How does tourism break through in the post-epidemic era?
Representative interview
Since the epidemic, the tourism industry has gone through a process of "surviving" to "surviving", but it is still facing severe survival dilemmas.
In the context of the normalization of the epidemic, how should localities develop tourism?
What problems do you face in the process of development?
A reporter from Beijing Youth Daily interviewed 4 NPC deputies.
dialogue
Liu Ge'an, deputy to the National People's Congress and mayor of Zhangjiajie
Efforts to build Zhangjiajie into a national tourism network celebrity highland
Liu Ge'an, deputy secretary of the Zhangjiajie Municipal Party Committee and mayor of the National People's Congress, accepted an exclusive interview with reporters from Beijing Youth Daily to decode the road map behind the Internet celebrity economy.
He believes that the development of the Internet celebrity economy is conducive to further improving regional visibility and regional economic consumption. He hopes that through the development of the Internet celebrity economy, he strives to build Zhangjiajie into a highland for China's travel celebrities, the best travel celebrity check-in location and the Internet celebrity economy Gathering place.
Internet celebrity economy
Conducive to improving regional visibility and consumption levels
Beiqing Daily: Last year you presided over a special meeting of the Municipal People's Government to conduct research and deployment on Zhangjiajie's work related to building an Internet celebrity economy.
The specifications are very high. Why does Zhangjiajie attach so much importance to the Internet celebrity economy? How is this consensus formed?
Liu Ge'an: As an important industry, the Internet celebrity economy is developing rapidly across the country and even the world.
The development of the Internet celebrity economy is conducive to further improving regional visibility and regional economic consumption levels, driving the sales of regional specialty commodities and products, promoting product transformation and upgrading, and vigorous development. It plays an important role in promoting the future economic development of the region and is a new aspect of regional economic development. Engine and important growth point.
As a well-known tourist destination at home and abroad, Zhangjiajie not only owns out-of-print tourism resources and new forms of tourism integration and development such as research, health care, exhibitions, and homestays in the world, but also has special agricultural brands such as Zhangjiajie berry tea, selenium cili, and sangzhi white tea. The "Gift of Zhangjiajie" is a very national and regional symbol.
Leveraging on the economic advantages of Internet celebrities, speeding up the construction of the entire network of tourism marketing platforms and youth innovation and entrepreneurship employment platforms is not only to meet the development requirements of the Internet era and to improve the level of intelligence in tourism, but also to promote the common development of the network economy and the real economy to achieve the "Internet celebrity" "The marketing and realization of the "model" has created a new path of Internet celebrity economic development that integrates live broadcast + e-commerce + tourism + characteristic agriculture + commercial circulation and other industries and industries, and promotes the high-quality economic and social development of Zhangjiajie.
Beiqing Daily: What kind of influence do you hope to bring to the local economic development through the Internet celebrity economy?
Liu Ge'an: To be more specific, it is through the development of Internet celebrity economy to strive to build Zhangjiajie into a highland for China's tourism celebrities, the best travel celebrity check-in place and a gathering place for the celebrity economy.
Including the use of "Internet celebrity live broadcasts" to innovate tourism marketing models, live e-commerce activities to stimulate economic consumption, use new media e-commerce to broaden the sales channels of agricultural products, continue to promote the "one county, one product" online marketing brand, and promote traditional enterprises (e-commerce) Live broadcast e-commerce transformation and upgrading.
Development trend
Internet celebrity economy promotes the gradual recovery of the tourism market
Beiqing Daily: After a period of promotion, what is the development trend of the Internet celebrity economy in Zhangjiajie?
Liu Ge'an: At present, the Internet celebrity economy in our city has developed rapidly and has a good momentum.
Hundreds of professional Internet celebrity live broadcast rooms have been built, and new media e-commerce (live broadcast, short video, etc.) models have been used to develop online stores, micro stores, and live broadcasts to bring goods into the fields. The live broadcast scenes are more vivid and diverse, and a number of pillars are gradually formed Sex e-commerce enterprise.
Specifically, the sales channels of agricultural products have been broadened, and the new model of "live-streaming e-commerce + carefully selected industrial chains" has developed rapidly.
Internet celebrity live broadcast e-commerce talents are growing rapidly, relying on Yiwu International City's third-party license agencies (Taobao official, Douyin official, etc.), expert database and other resources to carry out training and incubation anchors, accumulatively incubating more than 5,300 people, making live streaming become every company Standard.
In addition, the "One County One Product" online sales brand has gradually grown.
Beijing Youth Daily: What impact has it had on local tourism?
Liu Ge'an: The rapid growth of the Internet celebrity economy has also had a positive impact on the development of Zhangjiajie's tourism industry and promoted tourism recovery.
The first is to innovate the tourism marketing model.
By organizing activities such as "Online Games Zhangjiajie" and Internet celebrity live tourism festivals, and making full use of the media matrix such as news and videos to expand Zhangjiajie's publicity, the tourism marketing model of all-media promotion and full-chain marketing has been formed, successfully driving the in-depth development of the tourism market.
At the same time, Zhangjiajie's attention has been raised and the tourism market has gradually recovered.
Since June last year, the number of tourist arrivals has resumed to climb month by month, returning to about 70% of the previous year at the end of the year. In 2020, the per capita consumption of domestic tourists in the city will be 1109.6 yuan/day, an increase of 3.4% year-on-year.
Tourism recovery
Zhangjiajie recovers fastest among mountain scenic spots in the country
Beiqing Daily: With the gradual control of the epidemic, what measures have been taken to restore the tourism economy?
What is the current level of recovery?
Liu Ge'an: On the premise of conscientiously preventing and controlling the epidemic, we have taken the initiative to take strong and effective measures to accelerate the recovery of tourism.
In terms of policies, we have made a good combination and issued the "Zhangjiajie City's "310" Action Plan to Promote the Comprehensive Recovery of the Tourism Market", including the establishment of special tourism support funds, increased financing policy support and other "ten policies" to support the relief of tourism enterprises.
Through a series of efforts, in 2020, it will receive 49,492,100 tourists and realize total tourism income of 56.895 billion yuan, recovering to 73.6% and 68.5% of the previous year respectively. It is the region with the fastest progress in the restoration of tourism in mountainous scenic spots in the country.
Beijing Youth Daily: Zhangjiajie City’s goal this year is to increase the regional GDP by more than 8%, the number of tourist arrivals by more than 30%, and the total tourism revenue by more than 34%.
These goals are set relatively high, is there any pressure to achieve them?
Liu Ge'an: These goals are set by comprehensive consideration of the general trend of domestic and foreign development in the future and the realistic basis, situation and development trend of Zhangjiajie’s economic and social development. They not only fully benchmarked the decision-making and deployment of the central and provincial party committees, but also compared with Zhangjiajie’s actual situation. There is certain pressure to achieve the goal. However, Zhangjiajie’s tourism popularity has not changed, the momentum of investment popularity has not changed, the trend of industrial agglomeration has not changed, out-of-print resources, good ecology, sunrise industry, strong flow of people, and high The international reputation and clear development path have laid a good foundation for future development.
In addition, the regional economic growth rate was relatively low last year, and it is possible to achieve higher growth this year and for a period of time from now on. Therefore, these goals are fully achievable through hard work. We are full of confidence in this and will work hard for it.
Text / reporter Li Zewei photography / Liao Jie
Zheng Yi, deputy to the National People's Congress and Secretary of the Xishuangbanna Prefecture Committee of Yunnan Province
Employ an authoritative organization to analyze and judge seasonal air pollution
This year's government work report mentioned that it is necessary to develop consumption of services such as health, culture, tourism, and sports.
But in the context of the normalization of the epidemic, how should the tourism industry be developed in various places?
What problems do you face in the process of developing tourism?
With this question in mind, a reporter from the Beijing Youth Daily interviewed Zheng Yi, a representative of the National People's Congress and secretary of the Xishuangbanna Prefecture Committee of Yunnan Province.
Talk about suggestions
"Give state border defense infrastructure construction financial support"
Beijing Youth Daily: What suggestions did you bring this year?
Zheng Yi: This year, three NPC deputies from Xishuangbanna Dai Autonomous Prefecture brought suggestions in five areas.
Including suggestions on the adjustment of Xishuangbanna Prefecture into the border railway planning of Yunnan Province; suggestions on accelerating the construction of Ganlanba Navigation and Power Hub Project; suggestions on giving support and concern to the construction of border defense infrastructure in Xishuangbanna Prefecture; suggestions on increasing the development of natural rubber industry Suggestions on the degree of support and suggestions on giving priority to support county policies for villages in border areas to enjoy rural revitalization.
Beiqing Daily: What is the current situation of the border defense infrastructure construction funds in Xishuangbanna Prefecture?
Zheng Yi: The border of Xishuangbanna Prefecture is 966.3 kilometers long, accounting for 24% of the total length of the province's borders. It has 5 national first-class open ports and is at the forefront of opening up, maintaining border stability, and preventing and controlling epidemics.
All along, Xishuangbanna has invested a total of 687 million yuan to strengthen the construction of border defense infrastructure, focusing on improving the efficiency of the "three defenses" of physical defense, technical defense, and civil defense. The prevention and control of the border epidemic has achieved significant phased results, and the effectiveness of combating cross-border crimes. Obviously, border control has reached the best period in history.
However, it is still facing the difficulties of weak physical defense, insufficient technical defense, and fatigue of civil defense.
Request the national level to continue to increase funding support to provide a guarantee for the steady advancement of border defense infrastructure construction in Xishuangbanna Prefecture.
Talk about tourism
"Next year, the average annual growth rate of pickups across the state will be 10%"
Beiqing Daily: We noticed that when you assumed the position of secretary of the Xishuangbanna prefectural party committee in January this year, you mentioned that “the provincial party committee has put forward a request for Xishuangbanna to build a beautiful Yunnan demonstration and a world-famous tourist city, and has placed great expectations on the future of Xishuangbanna ".
What measures will Xishuangbanna take to build a world-famous tourist city?
Zheng Yi: In 2018, we will adjust the strategic positioning of tourism development from "International Ecotourism State" to "World Famous Tourism City".
Focusing on the short-term, medium-term and long-term development goals, various development indicators for promoting the construction of Xishuangbanna as a world tourist city have been proposed.
Immediate goal: By 2022, the state's reception of domestic and foreign tourists will increase by more than 10% annually.
The total tourism revenue has increased by more than 12% annually, and the added value of tourism accounts for more than 15% of the state’s GDP.
Mid-term goal: By 2028, focus on optimizing the structure of tourists, maintaining an average annual growth rate of more than 12%, the total number of tourist receptions in the state will exceed 100 million, and the total tourism revenue will exceed 200 billion yuan.
Long-term goal: By 2035, the tourist structure will be optimized towards internationalization, the average annual growth rate will be maintained at more than 10%, and the total number of tourists in the prefecture will exceed 220 million.
The comprehensive tourism revenue reached 400 billion yuan.
Beijing Youth Daily: How to achieve the above goals?
Zheng Yi: Xishuangbanna will make key breakthroughs in four areas: ethnic minority culture, tourism product formats, border tourism development, and urban tourism services.
Taking global tourism, eco-tourism, rural tourism, and smart tourism as the starting point, innovating product development and upgrading development concepts, supporting traditional tourism innovation platforms, building a national-level comprehensive tourism reform pilot zone (demonstration zone), and optimizing the tourism market supply structure , To comprehensively promote the upgrading and upgrading of traditional tourism products in Xishuangbanna, and strive to become the vanguard of the comprehensive tourism reform pilot zone in Yunnan Province.
Supported by the border tourism development platform, build a national-level border tourism pilot zone, strengthen the exchanges and linkages between the six countries, carry out all-round cooperation in cross-border tourism, border trade, and trade logistics, and enhance and strengthen Xishuangbanna's tourism function status in the Lancang-Mekong sub-region And centrality.
Talk about pollution prevention
"Make every effort to create a natural oxygen bar-style life destination"
Beiqing Daily: Xishuangbanna is known as "the only oasis on the Tropic of Cancer", but the air quality in Xishuangbanna has dropped significantly in recent years.
What new measures will Xishuangbanna take in the treatment of air pollution this year?
Zheng Yi: Since the beginning of this year, we have taken extraordinary determination, extraordinary measures, and extraordinary efforts to control pollution, purify the air, and optimize the environment.
For the 18 real estate projects found in the special inspection since the beginning of the year that the dust control did not meet the standards, they were ordered to stop work for rectification and make public notifications, and impose upper limits on penalties based on the circumstances, forming a strong publicity effect.
At the same time, all vehicles entering the main urban area will be flushed before entering the city.
Straw burning in the state is strictly prohibited.
Establish an air pollution prevention and joint prevention and control mechanism with Laos, send an official letter to the three northern provinces of Laos to carry out border air pollution control in our prefecture, and conduct regular meetings on border air pollution control, forest protection and fire prevention, especially straw burning control, and notify the environmental air quality, Meteorological forecasts, forest protection and fire prevention, etc., promote consensus and form synergy.
Beijing Youth Daily: How effective is the governance?
Zheng Yi: Up to now, 10 "scattered and polluted" enterprises have been shut down in the prefecture, and 1 has been upgraded; 5 taxis have been installed with portable particulate matter monitoring equipment on board vehicles, and mobile real-time online monitoring of air quality in Jinghong City has been carried out.
Since January this year, the three counties and cities have maintained a 100% good rate of urban ambient air quality, and there has been no light or more polluted weather.
Beiqing Daily: Next, what are your plans for pollution prevention?
Zheng Yi: We will further improve our position, compact responsibilities, accurately implement comprehensive monitoring, strictly enforce strict management in accordance with laws and regulations, resolutely win the battle against air pollution in winter and spring, and strive to create a natural oxygen bar-style healthy living destination.
On the one hand, we hired domestic authoritative organizations to analyze and judge Xishuangbanna's seasonal air pollution problems, and formulate scientific and maneuverable countermeasures in a timely manner; actively establish and improve air pollution prevention and joint prevention and control mechanisms with Laos, meet regularly, share information, and effectively strengthen joint prevention The effectiveness of joint control.
On the other hand, we will continue to implement practical, new, and hard-working measures in the management of vehicles entering the city, construction sites, industrial and mining enterprises, catering industry, motor vehicles, waste straw burning and environmental sanitation, and resolutely rectify air pollution problems in the state.
Further strict supervision, strict supervision, strict law enforcement, detailed responsibilities, strengthen implementation, strict assessment, serious handling, and strive to create a work atmosphere of strict measures, disciplined, and effective atmospheric environmental quality improvement.
Text/Reporter Meng Yaxu
View
National People's Congress Representative Huang Xihua
Linking to life needs, turning tourism into life
Huang Xihua, a representative of the National People's Congress and general manager of Guangdong Tourism Holding Group Co., Ltd., said in an interview with reporters from Beijing Youth Daily that since the epidemic, the tourism industry has been facing a severe survival dilemma from "surviving" to "surviving".
In this regard, she suggested that we should help cultural and tourism companies to rescue them and encourage the transformation, transformation and upgrading of the tourism industry.
As for how to transform, Huang Xihua proposed to "turn tourism into life", that is, to link tourism that was not just needed in the past to life needs, solve the pain points in life, and increase the added value of tourism.
Huang Xihua told the Beijing Youth Daily that according to the data of the Ministry of Culture and Tourism, in the fourth quarter of 2020, the national travel agencies and domestic tourism organizations were 62.665 million per person-day, a decrease of 56.26% from the same period last year.
In January 2021, the overall operating income of the travel agency industry only recovered about 20%-30% compared with the same period in 2019. The average net profit rate was about -63%, and the loss was still very serious.
On the whole, the current travel agency industry is still in a difficult state of recovery, and the recovery process is obviously lagging behind other industries.
For supporting travel agencies to resume work and production, Huang Xihua has five suggestions.
First, extend the social security fee reduction policy.
Taking into account the actual difficulties of the enterprise and the burden of social security, it is recommended to implement the postponement policy for the reduction and exemption of various social insurance premiums in the travel agency industry until the time when the travel agency business fully resumes.
Second, provide tax subsidies.
At present, travel agencies are still struggling to reach production and operating at a loss. It is recommended that travel agencies be exempted from VAT in 2021 and 2022 to reduce the operational burden of enterprises.
Third, introduce the policy of stabilizing jobs.
It is recommended that travel agencies that organize their employees to resume work and production in an orderly manner introduce relevant job stabilization policies.
Fourth, introduce financing policies.
Solve the problem of corporate capital turnover and inter-enterprise debt.
Fifth, deepen the reform of the quality guarantee deposit system for travel agencies.
In addition, Huang Xihua also believes that vigorously developing the rural tourism industry is one of the most effective ways to promote high-quality rural development.
At the same time, improve the public service infrastructure of rural tourism.
In the future, when party and government cadres are suspended, the focus will be on promoting cadres of cultural tourism enterprises to suspend their posts in rural areas.
Text/Reporter Gao Yuyang
Liao Hongyu, deputy to the National People's Congress
Build Hainan into an international aviation hub
Liao Hongyu, deputy to the National People’s Congress, member of the Party Committee of HNA Group, and Secretary of the Party Committee and Chairman of HNA Innovation Co., Ltd., suggested speeding up the Hainan Free Trade Port’s offshore finance and bulk commodity over-the-counter derivatives clearing and settlement related legislation and other work, and making Hainan an international airline hub.
Liao Hongyu told reporters from Beijing Youth Daily that Hainan has given it the characteristics of an aviation hub since the creation of a free trade port.
At present, whether it is cargo or passenger, the main means of transportation to and from the island is air transportation.
At the same time, as a highland of reform and opening up, after Hainan became a free trade port, in addition to connecting with the large markets of Guangdong, Hong Kong, Macao and the mainland, it also faces Southeast Asia and the world.
Therefore, the hardware construction and software upgrade of air transportation are both important parts of enhancing the construction of Hainan Free Trade Port.
In the future, the Hainan Free Trade Port will be closed for operations on the island. We must pay attention to the facilitation of investment and trade, and the main mode of transportation must be convenient.
It must be planned in advance, so I proposed to build it into an international aviation hub.
Liao Hongyu also said that there will be a rebound of the epidemic in some areas before 2021, but the epidemic will soon be brought under control.
Therefore, in the latter part of the Spring Festival, the recovery of air transportation is still possible.
Airlines and airports continue to provide safety and services in a limited market environment, while at the same time doing smart upgrades, practicing internal skills, and more refined to improve service quality, so as to prepare for the next economic recovery in advance.
For the future, Liao Hongyu is confident.
As a native aviation group in Hainan, HNA relies on the Hainan Free Trade Port and has unique advantages.
Liao Hongyu introduced that HNA will set up the HNA Golden Deer Headquarters in Hainan to coordinate the coordination and operation of the business jet industry.
Text/Reporter Zhang Xi, Coordinator of this edition/Xu Feng