How attractive is the new profession-
survey of the status of the practitioners of digital management division, author of this edition, reporter Han Bingzhi
Jiang You, who graduated from university last year, introduced the office value of digital management tools to corporate clients after joining the company.
(Photo courtesy of the interviewee)
Digital manager Huang Zusheng (right) collects and analyzes real-time data of customers' offline warehousing to help customers set and optimize online processes.
(Photo courtesy of the interviewee)
On March 18, the Ministry of Human Resources and Social Security released the fourth batch of new occupations.
So far, the Ministry of Human Resources and Social Security has released 56 new occupations since 2019.
In addition, a large number of new occupations that have not entered the national occupational standard catalogue have broken ground or gradually matured.
What is the charm of the new profession?
What is the real state of employment?
What is the career development space and prospects?
The Economic Daily reporter recently selected the new profession of digital manager to find out.
Another batch of new professions has been released!
On March 18, the Ministry of Human Resources and Social Security, the State Administration of Market Supervision and Administration, and the National Bureau of Statistics officially released the fourth batch of 18 new occupations, including integrated circuit engineers and corporate compliance specialists.
So far, since 2019, the Ministry of Human Resources and Social Security has released 4 batches of 56 new occupations.
Nowadays, more and more attention is being paid to new employment forms. New professional practitioners such as takeaway operators, internet marketers, chain operation managers and so on are constantly emerging. This year’s "Government Work Report" also proposes to support and standardize the development of new employment forms. .
Statistics show that in 2020, 11.86 million new jobs will be created in cities and towns across the country, exceeding the target tasks. Among them, the contribution of new occupations to new jobs cannot be ignored.
What is the charm of the new profession?
What is the real state of employment?
The reporter recently conducted an interview on the new profession of digital manager, hoping to "get a glimpse of the whole thing."
Since being included in a new profession in 2019, my country's digital manager practitioners have exceeded 2 million in less than two years.
How do these practitioners feel?
What is the career development space and prospects?
What innovative vitality is reflected behind the surge of new careers?
Huge demand behind the new identity
Frequent job-hopping is a taboo in the workplace, but the 35-year-old Huang Zusheng did the opposite.
Since 2014, Huang Zusheng has been engaged in work related to digital management in Yiwu, Zhejiang, and has changed more than 10 companies. The more he jumps, the higher his net worth, his annual salary has risen from tens of thousands of yuan in the past to the current 350,000 yuan.
Before this, he even refused to work with an annual salary of one million yuan.
2019 is of special significance to Huang Zusheng's career.
In April of that year, the Ministry of Human Resources and Social Security released 13 new occupations, and digital management division was included.
Today, with the help of a digital management tool called "Dingding", he has successfully helped dozens of companies build organizational structures, personnel structures and management systems, and help companies reduce costs and increase efficiency through digital administrative management.
"Digital managers are not solving problems, or on the road to solving problems." Huang Zusheng told reporters that there are various small and medium-sized enterprises in Yiwu, but in the past, many enterprises were like green trains. They were all led by the boss and controlled by company operation data. There are a series of problems such as low ability, high communication cost, chaotic warehousing management, and unclear job responsibilities. Enterprises generally have a demand for digital management.
"Take the few projects I have recently taken over. One company wants to increase its existing production capacity by 3%, and another wants to get rid of the difficulty of recruiting people with high salaries. What digital managers have to do is to simplify complex things. Provide enterprises with the best solution for clear management." Huang Zusheng said that when undertaking projects, he usually promises to complete the rectification plan in about 30 days. It mainly includes three aspects: establishing an organizational structure; adjusting the target plan and decomposing it into effective Work schedule: Separate work through high-level meetings and complete management work coordination.
Digital management is an explicit demand and an inevitable trend.
In particular, the new crown pneumonia epidemic has further accelerated the process of digital industrialization.
According to data released by the Ministry of Human Resources and Social Security, my country's digital management practitioners constitute a new force in the digital transformation of enterprises, but there is still a potential employment gap of nearly 10 million.
At the same time, the emergence of digital managers has also become the key to personal career development and the digital transformation of enterprises.
According to the "New Occupation-Digital Manager Employment Situation Analysis Report" released by the Ministry of Human Resources and Social Security in 2019, 87% of the digital manager's salary is 1 to 3 times the local average salary, and digital management is provided at a ratio of 10:1. Companies with qualified personnel are 35% to 50% more efficient than companies without digital managers.
Zhang Chenggang, director of the China New Employment Form Research Center of Capital University of Economics and Business, said, “With the rapid penetration of digital technology into various industries, the need for digital transformation of enterprises is urgent, and new professions such as digital manager, online learning service engineer, and omni-media operator have emerged. . Judging from the current development, this kind of new profession has a large market space and a large market demand for practitioners, which can bring better remuneration and larger career development space to practitioners, and even give birth to a career with a salary of millions of dollars. By".
The employment ecology is changing
The emergence of new professions not only brought about a certain profession, but also changed the entire ecosystem invisibly.
The "newness" of a new profession lies not only in the connotation of the new profession, but also in the new forms of employment and employment relationships.
Digital management helps companies build digital organizations, optimize talent allocation, modernize production and manufacturing processes, and make employees more flexible and diverse.
In 2020, the epidemic has put many companies under pressure to survive, but many companies have seized the opportunities hidden behind the epidemic.
During the epidemic, the number of orders for online intelligent design has grown rapidly, which is a development opportunity for the Loge design platform.
Wearing a Dunhuang silk scarf designed by yourself, wearing a T-shirt with a unique imprint, and customizing speakers that suit your listening preferences... With the help of digital management ideas, Loge Design launched the concept of "group creation".
Through online collaboration and multi-role collaboration, users can participate in the whole process of product creation together with designers and contribute ideas.
Li Jiaying is a designer from Changchun, Jilin.
At the end of 2019, Li Jiaying entered the loger design platform and became an online designer.
Here, she can take over design projects online and earn rewards by sharing with the platform.
Li Jiaying's biggest feeling is that her work style has become more flexible and she doesn't have to stay in the "grid room".
In addition, the Internet platform has brought her a wider range of projects, and customers are all over the country.
“Loke Design’s own development experience is a process of digital transformation.” Zhou Zhipeng, co-founder of the Lock Design Platform and Chief Operating Officer of Jellyfish Intelligence, said in an interview with reporters that there were only dozens of people at the beginning of the design. Designers, through the development of online digital platforms, there are currently more than 47,000 professional designers covering various fields of art and design.
Designers can respond to the design needs of enterprises and institutions in multiple scenarios in the cloud, from packaging, branding to material design, all can be achieved through lightweight methods.
According to Zhou Zhipeng, the platform divides designers into 7 levels according to personal years of experience, award-winning experience, etc., and organizes designer training on a regular basis.
Level 1 is basically a designer who has just graduated. After two years, he can take a project with a higher unit price and earn 100,000 yuan a year.
Digitalization not only provides new ideas for employees, but also changes the regional employment pattern.
With the development of the digital economy, businesses such as e-commerce and big data can be carried out as long as they have basic network facilities. This has significantly reduced the dependence of new occupations on geographical and transportation factors, and a large number of job opportunities have gradually moved to the central and western regions. Migrate and sink to small and medium-sized cities.
Jiang You is a 2020 graduate of Hunan University of Science and Technology Xiaoxiang College majoring in Chinese International Education.
In the summer of 2020, after experiencing an accidental training, Jiang You resolutely gave up the job opportunity of this major and chose to engage in work related to digital management in Xiangtan, Hunan.
"My parents originally wanted me to be a civil servant or develop in first-tier cities, but I think digital management is the development trend in the next 10 years." When it comes to cross-industry choices, Jiang You has his own clear views.
How to crack the new career anxiety
Right now, the new professional talents have become "fragrance", and many people yearn for the new professional.
But some people also raise the question: "Are you anxious when a new career is here?"
Anxiety is inevitable, and the effective way to solve anxiety is to constantly learn to improve oneself to adapt to the ever-evolving employment environment.
Nowadays, there is such a situation in the domestic Internet industry. Internet white-collar workers are busy "charging" and actively learning without mandatory requirements.
According to the "New Career Online Learning Platform Development Report" released by the China Employment Training Technical Guidance Center of the Ministry of Human Resources and Social Security in 2020, more than 96% of professionals want to learn new careers; among them, improve career development space, master new skills, and prepare for the future Etc. become the main reason for professionals to learn new occupations.
More than 90% of business organizations hope that through new vocational training, they can increase the growth space of their employees and inject new impetus into their businesses.
After working as a digital manager, every Saturday has become Jiang You's fixed "charge" time.
“Dingding’s module will be updated every two weeks. As a trainer, to meet the needs of corporate customers, you must always keep learning.” In Jiang You’s view, there seems to be something invisible to him. Clockwork, has been tense, urging her to keep improving.
As a senior "predecessor" in the digital manager industry, Huang Zusheng also admitted frankly that he is still in the process of accumulating experience.
Huang Zusheng's ultimate goal is to organize his accumulated experience into a complete knowledge system as soon as possible by participating in various projects.
"Workers expect and need a more targeted vocational training platform that can be referenced at any time to adapt to their working environment and meet the specific needs of their job roles and functions." In this regard, Zhang Chenggang believes that with the flexibility of the labor market Increased, more and more workers are willing to choose flexible employment, but at the same time, they also urgently need career planning.
The vocational training curriculum system in the digital age will be more miniaturized, fragmented, customized, and interesting.
In response to the needs of new professional practitioners, government departments and the market are also actively exploring.
Before the Spring Festival of this year, the first vocational skills training class for digital managers in colleges and universities in 2021 will be held in Hunan, and Tang Xian from the School of Management of Hunan Institute of Technology registered for the 2017 level of human resource management.
The training lasts for 10 days. For fresh graduates like Tang Xian, the Human Resources and Social Security Department will provide a subsidy of 1,320 yuan per person, which is equivalent to "free of charge" for the training.
"Now that the job market for college students is becoming more and more fierce, we hope to increase the intensity of new vocational skills training for college graduates, and provide subsidies for new vocational training included in the national vocational standard catalogue according to the standard without an upper limit, so that more college students can have it. The job hunting advantage of academic certificate + vocational (skills) certificate can achieve higher-quality employment." said Luo Naxin, director of the Human Resources and Social Security Bureau of Yuetang District, Xiangtan City, Hunan Province.
Under the trend of accelerating digital transformation and upgrading in various industries, the gap of skilled talents is becoming more and more obvious, and there is even a situation where "one general is hard to find".
The industry generally believes that the scale of demand for new professional talents such as digital managers will continue to expand in the next five years.
However, due to the generally short development time for new professions and the incomplete talent training system, the supply of talents is far behind the increase in demand for new professions.
How to provide high-quality new vocational skills training for workers and promote more workers to engage in new occupations is an urgent problem that needs to be solved at this stage.
Social awareness needs to be improved
New occupations are currently showing huge employment expansion capabilities, but will there be a "ceiling" in the employment growth space?
Experts believe that the emergence of new occupations is not a short-term phenomenon, nor is it a simple update of occupational content. It reflects the frontier direction of my country's economic development and industrial upgrading, and it is also brought about by technological progress, organizational and business model changes, and demand upgrades. Long-term trend.
In Zhang Chenggang's view, the new occupation types currently announced by the Ministry of Human Resources and Social Security are only a small part of the various new occupations that have emerged in recent years. A large number of new occupations that have not entered the national occupation standard catalog have broken ground or gradually matured.
A report on new professional practitioners by Meituan pointed out that some new professions in the platform ecosystem have developed to a certain scale, such as digital operators, who can closely integrate the practical experience of offline stores with online marketing platforms, and use data to support them. Business operations, cost analysis, revenue management, marketing strategies to make better decisions.
For another example, the secret room industry that young people love has hatched a number of positions such as secret room scripts, secret room sound effects, and secret room central control operations.
There are also viewing consultants and copyright purchasers in the private film industry, party housekeepers in party halls, VR instructors in the VR industry, light meal package designers in the catering industry, pet baker, etc.
Although these new professions seem to be niche, there is huge potential for development in the process of escalating consumer demand.
"It can be expected that as companies need to build a digital office environment, their development process will need to recruit more digital managers to ensure the complete flow of their internal data. By then, digital managers may become standard equipment for enterprises. In the future, Digital managers have differentiated into occupations such as'digital human resource managers' and'digital administrative managers'." In Huang Zusheng's view, today's new occupations may be refined into more "new new occupations" in the future.
However, at present, the potential and future development trends of new careers have not yet been fully recognized by the market.
Although many new occupations already have hundreds of thousands or even millions of employees, their market space is still relatively small, and many new occupations still urgently need a large number of talents to enter.
"One of my confusion is that although many companies have digital transformation needs, they don't seem to realize how much digital management office software can help companies. Even some large recruitment websites cannot find digital managers like this. Position, which shows that the social awareness of the new profession still needs to be continuously improved." Huang Zusheng said.
"To better tap the space for new occupations to absorb employment, on the one hand, workers should pay attention to the long-term trend of new career development and find broader development space in new occupations. On the other hand, they should also increase the supply of training resources. Establish a long-term learning mechanism, build a complete online training system, and improve a new professional talent training system, so that more practitioners can acquire new professional skills and fully develop in new occupations." Zhang Chenggang believes.
——Survey on the status of practitioners of digital management division
——Survey on the status of practitioners of digital management division