Our reporter Xu Jie, trainee reporter Li Haoyue

　　For the fast-heating beauty instrument market, heating is a good thing, but the product itself needs more “temperature control”.

　　The more explosive the product, the less likely it will be for consumers to “explode”, such as the popular beauty instrument brand TriPollar, which was sold by Li Jiaqi for 500 million yuan.

In February of this year, TriPollar started with a home radio frequency beauty instrument called Stop Eye. Within a week, two domestic authoritative testing agencies detected that the temperature control was not up to standard, which could easily cause local burns.

On February 21, TriPollar officially denied that Stop Eye is at risk.

　　Recently, Sina Weibo netizen "Yundanfengqing's Cabin" released a video of Stop Eye teardown, which directly pointed out that the product does not have a "temperature sensor".

Lian Di, an electrical engineer at Hengcheng Technology Company, told a reporter from the Securities Daily: “A home RF beauty instrument without a temperature sensor is like a car without brakes. It is very unsafe. Users can adjust their usage only by their own body feeling. The result is often burns."

Popularity King

Security storm

　　In the "Double 11" last year, TriPollar beauty instrument became the brand with the pre-sale GMV of more than 100 million yuan in Li Jiaqi's live broadcast room, and won the TOP1 trading index of the day of "Double 11" in the category of beauty equipment.

　　Controversy came along with the popularity.

In 2020, TriPollar was accused of “false advertising” for promoting that it had “FDA certification”. Afterwards, it officially apologized and deleted the word “FDA certification” on the relevant product page.

In February of this year, Weikai Testing Technology Co., Ltd. and the China Academy of Inspection and Quarantine Sciences conducted a number of evaluation experiments on beauty instruments, and found that the temperature rise of the working surface of TriPollar Stop Eye exceeded the standard limit, and the temperature reached 74.1℃ and 63.7 respectively. ℃.

Some doctors pointed out that if the temperature exceeds 43°C, it is easy to cause local burns on the skin.

　　However, Tripollar Chupu does not approve the test results, and believes that the relevant standard (referring to "GB/T36419-2018 Household and Similar Skin Beauty Appliances") on which the test is based is a recommended standard, not a national mandatory safety standard.

　　Tao Lei (a pseudonym), an expert from the Institute of Electronics of the Chinese Academy of Sciences, told a reporter from the Securities Daily: "It is clearly mentioned in the mandatory standard "GB4706.1-2005 "General Requirements for the Safety of Household and Similar Electrical Appliances", "Even in normal use. When possible negligence occurs, it will not cause danger to personnel and the surrounding environment.' That is, if the instrument is not used in accordance with the correct method of use, it can be'ineffective' or'not working', but it must not cause harm to the human body. hurt."

　　Regarding netizens' exposure that there is no temperature sensor in the Stop Eye beauty instrument, Tao Lei told reporters that it is not ruled out that some brands have not placed it in order to control costs and reduce the difficulty of research and development.

"The temperature sensor is the key technology for controlling the temperature of the home radio frequency beauty instrument. It can control the output of radio frequency energy by detecting the temperature of the skin layer, or linking with the motion sensor, and detecting whether the device is in motion, so as to avoid the skin layer from being burned. It is understood that the cheapest radio frequency beauty instrument with temperature sensor on the market is more than 2,000 yuan."

　　A consumer told reporters that she had seen Stop Eye from Li Jiaqi’s live broadcast room at 1422 yuan.

The reporter found on March 12 that the official flagship store Stop Eye was priced at 1982 yuan, and the post-voucher price was 1,712 yuan.

As early as 5 months ago, the comment section on Taobao had comments on temperature perception such as "too hot to use" and "too hot to death".

Former agent

Why are you eager to "break up"?

　　Public information shows that the TriPollar brand belongs to the Israeli company Pollogen.

The current Chinese agent is Nanjing Jaguar E-Commerce Co., Ltd. (hereinafter referred to as Nanjing Jaguar), and Tmall’s "TriPollar flagship store" is operated by this company.

　　However, the Tianyan Check App shows that the affiliated company of the TriPollar brand is "Shanghai Fenbo E-Commerce Co., Ltd." (hereinafter referred to as: Fenbo).

The reporter dialed the company's phone, and the customer service told the "Securities Daily" reporter that TriPollar had been represented by Fenbo for several years before, but the company ended its cooperation with the Israeli company on December 1, 2020.

　　Wang Rong (pseudonym), a veteran in the medical beauty industry, revealed to a reporter from the Securities Daily that the cooperation between Fenbo and Israeli companies originally ended at the end of 2021, but Fenbo terminated the cooperation one year in advance.

　　Regarding the early termination?

The reporter called the official Fenbo, and the staff on the opposite side said that "the details are not clear."

　　It is worth mentioning that after Fenbo issued a statement on the suspension of cooperation, an online article on December 9th last year, "Fenbo and Tripollar broke up in the future market price and technology, which is the core competitiveness?

The article mentioned that Pollogen’s new product R&D investment is small and slow. It abandons the high-end market for data and shifts to the low-end market through price cuts. It also mentioned that “Fenbo attaches importance to innovation and the high-end market”.

　　The reporter found that Nanjing Jaguar responded to the "false propaganda" incident that occurred in TriPollar last December to the current security storm.

When Nanjing Jaguar responded to the risk of product burns, it said that it would send Stop Eye for inspection again. The appraisal results showed that all items were qualified, but the company did not produce a report in the statement.

　　A reporter from "Securities Daily" dialed the official phone number of Nanjing Jaguar. The front desk staff said that they did not understand the incident and could not transfer it to the relevant person in charge.

When the reporter asked the flagship store customer service why the test report was not released, the customer service repeatedly stated that the information had been sent to Tmall, but the customer service still did not show the report to the reporter.

Beauty instrument market supervision

It needs to be strengthened

　　The "gold-absorbing" ability of beauty instruments in the Chinese market cannot be underestimated.

According to Tmall data, as of the end of November 2020, the cumulative transaction volume of household beauty products exceeded 5 billion yuan, of which the monthly transaction volume reached 1.5 billion yuan in November last year, an increase of 71.3% year-on-year.

　　Wang Rong told the "Securities Daily" reporter that overseas brands such as TriPollar, Zeus, and YA-MAN accounted for 70% of the market.

"The principle of home radio frequency beauty equipment is similar to that of Remag. High-end beauty equipment also covers a lot of medical equipment technology. Just as domestic high-end medical equipment is mainly occupied by overseas brands, high-end beauty equipment is the same."

　　Faced with the rapid heating up of the beauty instrument market, capital investment has also accelerated.

　　In 2020, the beauty instrument brand Orey plans to launch a Pre-A round of financing of 20 million yuan.

In the same year, the company behind the beauty equipment brand Nebulyft, Rebecca, completed a round of tens of millions of yuan in financing, including Qifu Capital, Huagai Capital, and Kaixuan Venture Capital.

　　Xiaomi Group has also shown interest in beauty devices. In early 2021, Kesimei, a smart beauty device, has completed strategic financing. The investor is Xiaomi Group, and Kesimei's valuation reached 500 million yuan.

　　In response to the current chaos in the beauty equipment market, Zhang Yang, the founder of Rebecca, believes that a key reason is that there is currently no domestic regulatory mechanism for home beauty equipment.

　　Wang Rong said: “The beauty instrument has only been in China for 7 years, and its development is still relatively early. Although the country has standards, the current standards for its material and efficacy are not perfect. The current status of beauty instruments is similar to that of skin care products in China. The development path is similar. With the strengthening of supervision in the future, the home beauty instrument market will further develop in a healthy and orderly manner."