China News Service, Chongqing, March 8 (Reporter Liu Xianglin) The Shell Research Institute released the "Investigation Report on Women's Living Status (2021)" (hereinafter referred to as the "Report") on the 8th, showing that in recent years, the proportion of female real estate purchases has increased significantly .
In 2020, the proportion of female home buyers in 15 new first-tier cities nationwide will account for 48.04%, which is 1 percentage point higher than that of first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen.
In recent years, with the rise of "her economy", "her demand" has strengthened. Whether single young women or married mistresses, women have more initiative when buying houses.
The most direct manifestation is that the proportion of female real estate purchases has shown an obvious upward trend in recent years.
The "Report" shows that the proportion of women buying houses in 30 key cities across the country has increased from 45.60% in 2017 to 47.54% in 2020, which has increased year by year and has been rising all the way.
The "Report" pointed out that women under the age of 24 and between 25 and 29 have become the main contributors to the incremental real estate market.
The Shell Research Institute survey found that in 2020, the proportion of female buyers under the age of 24 and 25 to 29 were 45.21% and 48.99%, an increase of 6.58 percentage points and 6.22 percentage points respectively from 2017, and the growth rate was significantly higher than that of other ages. Paragraph female.
In addition to new consumer attitudes, what supports "freedom of real estate" depends more on the support of personal wealth.
Women over the age of 50 are more "supplied to buy" and have long been ranked high in the ranking of women's home buyers.
Similarly, women in first-tier cities that face high housing prices are inferior to women in new first-tier cities.
The "Report" shows that in 2020, the proportion of female buyers in 15 new first-tier cities nationwide will be 48.04%, which is 1 percentage point higher than that of first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen.
In Changsha, where housing prices are more stable, women account for 55.81% of house purchases, ranking first among the 30 key cities in the country.
The proportion of women buying houses in Zhengzhou, Langfang, Chongqing, Shenzhen, Jinan and Tianjin exceeds that of men, becoming the main contributors to the local real estate market.
The cities in the Yangtze River Delta, such as Shanghai, Nantong, Hangzhou, and Wuxi, have given men more of the task of buying houses. Women account for less than 45% of house purchases, and Wuxi is even as low as 37.9%.
More extensive and higher-quality participation in economic activities has promoted women's economic capabilities and promoted a higher proportion of women's real estate purchases.
The survey shows that among the women interviewed, 63.02% of women who do not own real estate have a monthly income of less than RMB 6,000, while women who hold real estate have a monthly income of less than RMB 6,000.
While having the initiative, women also have more say in the face of real estate, the core asset of the family.
The "Report" pointed out that more than 60% of female respondents who own real estate said they "played a decisive role" in the process of buying a house.
It is worth mentioning that the higher the female education, the greater the voice.
66.04% of female masters or doctors said that they can play a decisive role in buying a house, far exceeding the proportion of 45.31% of females with a high school degree or below.
Together with the initiative and the right to speak, it is the expansion of market groups that promotes the willingness of consumption to be placed under the magnifying glass, and women's consumption needs are increasingly being valued.
The survey shows that supporting transportation facilities is the number one consideration for women when buying a house. Supermarkets, shopping malls, schools, hospitals, etc. are also valued by women.
For the ideal living space, women pursue the integration of enjoyment and practicality. 70.81% of women want to have a sunny balcony, 58.58% and 56.14% of women want a zero-noise bedroom and a kitchen with complete appliances.
The Shell Research Institute survey results show that among the female groups interviewed, 37.49% of women own their first house through “buying together with a man”, and 31.9% of women need to “rely on parental support” to buy the first house.
With the increasing level of women’s education and increasing income levels, women’s independence in buying houses has become more prominent. Less than 10% of women own real estate by marrying a man, and 16.42% of women claim to buy a house "on their own."
With the development of society, the connotation of gender equality has become richer, and the measurement also extends to family property.
In an era when both personality and economy are moving towards independence, what are women's attitudes towards getting married and buying a house?
The "Report" shows that "both parties jointly contribute funds" has become the mainstream attitude of women, and 58.03% of women agree that both parties complete the down payment together.
The higher the education level of female respondents, the lower the proportion of women who think that "the first payment for the marriage room should be paid by the man".