<Anchor> As
fewer people visit the interior crowded with Corona, the number of visits to department stores and hypermarkets has also decreased.
Nevertheless, a larger department store than before has been newly opened.
It is said to be a little different from the existing department stores, but reporter Jeon Yeon-nam covered the strategies of large retailers responding to the consumption patterns changed by Corona.
<Reporter>
Sunlight enters through the ceiling, and the spacious plaza is full of trees and flowers.
The largest department store in Seoul that opened this time, it broke the formula of the usual department store interior that removes windows and clocks to induce shopping without knowing the time goes by.
At first glance, my place seems like a park, but I am in the middle of a department store.
As the competitiveness of offline stores declined due to Corona 19, department stores started a new attempt.
It has been 10 years since a new department store opened in Seoul.
In a situation where non-face-to-face online consumption is becoming more commonplace, it is determined that there is a need to change from traditional shopping spaces to experiential stores where customers can stay for a long time, meeting places, and various cultural spaces.
All three department store brands have announced plans to open large stores this year.
However, while the spread of Corona 19 is still there, concerns about infection of multi-use facilities are increasing due to crowds of people due to the effect of new stores, and inconvenience may be caused by traffic congestion around the area.
In addition, if the domestic demand recovery is sluggish due to the intensifying competition for winning numbers at large stores, there is a limit to the fact that the earnings will not improve significantly.