Where do consumers get the most information before purchasing products these days?
It must be an internet cafe.
In particular, when looking for durable consumer goods such as home appliances or automobiles that cost money, the question is asked "How about this product?"
In the answer, there is substantial information from those who have experienced the product directly or indirectly, but most of them are answered with feelings or prejudices.
When a question is raised, the respondents know or don't know, and the respondents move actively.
However, among the patterns of answers, a new type emerged that annoyed the questioner and other respondents.
These are the so-called'dontchung' and'botaegachung'.
Perhaps the angry questioner or other respondents created a compound word in the answer with the suffix'-bug', which means insect, with feelings of disgust.
The former refers mainly to those who use the expression "for that money, you buy 00", and the latter is a demeaning for those who say "I would rather buy 00 for more money."
In every internet cafe, there must be'Godworm' and'Botaegachung', and annoying accusations against them are certainly found.
I tried collecting comments at several cafes.
"" Buy what what difference is that money "is annoying them donchung really."
"That donchung X jjangnam blah ㅋㅋㅋ gonna hardly a mountain in a few years. ㅠ"
"The That 's Morning considering the bout Bentley because the charge pony. ㅠ"
“Be careful not to be awakened…
If you go bankrupt!”
“The funny people called Botaega, who wouldn’t even give me a supplement…
.」
Let's try to estimate the psychological state of the people who asked the question.
Would the product suddenly come to mind and ask for the opinions of other people?
Probably not.
Before asking a question, he would have looked for information and weighed it in his own way, and then asked the cafe to gain confidence and consent for his decision.
Here, if you say, "I would rather buy a foreign car with that money," or "buy a higher grade with a little more added," it is clear that you will not feel comfortable.
Others who write comments know the questioner's feelings, and because they have had similar experiences, they are both keen on the provocations of the'Donchung' and'Botaegachung'.
Nevertheless, what is interesting is that the existing judgments are shaken by the provocations of'That Donchong' and'Botaegachung' without such consideration.
Because the person who asked the question before the purchase also said,'If that money...
?','More...
?'
I have barely overcome the temptation to do it, and I am still not completely free.
Moreover, as the suppression of consumer sentiment due to the corona reaches a critical point, the so-called retaliation consumption for luxury goods and luxury cars explodes around the younger generation, and the temptation of ``the money'' and ``botaegachung'' seems to come even more faintly.
One sad thought is that this phenomenon cannot be viewed as a mere eruption of a desire to consume, which is caused by not being able to meet people, to travel, or to shop.
Here, we will take a look at the psychology of the younger generation of our society that is behind retaliation consumption.
Perhaps the frustration and resignation that used to be common sense and common sense that the process of life change has become a special process that is now difficult to follow is underpinned by this phenomenon.
Even if I study hard and try hard, I can't get a job, I don't look at luxury goods, I always struggle with soaring prices even if I live with care, and I believed in all kinds of policy promises to give birth to children. It is a harsh reality that the hope of preparing my house keeps falling apart due to the surge in house prices.
If it is judged that the hope of the future is impossible to realize, the choice will be to be faithful to the present.
Therefore, if you preach the old common sense that'that donchong' and'botaegachung' are installed in a cafe, you are a senior in life, and "Now, save and save, prepare my house, raise children, and buy a good car and buy a luxury product if you can afford it", the world has changed. Blame is pouring out for being stigmatized as a vested middle-aged man.
In a way, as the hope for the future fades, it seems that excessive consumption has taken its place.
In that situation, those who can afford to spend spend more money on their current consumption than they will spend in the past, and those who cannot afford it turn into'the money' and'boost' and encourage excessive consumption for surrogate satisfaction. It is easy to guess that it is creeping.
A society in which the present can be enjoyed and dreamed of the future. According to the past perception, such a society is not a great utopia, but a normal and common-sense society.
On the contrary, a society that burns everything in the present because there is no hope for the future was an abnormal society.
Unfortunately, one thing is clear at this point in our society, more than ever before, with more ideal and hopeful political slogans, but strangely enough, there are more and more young people who are dismissing their hopes for the future.