China News Service, Sanya, March 7 (Reporter Wang Xiaobin) The "March 8th" Women's Day is approaching, and the industry is optimistic about Chinese women's consumption. Many duty-free shops on outlying islands in Sanya release their preferential policies to meet the consumption trend of "her economy" in March. , To jointly create an enjoyable consumption experience with a sense of vacation for consumers.
According to statistics from the Department of Commerce of Hainan Province, during the Spring Festival holiday of the Year of the Ox, the sales of duty-free shops in Hainan Islands exceeded 1.5 billion yuan (RMB, the same below), which doubled that of the 2019 Spring Festival holiday before the epidemic.
Among them, fragrance products, which are mainly female customers, account for the majority, and female consumption in the duty-free sector of outlying islands shows amazing potential.
"March 8th" Women's Day is one of the peak periods of women's consumption.
Sanya Duty Free Shop launched different preferential activities.
Sanya International Duty Free City is currently the largest duty-free shop in Sanya.
In order to welcome the "March 8th" Women's Day, Sanya International Duty Free City launched an exclusive women's feedback activity with the theme of "Golden Years, Luxury Tax Free".
Female customers who spend more than RMB 38,000 on duty-free goods under a single name on that day can participate in the lucky draw for prizes such as 10 grams of gold bars.
Customers here can log in to the online shopping mall to receive an 800 yuan coupon. There are also a variety of "flash sale" products online as low as 35%, and some products enjoy a 20% discount on 3 items.
Two other duty-free shops located in the downtown area of Sanya will extend the time for guest-benefit activities.
From now to March 10, Sanya Hailv Duty Free City, follow the store's public account to directly receive a total of 500 yuan of threshold-free electronic consumer vouchers.
The duty-free city has implemented multiple customer benefits measures during the same period: 20% off for 3 big-name perfumed products, 25% off for single items of designated products, up to 50% off for clothing and bags, 20% off for 3 pieces of imported wine, and up to 10% for high-end watch jewelry Times points and so on.
“It must be both affordable and tasteful.” Liu Jing, general manager of the marketing department of China Service Sanya Duty Free Park, said that China Service Duty Free hopes to help consumers understand the brand culture and product knowledge of duty-free products through rich interactive scenes of multiple formats. It is the impression of "low price", "queuing" and "rush to buy" shopping.