The silver hair industry, mostly from the supply side (Observatory)
To promote the development and growth of the silver hair industry, more efforts should be made from the supply side to make up for the shortcomings that the elderly products are not easy to use, and the elderly do not dare to use them.
What do you think of when it comes to supplies for the elderly?
Crutches, wheelchairs and handrails?
Yes, but in addition to the "oldest three", many new high-tech products are emerging-standing electric wheelchairs, artificial intelligence fall detection systems, barrier-free liftable kitchen counters... The Shanghai International Pension, which was held not long ago, At the Assistive Devices and Rehabilitation Medical Expo, these innovations refreshed people's imagination of a happy life in old age. It turns out that elderly products can still be so rich and convenient!
In recent years, the aging of our country's population has deepened. With the efforts of related enterprises, there are more types of products for the elderly in our country and greater market potential.
The Ministry of Industry and Information Technology and other departments predict that by 2025, the overall scale of my country's elderly products industry will exceed 5 trillion yuan.
However, some people still have doubts about the development prospects of the elderly products industry: the elderly may not have a strong willingness to consume, can the elderly products market be hot?
It should be noted that in the future, the size of the elderly population in my country will become larger and larger. As income levels increase, their consumption needs and consumption concepts will also be upgraded and expanded. Tens of millions of disabled and semi-disabled elderly people will still have rigid needs for elderly products Therefore, the "hard support" for the growth of the elderly products market is sufficient.
In 2020, an e-commerce research report shows that the compound growth rate of the consumption of the elderly in the previous three years reached 20.9%, and the consumption growth rate during the epidemic prevention and control period was second only to the "post-00s".
This shows that the willingness of the "silver-haired people" to consume is not weak.
To promote the development and growth of the silver hair industry, more efforts must be made from the supply side.
At present, compared with the increasingly diversified and multi-level consumer demand for the elderly, the supply of my country’s silver hair industry is lagging behind, and the supply and demand cannot be well matched. Not dare to use it.
For example, some elderly people report that their mobile phones are too small and cannot read clearly, and the height of the bath chair cannot be adjusted. Small appliances have many new functions and cannot understand the signs. They want to install armrests on the wall but worry about the lack of reliable installation. Specification, etc.
Various inconveniences have greatly weakened the willingness of the elderly to consume.
More efforts from the supply side to promote the development of the silver hair industry require at least three hurdles:
Work hard on the manufacturing side to provide "easy to use" products.
Relevant companies should thoroughly study the special needs of the elderly, be close to their usage habits, and strengthen the adaptation of hardware and software, such as using voice control instead of key input, and flexible production to meet individual customization, so as to reduce the use of the elderly in the process The difficulty and discomfort of the product make the product convenient and easy to use.
Strictly check the quality and enhance the confidence of "dare to use".
Elderly products serve the elderly, and the safety of use is the first.
This requires not only the attention of production enterprises, but also the strengthening of supervision by relevant departments.
There are many types of elderly products, and many products lack safety standards in terms of material selection and installation. The relevant departments should improve the quality standard specification system as soon as possible to enhance the overall quality and reputation of the silver hair industry.
Build a "bridge" in circulation and create conditions for "usefulness".
On the street, it is often difficult to find a supermarket or specialty store for senior products, and it is almost impossible to find a special area for senior products on e-commerce.
Although some new products for the elderly have many functions and great usefulness, many elderly people do not use them, or even don't even know that the new products are on the market.
The reason is not that the product itself is not good, but that the circulation links are not smooth, which hinders them from knowing and using elderly products.
Offline, more experience scenarios should be created, such as promoting the integration of the elderly supplies industry and the elderly service industry, and investing in new products in elderly care institutions to facilitate more elderly people to try and purchase; online, e-commerce platforms should be guided to promote and classify , To unblock the channels for the elderly to understand and obtain new products.
As more and more elderly products are introduced, some new problems have also appeared.
Some new products for the elderly under the guise of health are actually "pseudo-science", and some smart products seem to be advanced, but behind them they infringe on the privacy of the elderly.
For such new issues, relevant departments should strengthen supervision in a timely manner and jointly maintain the development environment of the silver hair industry.
Qiu Chaoyi