452,000 visitors register 2.65 million hotel nights during January 2021
Hotels: 3 factors behind the rise in the "average stay" of tourists in Dubai
An increase in the average stay of a tourist is a positive indicator that supports revenues and raises spending levels in other sectors.
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Data issued by the Department of Tourism and Commerce Marketing (Dubai Tourism) showed an increase in the average length of stay for tourists in the emirate to 5.3 hotel nights during January 2021.
Hotel facility managers identified three factors behind the increase in the average stay for tourists in Dubai, which are the decision to extend tourist visas for an additional month for free, hotel establishments offering promotions for long-term stays, as well as the "virtual work" program, which was launched in October 2020.
They assured «Emirates Today» that the rise in the average stay of guests is a positive sign of recovery, and that it has a major role in supporting hotel revenues and increasing spending levels in other sectors, such as transportation, shopping, food services, and others.
Average stay
In detail, data issued by the Department of Tourism and Commerce Marketing (Dubai Tourism) showed an increase in the average length of stay for tourists from the emirate to 5.3 hotel nights during last January, compared to 3.6 nights in the same period in 2020, with a significant growth rate of more than 47%.
According to statistics, the number of rooms booked during January 2021 “overnight stays” reached more than 2.65 million hotel nights, recorded by 452,000 visitors only, compared to 3.3 million nights recorded by 1.79 million visitors during January 2020.
Positive sign
The CEO of "Time Hotels Group", Muhammad Awadallah, considered that the increase in the average stay of one guest in hotel establishments operating in Dubai is a positive sign during the current circumstances, pointing out that this increase is due to a set of factors and marketing mechanisms that hotels have followed.
Awadallah explained that the decision to extend tourist visas for an additional month was reflected in this increase, in addition to the hotel establishments offering promotional offers for long-term stays, noting that travel conditions and mechanisms changed during the pandemic period, which was reflected in the length of stay.
He stressed that the hotel sector continues to work on initiatives to stimulate the sector regarding increasing occupancy from domestic tourism as well.
Spending levels
In turn, the general manager of "Al Jaddaf Rotana Hotel", Haitham Omar, said that the decision to extend tourist visas for an additional month for tourists for free, in addition to the offers of "long stay", as well as the "virtual work" program, which was launched during October 2020, all of them. Factors that played a positive role in the increase in the average stay of guests in Dubai.
He added that these indicators are positive signs of recovery during the coming period, pointing out that the hotel sector is adapting to the conditions created by the pandemic, in the framework of overcoming the challenges that have emerged.
Omar referred to the initiatives of the Department of Tourism and Commerce Marketing, and their positive role in the recovery phase.
He stressed that the high average stay of guests has a significant role in the levels of spending for international tourists, which supports sales and revenues for hotel establishments under these circumstances, and other categories of spending, pointing out that the domestic tourism sector also plays a prominent role in supporting performance indicators on Various levels since the beginning of this year.
In addition, the regional director of "Hyatt Hotels Group" in Dubai and the general manager of the Grand Hyatt Hotel, Fathi Khojaly, said that the high average stay of guests in hotel establishments supports revenues, along with various other sectors, such as transportation, shopping, food services and others, pointing out. That said, Dubai has continued to record strong growth rates in "average residency" since the start of the pandemic.
He said, "There are international tourists staying in hotels that follow the group since the last Christmas holidays, especially those coming for recreational tourism," noting that the extension of visas and long-term stays, and the change in travel patterns, are all factors that have been reflected in the high rates of accommodation.
"Indicators of hotel occupancy during last January were strong," he said, noting that some establishments recorded revenues that exceeded or approached pre-pandemic levels.
He pointed out that the precautionary measures taken by the hotel establishments operating in Dubai, in coordination with the Department of Tourism, including deep cleaning and continuous sterilization, and observance of the standards of spacing, contributed to increasing the reassurance of visitors, which prompted them to extend vacations and spend longer holidays in Dubai.
He pointed out that in light of the pandemic, travel requirements have changed dramatically regarding the procedures that must be complied with, which has generally been reflected in an increase in the rate of vacationing for international tourists.
Dubai Tourism: Average accommodation rises to 5.3 hotel nights in January, an increase of 47%.
Haitham Omar:
Fathy Khojaly:
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The default work program
The “Virtual Work Program” was launched in Dubai in October 2020, and it is a program that provides the opportunity for foreign professionals who work remotely, to reside in the emirate, while continuing to carry out their work tasks with the companies to which they belong, whose headquarters are outside the country.
The program, which has a duration of up to one year and is renewable, upon the submission of a new application, provides remote workers and their families the opportunity to reside annually in Dubai.
The Department of Tourism and Commerce Marketing (Dubai Tourism) confirmed that it has witnessed an increase in the number of applications for the program, noting that more than 16,000 people have chosen to benefit from the decision to extend tourist visas for free, which was announced at the end of December 2020.
Azad Aisho À Dubai
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