2020 Guangzhou Cultural Industry Big Data Authoritative Release
The revenue exceeds 400 billion, and the new format "snap the spotlight"
Exhibition site of cultural and tourism industry results
The site of the cultural and tourism industry achievements exhibition held at the 2020 Cultural Fair.
According to data recently released by the Guangzhou Municipal Bureau of Statistics, in 2020, under the impact of the new crown pneumonia epidemic, the overall performance of the cultural industry in Guangzhou will be stable. There are 2,822 cultural and related industry legal entities above designated size in the city, which is basically the same as the previous year; The revenue was 402.642 billion yuan.
Among them, new cultural businesses represented by multimedia, game animation and digital publishing software development, Internet game services and value-added telecommunications and cultural services are developing rapidly.
By Huang An and Bu Songzhu, All Media Reporters of Guangzhou Daily
Picture: Wang Weixuan, All Media Reporter of Guangzhou Daily
"Culture +" fusion
New formats are smarter and richer
In 2020, General Secretary Xi Jinping pointed out during an inspection tour of the Hunan Malanshan Video Cultural and Creative Industrial Park, "The integration of culture and technology has not only spawned new cultural formats, extended the cultural industry chain, but also gathered a large number of innovative talents. It is a sunrise industry. , Promising".
The status of Guangzhou's cultural industry has become increasingly prominent, and the breadth and depth of grafting, interconnection, and fermentation with various fields are constantly expanding.
Under the impact of the new crown pneumonia epidemic, Guangzhou's new digital culture business has bucked the trend. The traffic of online animation, online music, web live broadcast, and short video has greatly increased, showing a good development trend as a whole.
At the cultural and tourism industry achievements exhibition held for the first time at the 2020 ICIF, rich and novel new business content such as "culture + tourism", "culture + technology" and "tourism + technology" attracted many participants and citizens to actively participate and understand.
Many industry professionals who attended the conference said that a newer, smarter, richer, and immersive experience will be the key direction for the development of the cultural industry in the future.
The "New Business Exhibition" is very lively, reflecting the vitality of Guangzhou in the development of new cultural business.
With the development of new technologies such as 5G, artificial intelligence, and AR/VR, emerging cultural formats such as digital content, animation games, live video, Internet culture, digital publishing, and social media have developed strongly and have become new growth points for the development of the cultural industry.
According to data released by the Bureau of Statistics, in 2020, there will be 598 units in 16 industry sub-categories with more obvious characteristics of the new cultural business in Guangzhou, the number of which is the same as the previous year; operating income of 171.157 billion yuan, a year-on-year increase of 16.4%.
Among them, Internet game services, multimedia, game animation and digital publishing software development, the two major digital content creation areas, and the Internet culture and entertainment platform, the communication channel, have operating revenues exceeding 10 billion yuan, an increase of more than 20% year-on-year; Internet search The operating income of the two major information service industries, service and radio and television integrated broadcasting and control, both increased by more than 10% year-on-year; with the application of 5G technology, value-added telecommunications and cultural services grew strongly, achieving a year-on-year increase of 65.3% in operating income.
The strong gather
"Industry leaders" promote each other
The vitality of the industry comes from the gathering of "industry leaders" and mutual promotion.
As of October 2020, the number of domestic and foreign listed cultural companies in Guangzhou has reached 45. In 2019, 8 Guangzhou cultural companies were selected as the top 100 Chinese Internet companies in 2019.
In recent years, the development of Guangzhou's cultural industry has accelerated. Guangzhou-based WeChat continues to lead the country's social media market, with active users accounting for 79.12%. Netease Games and Sanqi Mutual Entertainment are the first camps leading the game industry.
Cool Travel (Going to Depart) was selected as the "China Unicorn Enterprise" list for four consecutive years from 2016 to 2019.
The pan-entertainment industry has also sprung up in recent years. Webcasting companies such as Huanju Times and Huya Live have become domestic industry giants.
Leading companies such as Kugou and Lychee FM have also emerged in digital music.
In addition, Guangzhou has shown a good momentum of development in the ultra-high-definition video sector.
The World Ultra HD Video Industry Development Conference was held in Guangzhou for the first time, and the creative industry video park of Guangzhou Ultra HD Video in China settled in Guangzhou.
The integration of culture and technology is also deepening.
As of 2018, a total of 91 technology business incubators have been built in national cultural and technological integration demonstration bases; in October 2019, in the "Top Ten National Cultural and Technological Integration Demonstration Bases", Guangzhou National Cultural and Technological Integration Demonstration Base was shortlisted The top ten clustering bases, ranked third.
The vitality of the industry comes from policy support.
In recent years, Guangzhou has focused its efforts on the development of the e-sports industry.
In 2019, the "Guangzhou City's Three-Year Action Plan for Promoting the Development of the E-sports Industry (2019-2021)" was issued, proposing to build a "National E-sports Industry Center" to lay a solid foundation and a good start for the development of Guangzhou's e-sports industry.
In 2019, the operating income of the Guangzhou game industry was 80.141 billion yuan, an increase of 31.0%.
Outstanding performance in the fiercely competitive e-sports industry.
According to industry analysts, leading domestic companies such as NetEase, Duoyi, Sanqi Mutual Entertainment, Xinghui Games, Aijiuyou, Baitian, and Holley Technology have gathered here, providing a unique advantage for the development of the e-sports industry in Guangzhou.
Big coffee on the road
Future focus:
Cultural digital transformation + development of creative industries
At the opening ceremony of the 2020 Guangzhou Cultural Fair, the list of the top 30 cultural enterprises in Guangzhou, the top 20 most growing cultural enterprises in Guangzhou, and the top ten most valuable cultural parks in Guangzhou were announced, further highlighting the vitality of the development of cultural enterprises in Guangzhou.
Yin Tao, deputy dean of Guangzhou Academy of Social Sciences, one of the organizers of the selection, said that in recent years, the process of digital transformation in the production, consumption and dissemination of products and services in Guangzhou's cultural industry has been accelerating.
"In recent years, we have emerged a large number of cultural enterprises with cultural digital production and cultural content production as the core. Judging from the enterprises participating in this evaluation, the proportion of cultural enterprises that promote transformation and upgrade and enhance core competitiveness through digitalization has increased compared with last year. The traditional cultural resources are the most beautiful background of our city in 2200. The digital transformation of culture is undoubtedly one of the breakthroughs and characteristics of the development of artificial intelligence and digital economy, and it is also the driving force for the new vitality of the old city."
Speaking of the transformation and upgrading of Guangzhou's cultural industry, Wen Yuanzhu, a professor at the School of Humanities and Communication at Guangdong University of Finance and Economics, believes that vigorously developing creative industries is an inevitable choice.
Guangzhou has obvious geographical advantages, rich economic, cultural, and technological resources, and has good basic conditions and a superior development environment for building and leading the cultural and creative industry clusters in the Greater Bay Area.
From the perspective of industrial ecology, vigorously developing cultural and creative industries can not only fully tap the potential advantages of industrial clusters, continue to penetrate and exert force, promote the coordinated development of cultural and creative industries in Guangzhou and the Greater Bay Area, but also solve industrial development and regional development. The practical problems in the coordination highlight the attraction of industrial integration in the Greater Bay Area, and realize the integrated and coordinated development of cultural and creative industries with other industries such as modern service industries and traditional manufacturing industries.