Exposure of the March 15th Party 丨 Revealing the fake chain of 360 search medical advertisements, UC browser involved false medical advertisements for unqualified companies
The reporter searched for keywords such as "weight loss" and "low blood sugar" on the UC browser. The first few search results are all netizens sharing their experience of curing the disease, and the advertisement is marked at the bottom. What kind of advertisement is this? What?
After clicking on such an advertisement, an article titled "My 9-year high blood sugar finally returned to normal, sharing of real experience" attracted the attention of reporters. This netizen claimed that he was tortured by high blood sugar for 9 years and died. Since I met a teacher and took the prescription given by the teacher, the blood sugar has stabilized and insulin has been stopped.
In this README article, netizens continue to recommend this teacher, and have repeatedly marked the teacher's WeChat account in red.
The reporter added Mr. Zhou according to the WeChat ID in the article. After Mr. Zhou briefly asked about the condition, he recommended "White Back Panax Notoginseng Noni Fruit Powder" to the reporter. After taking it for about four months, the needle can be stopped. Medicine, stabilize blood sugar.
What kind of amazing product is this?
The reporter found that this is just a normal food.
Not only the UC browser, but also many similar advertisements in 360 search.
The reporter purchased the product by adding the WeChat account recommended in the article.
The "Royal Ointment", which claims to be a full solution to various menopausal symptoms within two months, is actually an ordinary food.
According to Article 73 of the "Food Safety Law of the People's Republic of China": The content of food advertisements should be true and legal, must not contain false content, and must not involve disease prevention or treatment functions.
In the search process, it is not uncommon for this type of advertisement to be published as a self-describing article.
The patients have been plagued by obesity or various diseases for many years, and quickly get rid of the pain under the guidance of the teacher.
The article did not mention any drugs, only recommended the teacher's WeChat account many times.
In recent years, the 315 party has reported on the issue of false advertising on the Internet many times. In March 2020, the State Administration for Market Regulation and other eleven departments jointly issued a notice, emphasizing the severe crackdown on health food, medical care, and medicines that are related to people’s health And false and illegal advertisements for property safety.
Under such severe crackdowns, how did these advertisements change their appearance, boarding the UC browser and 360 search?
The reporter first came to 360 Shanghai Advertising Agency Jingge Network Technology Co., Ltd., the sales manager introduced that due to strict supervision, this kind of food advertisements that promote therapeutic effects cannot be directly placed, which requires conversion skills.
The sales manager of 360 advertising agency Jingge Network Technology Co., Ltd. said: "There can be no brand or brand promotion on its website. There is only one landing page and one H5 page. It adds WeChat, attracts fans, and adds After the WeChat is good, we will push WeChat to others to chat, and sell products after the chat, which is such an operation mode."
Although through such a workaround, supervision can be evaded.
Sales managers are still more cautious, they only tailor-made for large customers.
The sales manager of 360 advertising agency Jingge Network Technology Co., Ltd. said: "This is originally a large amount. If the amount is small, we will not pick it up."
Many agency companies are well aware of such illegal advertisements, but as long as the funds are put in place, they can solve all kinds of problems that customers encounter.
The sales manager of UC advertising agency Yisheng Culture Media Co., Ltd. said that the company does not have the qualifications, they provide it here, and they also help with the page.
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The sales manager of the 360 advertising agency Shanxi Jinshangxun Network Technology Co., Ltd. said that they have opened accounts, but they have been replaced by customers.
The sales manager of 360 advertising agency Jingge Network Technology Co., Ltd. said: "Just like your weight loss, you are not qualified, and then come to set up an account."
Without qualifications, how can advertisements be delivered with the help of "sets of accounts"?
The sales manager of Jingge Network Technology Co., Ltd. further explained to reporters the operation method of "settling accounts".
The sales manager of 360 advertising agency Jingge Network Technology Co., Ltd. said: "Accounting means opening an account with someone else’s qualifications and giving you an account and password. You only need to parse your content inside and parse that to Just go up."
The original so-called "setup accounts" are the use of idle accounts that have been reviewed but no longer in operation, and given to unqualified advertisers.
These agency companies also have a large number of similar accounts, ready to respond to the risk of being seized.
The sales manager of 360 advertising agency Jingge Network Technology Co., Ltd. said: "The title is often blocked, and it may be reported by others after a period of time. If you can’t post it, you can change another account, because we will open a lot, such as Say you put a few hundred accounts there for future use."
These agencies all stated that they can provide customers with one-stop service from advertising qualifications to content, web design, and account maintenance.
The sales manager of UC advertising agency Yisheng Culture Media Co., Ltd. said: "We can help you build this webpage, we can help you build it, and you just need to provide a WeChat account."
The sales manager of 360 advertising agency Shanxi Jinshangxun Network Technology Co., Ltd. said: "Including how to promote, what words to use, budget, promotion time, and promotion location, we have one set and the whole."
The reporter only provided a WeChat account and product type. The agency quickly produced a self-report advertisement about weight loss and blood sugar reduction, and an expert Q&A advertisement that asked doctors quickly.
Experts are fictitious, and the curative effect is amazing. The comments are written in advance, and even the number of likes can be set arbitrarily according to needs.
The sales manager of 360 advertising agency Shanxi Jinshangxun Network Technology Co., Ltd. said: "These are all fake. How can I find so many people to comment? When the page comes, you can just do it with the code."
You can go to the website after paying the money. The reporter searched on UC browser and 360 search and found the two false advertisements produced by the agency.
In addition to keyword search, these agencies also recommended another accurate advertising method to reporters-information flow promotion.
It is not necessary for users to actively search, and by analyzing users' online behavior habits, such advertisements can be pushed to users.
The sales manager of UC advertising agency Yisheng Culture Media Co., Ltd. said: "According to some of your previous search behaviors, historical operations, and some data in our backstage, it will collect the data before placing corresponding advertisements."
The sales manager of 360 advertising agency Qisou Network Technology Co., Ltd. said: "Others may have searched on our browser. But he did not do anything at the time. Next time he turns on the computer, he will directly push this advertisement to him. ."
Sure enough, there is no need to actively search. The reporter saw the fake weight loss advertisement on the homepage of UC browser and 360 browser.
In 2016, some private hospitals borrowed the names of well-known public hospitals for advertising and promotion, which made netizens hate it.
Search results are related to the amount of money paid, but they are far from what netizens really want. The search engine advertising bidding ranking mechanism has been pushed to the forefront, and various search engines have successively expressed their rectification.
However, after five years, the reporter found that in the UC browser and 360 search, it is still possible to bid for ranking in the name of public hospitals.
The sales manager of 360 advertising agency Chengdu Longqing Network Technology Co., Ltd. said: "The full names of these well-known hospitals are generally not mentioned, but only the abbreviations."
It turns out that on search engines, the full names of public hospitals have corresponding protection mechanisms.
However, the abbreviations of these hospitals can be used as keywords by other hospitals for advertising.
Sure enough, the reporter searched the Second People's Hospital of Chengdu through 360 in Chengdu, and the results were all advertisements from other hospitals.
In Taiyuan, I searched the First Hospital of Shanxi Medical University via the UC browser and found that the top three were also advertisements from other hospitals.
In addition to using abbreviations, agency companies can do their best to help other hospitals place advertisements under the name of public hospitals.
Putting a space in the full name of a public hospital can also be used as a keyword for other hospitals to advertise.
The sales manager of UC advertising agency Yisheng Culture Media Co., Ltd. said: "In fact, we can mention the kind of margin. Or you can mention it like this. The Ninth Institute can make the middle space and let it match.
According to this method, the reporter searched again on the UC browser.
Search for the Huashan Hospital affiliated to Fudan University. The first few items are related websites including the official website of the hospital.
But when I hit the blanks in Huashan and the hospital and continued to search, the results were quite different. The first few places were all advertisements from other hospitals.
Search for Zhongshan (blank) Hospital Affiliated to Fudan University, Renji Hospital Affiliated to Shanghai Jiaotong University School of Medicine (blank space), Xinhua Hospital Affiliated to Shanghai Jiaotong University School of Medicine (blank space), add a space in these well-known hospitals, the first few of the search results It is an advertisement of other hospitals.