<Anchor> In the



2030 millennials these days, grandmother's sensibility is emerging.

It's so popular that the word'grandmother', a combination of grandmother and millennials, appears.

They enjoy food made with traditional ingredients such as black sesame seeds and injeolmi, and grandparents are attracting attention as a new trend so that fashion with floral patterns and colorful colors is popular.



This is Han Ji-yeon.



<Reporter> In the



alleyway of Munrae-dong, Seoul, inside the store with the signboard of'Café', old-fashioned sensibility can be seen.



This coffee shop first opened in 1972, and for 50 years, the floor, wallpaper, and even this sofa have been kept intact, so this has become an attractive element for young people.



[Park Mak-rye / President of ○○ coffee shop: Many people in their 20s and 30s come in.

Time machine.

(Young kids) just come to the taste.

It comes to this taste.] It



's a menu that focuses on traditional tea, such as'Ssanghwa Tea' with a yolk dongdong, and young people find it.



[Park Mak-rye/President of ○○ coffee shop: It was the first time I saw it.

It's so amazing.

When it cools down, it's'Hororo Rok' while supporting eggs with a spoon.] So-called'grande



sensibility' foods containing traditional ingredients such as mugwort, soybeans, black sesame, and

Injeolmi

are known to millennials.



[Jang Hee-won (25 years old): I like black sesame tarts and black sesame lattes...

The savory taste is good and the pursuit of healthy taste.



[Kim Joo-yeon (31 years old): Because I eat what I thought was strange and Western food together with Korean food...

.]



Aiming at such grandparents, the food industry such as the confectionery industry and franchise cafes are rushing to release'Grandma's taste' products.



[Hong Chang-Hyun / Franchise Cafe Staff: Customers in their twenties these days prefer a little'smooth' (smooth) taste a lot.

We plan to release one of the traditional materials (we have a plan to release it.)] With a



long and wide skirt, floral cardigan, and colorful colors, the taste of'Grandma' is also expressed in the'Granny look' fashion.



[Kim Tae-jin/Clothing store manager: This detail and a little cute design even though it is awkward.

In fact,'Granny Look' is a cute style.]



[Geum-joo Golden/Professor of Chung-Ang University Business Administration: As the retro trend became popular in the era of economic recession and coronavirus, 2030 is accepting such a product as a hip and new one. .] As the



retro trend meets the millennials and is interpreted anew, it is gaining attention as a newtro.



(Video coverage: Kim Hyun-sang, video editing: Park Ji-in, VJ: Jung Min-gu, Park Hyun-woo)