87.2% of the parents interviewed reported to their children for online classes, most worried about the impact of vision and poor interaction

95.2% of the parents surveyed hope to strengthen the supervision of the online training industry

  Many parents report online courses to their children.

Since last year, online training has met the needs of epidemic prevention and ushered in opportunities for rapid development.

However, the online training industry is a mixed bag, with false propaganda and frequent incidents of closing doors and running away.

Have you enrolled your child for online courses?

  A few days ago, the Social Survey Center of China Youth Daily conducted a survey of 1,523 parents of primary and middle school students through the questionnaire network (wenjuan.com), and found that 87.2% of the parents interviewed had registered their children for online courses.

When choosing a course, the most important factor that the interviewed parents considered was the effect of the trial lesson.

For online courses, the two biggest concerns of the interviewed parents are the impact on their children's vision and poor interaction.

95.2% of the interviewed parents hope to strengthen the supervision of the online training industry.

87.2% of the parents interviewed have registered their children for online courses

  Zheng Zihui (a pseudonym) who lives in Beijing has an 8-year-old daughter. Recently, she is busy enrolling her child in an online tutoring class.

"I mainly want to report English to my children. I recently discovered that the 12-hour English classes on a certain platform are full, and the 1-to-1 classes are even more difficult to find."

Zheng Zihui said that she did not pay much attention to online education before, and she always felt that the effect was not good, but because of the need for epidemic prevention, children can only attend online tutoring classes.

  "In the past two years, I feel that there are more parents around buying online courses for their children." Tian Li (a pseudonym) who lives in a county in Shijiazhuang told reporters that the child is 10 years old this year. She has followed the recommendation of other parents. Several K12 education (preschool education to high school education-editor's note) platforms are ready to supplement mathematics for children.

  The survey shows that 87.2% of the interviewed parents have applied for online courses to their children.

When interviewed parents choose online courses for their children, the most important factor is the trial lesson effect (61.5%), followed by brand awareness (53.4%) and teacher awareness (53.4%), as are the recommendations of people around them (49.9%) The interviewed parents considered more factors.

  When choosing online courses for their children, the interviewed parents will also refer to discount promotions (23.8%) and advertisements (18.9%).

  "Although online education advertisements are all over the media such as station billboards, elevators, variety shows, and almost all of them are bomb marketing by famous teachers, word-of-mouth marketing still has a great influence on their customer acquisition." Zeng worked in a counseling agency. The teacher's Wang Peng (pseudonym) analyzed that the platform is still burning money to fight a "traffic war", attracting customers through special courses, friends and cashback, etc., which has paid a high cost, and needs to find ways to retain customers in the later period. , Attract parents to buy regular-priced courses in order to make a profit.

95.2% of the parents surveyed hope to strengthen the supervision of the online training industry

  Tian Li is very worried about the damage to children's eyesight caused by online courses. "Young children have poor self-control and self-learning ability, which leads to reduced learning effects. If I do not supervise, the children will easily engage in small movements and even sleep on the table."

  What are the problems with online courses?

The survey showed that the impact of children's eyesight (49.3%) and poor interaction (41.2%) were considered by the interviewed parents as the two biggest problems.

  Li Wei (pseudonym), who works part-time on a platform to teach psychology classes to elementary and middle school students, believes that no matter how fancy an online course is, it is not as effective as an offline course.

  Li Wei feels that online education still has many issues that parents have not paid attention to.

"A certain scale of teaching assistants will train the teachers who are recruited. Some teachers are labeled as star teachers as soon as the training is completed. Some so-called assistants mainly play the role of persuading customers to renew their fees and are not responsible. Questions and answers after class and other learning problems".

  In the survey, the interviewed parents believe that there are also problems with online courses: the proliferation of false advertisements (35.1%), unclear platform qualifications (26.3%), sales anxiety (21.2%), difficulty in protecting consumer rights (20.7%), and teachers Weak (18.1%), frequent running problems (16.3%), course water (16.2%), unscientific teaching concepts (14.0%), etc.

  32.2% of the interviewed parents said they had encountered chaos such as false propaganda and running away from online organizations.

  Zheng Zihui recently noticed the news that 400 million users of a teaching assistant platform had only 300 certified teachers, and he was surprised.

"I thought about it. When I reported to my child for a class, I didn't seem to pay special attention to whether the teacher had a certificate."

  “It’s not uncommon for institutional teachers to teach without a certificate.” Wang Peng recalled. Because the previous teacher in the class resigned, he was recruited to the company to take over the teaching of the leaving teacher. “The company did not require a teacher’s qualification certificate, but asked me to do something. You can enter the job with a score of 90 or more for each test question. Then I was packaged as a so-called famous teacher and taught students who had been absent for a period of time."

  "Parents respect famous teachers, and the organization has grasped the psychology of parents and used famous teachers as gimmicks for publicity." Li Wei said frankly that in advertisements, some senior teachers are often used by teaching aid agencies as their appearance, but famous teachers are after all a minority. , "Now that the online education industry is fiercely competitive, organizations spend so much money on advertising and sponsorship. How can there be money to hire famous teachers."

  At present, the cost of acquiring customers for some online education institutions is getting higher and higher, resulting in no time for them to improve their teaching staff, which also brings more risks to stable operations.

Research points out that behind the hot online education track, half is the hot scene of high growth and high financing, half is the continuous increase in customer acquisition costs, the industry is generally losing money, there is still a long distance from large-scale profitability, and it is more difficult for small and medium-sized players to survive. The cruel reality.

  In the survey, 95.2% of the interviewed parents hope to strengthen the supervision of the online training industry.

  Zheng Zihui feels that the cost of children’s education is too high now. It is necessary to inquire about the level of teachers, spend money to buy lessons, spend time on supervision, and worry about institutions running out of money. "I hope that the supervision department can check the quality of online education and promote The healthy development of this industry has given parents peace of mind."

  China Youth Daily and China Youth Daily reporter Zhou Yi Source: China Youth Daily