Wuhan has become a popular tourist destination due to the cherry blossom season


   , the cultural tourism market in 2021 ushered in a "good start"

Tourists from all directions meet in Wuhan

  From March 20th to 21st, the number of visitors to the East Lake Cherry Blossom Garden reached 115,000, and about 60% of them became foreign tourists; the adjacent Wuhan University Cherry Blossoms became the "popular king" of domestic flowers in spring. In addition, the live streaming of cherry blossom viewing in various clouds attracted a lot of traffic and was very lively.

At night, at Jianghan Road Pedestrian Street, a 90-minute cherry blossom light and shadow show made everyone feel "amazing".

Seeing cherry blossoms "fly" over a century-old house, Peng Yu, a tourist from Sichuan, sighed "It's so beautiful!"

  In March of this year, with the opening of the outing and flower viewing mode, Wuhan has once again become a popular destination due to the cherry blossom season, and the spring outing market is very popular.

When the pace of time goes from 2020 to 2021, a series of imprints left behind have written a new chapter in the development of cultural tourism in Wuhan.

  "Check-in in Wuhan" welcomes tourists from all directions

  In the past 2020, Wuhan has strived to do a good job in the prevention and control of the epidemic and the "dual advancement" of resuming production and business, achieving new breakthroughs in the development of culture and tourism.

Wuhan was awarded the first batch of national cultural and tourism consumption model cities, the top ten cities with economic influence in 2020, and won 52 national awards in the cultural and tourism category.

  The activity of "Visit Hubei·Check-in to Wuhan" increased the popularity of Wuhan's tourism, and the A-level scenic spots in Wuhan ushered in tourists from all directions.

A set of data shows that from August 8 to December 31, 2020, the 44 scenic spots included in the event received a total of 21,487,400 tourists, an increase of 27.47% over the same period last year, and the popularity index of the Yellow Crane Tower ranked first in the country; The operating income of star-rated tourist hotels has achieved positive growth since October, with a year-on-year increase of 17.1% in the fourth quarter.

In 2020, the city's tourist reception and comprehensive tourism revenue will recover to 81.23% and 81.39% in 2019, respectively.

  "Meet in Wuhan" read more than 500 million times across the Internet

  To reshape the new image of the city, Wuhan innovatively carried out cultural and tourism promotion.

During the National Day holiday in 2020, CCTV alone reported on Wuhan cultural tourism activities 32 times, showing a new image of Wuhan that is "safe, healthy, beautiful and joyful".

Planning and launching a new urban tourism promotional film "Meet in Wuhan", the People's Daily, Xinhua News Agency, CCTV Online and other central media, the Chinese Cultural Center in Brussels and major domestic new media have forwarded and disseminated it, and the entire network has been read more than 500 million times.

  In 2020, Wuhan's artistic creation and production will achieve a new breakthrough.

The anti-epidemic symphony "Rebirth from Fire" was selected into the Ministry of Culture and Tourism "Symphony of the Times—Chinese Symphony Music Works Creation Support Program", the drama "Retrograde" was successfully performed at the National Centre for the Performing Arts; the musical "Perennial Flower Planted on the Roof" with the theme of poverty alleviation "Included in the Central Propaganda Department’s key follow-up project for the 100th anniversary of the establishment of a well-off society and the 100th anniversary of the founding of the party.

New achievements have been made in the protection, inheritance and promotion of excellent history and culture.

The national first-level, second-level, and third-level museums were newly added by 2, 4, and 3 respectively.

The two exhibitions respectively won the “Special Award” and the “Excellent Award” of the Top Ten Exhibition Exhibitions Promotion Activities of National Museums, creating the best results in history.

  Wuhan ran out of the "acceleration" of the high-quality development of cultural tourism

  Entering the Year of the Ox, Wuhan's cultural tourism market continues to grow hot.

During the Spring Festival in 2021, the major scenic spots in Wuhan will be full of spring, and the flow of people will be woven. Wuhan citizens are more passionate to discover the flavors of the year around them and feel the beauty of the city on the spot; CCTV’s seven major programs pay attention to the year of Wuhan 24 times, highlighting the vibrant scene of Wuhan .

Statistics from the Municipal Holiday Office show that from February 11th to February 16th, the city received a total of 6,924,800 tourists, realizing a tourism income of 3.472 billion yuan.

The 46 opened scenic spots included in the statistics of the city received 3.345 million tourists.

Five key tourist attractions including the Yellow Crane Tower Park included in the monitoring scope of the province have received a total of 253,600 tourists and achieved a total income of 28.119 million yuan.

  The cherry blossom season is "hot".

According to Ctrip statistics, in the 10 days since March 3, searches for cherry blossoms in Wuhan have skyrocketed by 1063%, and hotel bookings in Wuhan have increased by 19% over the same period in 2019; air ticket bookings have increased by 6% over the same period in 2019; scenic ticket bookings have increased A 30% increase in the same period in 2019; a 13% increase in train ticket bookings compared to the same period in 2019.

This past weekend, the city's flower-viewing scenic spots and major parks saw more than one million outing tourists.

  To live up to the high expectations, the "City of Heroes" Wuhan ran out of the "acceleration" of the high-quality development of cultural tourism.

According to a reporter from Changjiang Daily, Wuhan will take the construction of the first batch of national cultural and tourism consumption model cities as the starting point, strive to provide excellent cultural products and high-quality tourism products, vigorously promote the great anti-epidemic spirit, and turn the heroic temperament into the city’s long-standing genes. , Accelerate the construction of a new pattern of cultural and tourism development, accelerate the pace of building an international waterfront tourist city and a culturally strong city, promote cultural and tourism work to create a new situation, and celebrate the 100th anniversary of the founding of the party with excellent results.

  Changjiang Daily reporter Huang Lijuan