pointed out that in the home appliance market in 2020, 4K/8K smart TVs with large screens, ultra-high definition and artificial intelligence will be the main focus, high-end refrigerators with large capacity, health disinfection, and scientific storage will be the main focus, and large-capacity, health care, dry clothes, etc. Functional high-end washing machines have been recognized and accepted by more and more consumers, which has increased the average price of home appliances.
According to the report data, in 2020, the retail sales and retail sales of TVs above 10,000 yuan on JD.com both increased by more than 70% year-on-year; the retail sales and retail sales of refrigerators above 20,000 yuan soared by 126% and 132% respectively; clothes dryers became washing machines The market is the biggest dark horse, with retail sales increasing 87.4%, especially in second-tier and third-tier cities, with growth rates reaching 112.6% and 124.3%, respectively.
The report predicts that in 2021, the home appliance market will stop falling and rise. Under various favorable factors, the market size is expected to return to the level of 2019.
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