"Unexpectedly, I would spend money for "Hometown Love"!" "Wish Liu Neng." "Ask for Xie Guangkun to show me the orchard."...

　　Unexpectedly, the TV series "Country Love", which ushered in the 13th season, had a blind box.

On March 5th, the "Hometown Love" series of blind boxes opened for pre-sale. Except for the four characters of Xie Guangkun, Zhao Si, Xie Dajiao, and Song Xiaofeng, the hidden model turned out to be Liu Neng.

　　And on the evening of March 12, the costume drama "Shanhe Ling", which is currently being broadcast on Youku, also had an official cultural creation. The limited edition "cotton dolls" by Wen Kexing and Zhou Zishu in the drama are very popular.

Although soil,

But very popular with young people

　　The Northeast comedy "Country Love" has reached its 13th season so far.

The first part of "Hometown Love" was first broadcast on CCTV on September 30, 2006, and it has scored 7.7 on Douban so far.

The reporter noticed that since the 13 seasons of the broadcast, although "Country Love" has been changing its leading roles and its reputation has been declining, its attention has been getting higher and higher. Many people have even forgotten the names of the actors, but they have kept them in mind. Live the role in the play.

　　Although "Hometown Love" shows the story of the northeastern countryside, it may be a little rustic, but it is very popular among young people.

According to Tencent's video playback index, the 18-29 age group of "Hometown Love 8" accounted for 73% of the audience.

　　In 2019, Youku won the exclusive network broadcasting rights for the "Hometown Ai" series. According to its report on the new users of "Hometown Ai 12", compared with the previous season, the proportion of female viewers of "Hometown Ai 12" increased significantly, and female barrage The number of users has also increased by 86%.

And the latest broadcast of "Hometown Love 13", the proportion of post-90s viewers also occupies the first place.

　　Young and feminine, the current mainstream user group of the "Hometown Love" series is the main driving force for the rapid development of the "blind box economy".

　　The price of the blind box of the "Hometown Love" series is the same as that of the ordinary blind box. A single character is 59 yuan, and the end box is 4 pieces (the whole set is not repeated) 236 yuan.

Less than 6 hours after the launch on March 5, the first batch of more than 10,000 blind boxes were sold out.

Up to now, the sales volume of the second batch of blind boxes has reached 12,000.

　　On the evening of March 12, the costume drama "Shanhe Ling", which is currently being broadcast on Youku, also had an official cultural creation. In the drama, Wen Kexing and Zhou Zishu's limited "cotton dolls" were launched on the line of 1,000, a doll of 138 yuan, less than 17 seconds It was robbed and emptied.

In addition, the folding fan of the same style in "Shanhe Ling" is priced at 59 yuan, and the sales volume is also 1000+.

As the dark horse in the TV drama market this year, "Shanhe Order" has hardly any publicity.

Film and television, cultural and creative

The drama is deeply rooted in the hearts of the people

　　The "after-sales" model of the drama market is obviously more than just blind boxes.

　　In the summer of 2019, "Chen Qing Ling" became an instant hit, and the "after-sales" model of the drama market opened a new chapter: 30 yuan to unlock the finale in advance, live pay to watch the "Chen Qing Ling" concert, sell Wei Wuxian and other dramas Character costumes... The IP derivation and after-sales of "Chen Qing Ling" can be said to maximize the fan economy in the drama market.

On October 12 of that year, the "Chen Qing Ling" concert tickets were officially on sale. The tickets were sold out within 5 seconds, and the number of people who grabbed tickets online was as high as 2.08 million. This also caused the concert tickets to be speculated as high as 150,000 yuan. Zhang.

In addition, the sales revenue of "Chen Qing Ling" film and television OST has exceeded 20 million yuan on all major platforms, and the sales volume has exceeded 1 million, becoming the highest-selling OST in history.

　　Industry insiders told reporters that the success of film and television IP cultural and creative products depends on whether the film and television works are deeply rooted in the hearts of the people.

A good series "after-sales" can not only get higher profits, but also make the original series more attention.

The success of the derivative project of "Chen Qing Ling" has benefited from the market response of the drama.

Its production team is extremely sensitive and grasps the needs of users. For example, the innovative concert held that year satisfies fans’ demands for a sense of ceremony. At 30 yuan per person for online viewing, the number of people who watched the live broadcast exceeded 320. Million, its revenue is nearly 100 million yuan.

　　When more and more spectators born after 95 and 00 are on the forefront of consumption, adapting to new channels and new ways of playing is the key to winning young people and making film and television cultural and creative success.

　　Chengdu Commercial Daily-Red Star News reporter Qiu Junfeng