Every year in mid-March, as the weather gets warmer, driving schools everywhere will usher in the enrollment season.
The reporter recently visited the driving training market and found that due to the impact of last year's epidemic, the demand for a group of students for learning cars was postponed to this year, which made the enrollment season of many driving schools come earlier.
Sign up to pick up the driving training market to welcome the enrollment season
Reporter Gu Yandong: In the registration hall of a driving school in Beijing, from 8 o'clock in the morning to close to 12 noon, there is always a long line no matter it is the appointment window or in front of the self-service physical examination machine.
Liu Yuping, a staff member of a driving school in Beijing: From the number of enrollment and consultation calls, we basically rang when we answered it.
The number of people on Saturday and Sunday can reach five or six hundred.
The staff of the driving school told reporters that since mid-to-late February this year, the number of applicants began to surge, earlier than in previous years.
Many driving school officials told reporters that many driving schools did not enroll students at this time last year, but once the Spring Festival this year, the driving training market ushered in a long-lost enrollment start.
Hao Xiaoxiao, the principal of a driving school in Shijiazhuang, Hebei: From the sixth day of the sixth day to the present, the average number of students who register every day is about 80 or 90, and the maximum number of students in one day is 230.
Li Xuejun, the principal of a driving school in Lanzhou, Gansu: The maximum number of applications per day can reach nearly 300. This year's college students are more enthusiastic in applying for driving schools than in previous years.
Liu Zhiguo, Secretary General of the Driving Training Branch of the China Transportation Association: Consumer confidence in the driving training market has basically returned to a normal level.
Regardless of whether it is a county or provincial capital, or a first-tier city, the registration status of 2019 has basically been restored.
In order to increase the number of students, many driving schools have also set up a variety of classes for students to choose from to meet the segmented consumer market.
Xu Xiaoling, principal of a driving school in Beijing: Currently we have more than 10 classes, more than 1,000, more than 2,000, more than 5,000, more than 8,000, and more than 10,000.
The class with a higher degree of acceptance is 3000 yuan to 6000 yuan.
Data shows that in 2019 as an example, the actual demand in the driving training market was 27.05 million person-times, while the industry’s training supply capacity was about 47.858 million person-times. Teaching vehicles and training capacity were far greater than actual training needs. Oversupply led to greater industry competition It's getting more and more intense.
Industry insiders said that how to activate the stock market by improving service quality is the focus that driving training institutions should pay attention to in the next step.
Liu Zhiguo, Secretary-General of the Driving Training Branch of the China Transportation Association: Through the continuous efforts of the driving training industry over the years, and through the reform of driving tests and driving training, driving schools are forced to improve the quality of teaching services. So now the learn-to-car group in the driving training market has repetitive consumption. For example, some people start to learn motorcycles and big cars.