"Hello, Li Huanying" has become an Internet celebrity check-in point in the scene of the old factory with fire

"Hello, Li Huanying" The third-line old factory with fire

　　Our reporter Liu Jie, correspondent Peng Yiwei

　　On March 19, on the 36th day of the movie "Hello, Li Huanying", the cumulative box office nationwide has exceeded 5.289 billion yuan, ranking among the top 100 in the global box office list.

At the same time, the film's director Jia Ling also "brought out his hometown of Xiangyang, Hubei."

The filming locations-Weidong Machinery Factory and 603 Cultural and Creative Park in Xiangyang unexpectedly became popular check-in points for local Internet celebrities.

New Internet celebrities punched in traditional scenic spots

　　On February 26, Xiangyang, located in the hinterland of Jingshan Mountains, ushered in a cold spring, but the low temperature and cold rain could not stop people's enthusiasm.

In the living area of ​​the former State-owned Weidong Machinery Factory of Hubei Weidong Holding Group Co., Ltd., the main location of the movie, tourists holding selfie sticks and foreign accents pulled local residents to ask "Where is the tavern?" "Where is Jia Ling? Where to hide from the rain?"

　　The Weidong Machinery Factory, built in 1964, still retains the original appearance of a third-line factory.

The red brick walls, the old factory buildings, and the slogans with a sense of time on the walls make people feel like they are in those passionate years.

　　The netizen "Xingshe Hurry@大贝哥" is engaged in tourism self-media work. After the movie "Hello, Li Huanying" was screened, he temporarily adjusted the tour filming route and transferred to Xiangyang.

""Hello, Li Huanying" is on fire. Of course, I have to come to Xiangyang to catch a wave of traffic." He said that in addition to the auditorium, workers' cultural palace, workers canteen, basketball court, etc. that appeared in the movie, he also particularly liked this old factory area. Compared with the deliberately dilapidated film and television base, this place is more smoky. The shopkeepers and roadside residents are all old workers in the factory. They can also tell you about the history of this third-tier factory."

　　Aunt Wu, who opened a non-staple food store in Weidong Machinery Factory, said: “From the second day of the first lunar month, visitors to Weidong Machinery Factory have significantly increased. In addition to local tourists, it has also attracted many foreign self-media professionals and Internet celebrities. Crowd in my store for live broadcast."

　　According to data released by Xiangyang Culture and Tourism Bureau: From February 11 to 17, Xiangyang received 837,600 tourists and achieved tourism income of 154.04 million yuan.

Among them, the 5A-level scenic spot Gulongzhong received 14,680 people, and the number of tourists received by Weidong Machinery Factory in one day is equivalent to the number of tourists received during the entire Spring Festival in Gulongzhong.

Catering, accommodation, and local famous products have become popular

　　As the filming location of the movie "Hello, Li Huanying" and the accommodation of the main creators, the 603 Cultural and Creative Park also ushered in the punching craze.

The predecessor of 603 Cultural and Creative Park was Xiangyang Character 603 Factory. Important reference books such as "Xinhua Dictionary" and "Chinese Idioms Dictionary" were printed here.

After the main body of Wenxin 603 moved to the high-tech zone, the original factory was transformed and upgraded to a cultural and creative park on the basis of preserving its original appearance. It has successively introduced more than 40 cultural and creative projects such as youth sports training, art exhibition halls, tourist homestays, and specialty catering.

　　As the word-of-mouth and box office of the movie are rising, tourists flock to the tourist homestays in the 603 Cultural and Creative Park, "a room is hard to find", and specialty restaurants are "hard to find."

　　Guanji Homestay is a high-end tourist homestay, where the courtyard is deep, the flowing water is gurgling, and the ancient trees and the long corridor create an interesting contrast.

　　"During Jia Ling's filming in Xiangyang, we lived in our courtyard suite with more than 1,000 yuan a night." Gao Qian, the operator of Guanji B&B, said every person.

Here, the film and television IP is transformed into real money, and many foreign tourists come to Xiang to specify to stay at Guanji B&B.

　　According to Cai Jun, general manager of 603 Cultural and Creative Park, according to incomplete statistics, in February this year, the operating income of catering and accommodation companies in the park increased by 40% to 50% compared to January.

　　In the past few days, Jin Cong Kuang, who runs a non-staple food store in Weidong Machinery Factory, is thinking about buying some film and television props.

Xiangjiang Special Qu is a wine sold in his store. The 7-yuan Xiangjiang Special Qu is an old wine in Xiangyang. The simple light bottle and the red label are deeply imprinted with the memory of "Old Xiangyang".

　　In the movie, Jia Xiaoling and Li Huanying when they were young were drinking while pushing their hearts to heart. The phrase "My daughter, I just make her healthy and happy" made countless movie fans burst into tears.

Some fans became Sherlock Holmes and picked out the Xiangjiang special song that is most similar to the bottle of wine that appeared in the film. As a result, the Xiangjiang special song that Jin Congkang had been on the shelf for several months was robbed by tourists.

Use film and television IP to guide the development of local tourism

　　Except for the 603 Cultural and Creative Park which has made preparations for the development of tourism before, the Weidong Machinery Factory, Hubei Jinhuan New Material Technology Co., Ltd. (Hubei Chemical Fiber Factory), and Dongfang Chemical Factory, which are the filming locations, have not set foot in this field.

　　How to make the newly emerging Internet celebrities check in as an opportunity to drive Xiangyang tourism to "out of the circle"?

Local governments and relevant departments are working hard to solve the problem.

　　Xiangyang City has made it clear that through the government’s planning and policy guidance, it will mobilize the enthusiasm of enterprises to participate as market players, encourage industrial enterprises to use industrial resources as an attraction, expand their influence through the development of industrial tourism, enrich the city’s tourism products, and discover new ones. Tourism growth point.

　　For example, the bus company added a special line to Weidong Machinery Factory during the peak travel period of tourists.

The city management has sent more than 100 sanitation workers to comprehensively renovate the factory's environmental sanitation and urgently transform public toilets.

The Bureau of Culture and Tourism organized experts, scholars, and travel agency industry representatives to visit the filming sites and launched eight online celebrity check-in travel routes, linking traditional scenic spots such as Gulongzhong, Xiangyang Ancient Town, Tangcheng, and Seoul with Hubei Weidong Holding Group Co., Ltd., and Hubei Jinhuan New Material Technology Co., Ltd., 603 Cultural and Creative Park and other new Internet celebrities check-in points "all in one catch".

　　Wang Yi, vice president of Xiangyang Travel Agency Association, said that since the movie "Hello, Li Huanying" was released, more than 300 foreign tour groups have consulted on matters related to travel to Xiangyang Internet celebrities.