China News Service, March 3rd. The 2021 National Two Sessions will be held soon. It is reported that Zhang Jindong, deputy to the National People's Congress and chairman of Suning Holding Group, will focus on rural revitalization, circular economy, data sharing, green logistics, and small and micro enterprise development this year.

  As a representative of an entrepreneur who has been deeply involved in the retail industry for many years, Zhang Jindong has always paid attention to the hot spots of people's livelihood and the pain points of the industry.

The same is true for the recommendations of the two sessions this year. Not only did they continue the previous issues of rural revitalization and green logistics, but they also creatively put forward many new measures in content.

Advise on technology empowerment to promote the upgrading of rural retail formats

  At present, my country's fight against poverty has been fully won, and rural revitalization is becoming the focus of attention from all walks of life.

  In his investigation, Zhang Jindong found that due to the traditional business model and the lagging retail supply system, the rural consumer market has long been rampant with fake and shoddy products, high quality and low prices, and uneven service quality.

Insufficient effective supply of high-quality goods and services in the rural market, and the inability of rural residents to meet the demand for a better life, has become a major problem restricting the development of the rural retail market.

  In this regard, Zhang Jindong suggested that quality upgrading and experience upgrading should be the main direction of rural commercial consumption upgrading, and through the digital empowerment of rural small and micro retail enterprises, leading and driving the upgrading of rural consumption quality and fully releasing the potential of rural consumption.

At the same time, the training of rural e-commerce talents should be taken as a systematic project to consolidate the talent foundation for recreating rural physical retail that integrates online and offline development.

Pay attention to the digital economy: Gradually promote the free sharing of public data

  In the past year, all parts of the country have been actively preventing and controlling the new crown pneumonia epidemic. In the process of ensuring the normal operation of society, the rapid and timely exchange, circulation and sharing of epidemic prevention data have played a key role.

This has also made all sectors of the society further realize that the free sharing of public data is a benefiting project that improves social efficiency and benefits people's better lives.

  Zhang Jindong believes that promoting the interconnection and free sharing of public data has multiple benefits.

Not only is it conducive to the efficiency of decision-making in public affairs, but it can also avoid duplication of data construction and avoid information confusion caused by data "fights".

At the same time, this project will also maximize the use of public data, which is of great significance for improving government governance capabilities, optimizing public services for people's livelihood, and promoting efficient economic development.

  He suggested that a national data sharing platform should be established to achieve top-level management and control of national data, clearly define the attributes and rights of data sharing, and realize the right circulation of data. At the same time, it is necessary to strengthen the free sharing of data resources, but to ensure the safety and control of data sharing. .

Develop a circular economy: create a closed loop of the home appliance trade-in industry

  Data show that the domestic home appliance market in the first quarter of 2020 retail sales fell by nearly 40%, the annual retail sales of about 708.3 billion yuan, a year-on-year decrease of 11.1%.

In 2020, the number of mobile phone ownership per 100 households across the country will increase by 0.2%, the ownership of air conditioners will increase by 1.8%, and the ownership of range hoods will increase by 2.6%.

The increase in ownership of these types of commodities was lower than the 1.7%, 5.8%, and 5.2% in 2019 respectively.

  Correspondingly, more than ten years after the last round of home appliances going to the countryside and trade-in, the number of home appliances in my country has exceeded 2.1 billion.

On the one hand, a large number of traditional home appliances have entered the threshold of obsolescence or overdue service, which brings safety and health risks. On the other hand, the home appliance industry urgently needs new momentum for development.

  Zhang Jindong suggested strengthening the popularization of the safe service life of household appliances and actively guiding the exchange of old ones.

Establish a home appliance recycling mechanism, and establish a high-standard closed loop for upstream and downstream industries.

At the same time, it is necessary to increase subsidies to consumers and promote the online and offline integration of the old-for-new model.

Focus on green logistics: building a public recycling and processing mechanism for packaging materials

  Green logistics is not only an objective requirement for economic and social development, but also an inevitable choice for logistics development.

It can not only optimize the overall logistics system, but also minimize the damage to the environment, which is of great significance to environmental protection and sustainable economic development.

  However, Zhang Jindong found in his investigation that the green logistics circulation system established alone cannot achieve inter-industry circulation, and it is difficult to form economies of scale to reduce costs and increase efficiency. The recycling and treatment processes related to environmental protection are relatively professional and require a large investment. difficult.

  Zhang Jindong suggested that green environmental protection legislation should be initiated, and the construction of a green logistics system should be enforced through laws and regulations. At the same time, the construction of a packaging waste recycling and processing system should be promoted with reference to the urban waste classification and recycling system to speed up the construction of green logistics.

  In addition, in view of the high proportion of logistics costs to GDP in the field of trade and circulation, Zhang Jindong suggested improving circulation quality and efficiency by improving online and offline integration, strengthening the design of integrated circulation, and accelerating the transformation of software and hardware.

Helping small and micro enterprises: further promoting the development of local digital integration

  In recent years, the establishment of a credit system for small and medium-sized enterprises characterized by multi-dimensional data integration and sharing has achieved remarkable results, but "financing difficult and expensive" has always been an important issue that hinders the further development of small and micro enterprises and rural finance.

With the new crown pneumonia epidemic accelerating the digital transformation of society, how to use digital means to solve the financing problems of small and micro enterprises deserves special attention.

  Zhang Jindong believes that the construction of digital platforms for small and micro enterprises by local governments can help alleviate this dilemma, and such platforms are expected to become the "new infrastructure" for inclusive finance.

  He suggested that the government should take the lead in exploring the construction and improvement of regional small and micro enterprise data integration systems, create an open digital platform for small and micro enterprises, and strengthen and improve the market-oriented connection between government management services, small and micro enterprise information extraction, and payment cooperation with financial institutions.

At the same time, it is the first to set up a pilot digital platform for small and micro enterprises in areas with better data construction foundations for small and micro enterprises and private enterprises.