Allows for instant and secure completion of payments without entering card information

"Mastercard" launches the "click and pay" service for its cardholders in the UAE

The new service for MasterCard cards is based on the EMV standard for remote trade security.


The international company "MasterCard" reported that "MasterCard" cardholders in the UAE can now benefit from the "Click to Pay" service, which is the next generation of e-commerce technologies, as it allows consumers to complete payments in an instant, safe and convenient manner, without The need to enter card information every time, or store this sensitive information with different merchants.

The company indicated in a statement yesterday that this step came at a time when a study conducted by "MasterCard" finally revealed that 73% of consumers shop online more than ever before, and they are usually asked to save their card numbers in files.

She stated that the UAE is the first country in the region to provide this service, which will be available to all MasterCard cardholders.

She mentioned that the "push and pay" service is supported by strategic "MasterCard" partners from various sectors, including "Emirates Airlines" and "Etisalat", which is supported by the payment gateway service from "Etisalat", in addition to the "Talabat" application and "Hotels". Marriott ».

Mastercard explained that the “push and pay” service is based on the “EMV” standard for remote trade security, and aims to simplify online payment transactions, replacing payment transactions with a window to enter personal account numbers and information, which takes a long time to complete, and replace them with a button A digital payment that keeps the card in question in a data file protected by an industry standard security.

She added that since the service is supported by encoding technology, it allows a safer payment process when this technology is supported by the card issuer and the merchant, as this solution contributes to reducing fraud and increasing acceptance rates, speeding up the online purchase process, and making it more smooth.

The company added that the presence of the "press and pay" icon upon payment will contribute to enhancing consumers' confidence in the digital store they deal with, especially since 57% of consumers in the UAE confirmed that safe payment is an essential component of a good buying experience.

• The service is supported by Mastercard's partners, including Emirates Airlines and Etisalat.

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