China News Service, February 25. According to the website of the Ministry of Culture and Tourism, according to the data center of the Ministry of Culture and Tourism, the total number of domestic tourist trips in the country during the seven days of the Spring Festival holiday was 256 million, a year-on-year increase of 15.7% and recovered to 75.3 in the same period before the epidemic. %.
Realized domestic tourism revenue of 301.10 billion yuan, an increase of 8.2% year-on-year, and recovered to 58.6% of the same period before the epidemic.
During the Spring Festival holiday, no serious casualties occurred in the cultural and tourism system, and no cluster epidemic occurred.
Data map: Yalong Bay Tropical Paradise Forest Tourist Area.
China News Agency issued Huang Qingyou photo
Rich and colorful cultural and tourism activities, strong market supply
Around the deployment of "New Year's Day", the cultural and tourism system has launched a variety of products and services, and cultural and tourism activities in various regions are splendid with outstanding highlights.
First, product and service innovation brings new experiences.
With the help of 5G, AR, VR, AI, drones and other technologies, various localities have promoted the development of online activities from graphics and short videos to live broadcasts, panoramic views and other forms of presentation, enabling cloud performance, cloud entertainment, and cloud tourism to be multi-dimensional, The multi-perspective approach is delivered to more audiences, opening a new "immersive" New Year experience.
The WeChat applet "Dunhuang Yunyou" invites tourists to visit the cave in a panoramic view online.
For the first time, the National Peking Opera Theatre has launched the classic Peking Opera "Dragon and Phoenix" on the Internet in the form of 5G+4K, bringing a unique Peking Opera performance to the audience.
Online activities such as Shanghai "Yunshang New Year Customs and Customs Exhibition", Hefei Yunshang Temple Fair in Anhui, and Fujian Shaowu Nuo Dance Triangle Opera Cloud Exhibition are very popular.
The second is a strong cultural New Year atmosphere.
Cultural entertainment, book leisure, and cultural and cultural tourism have become hot spots for the Spring Festival holiday. Visitors to libraries, museums, and cultural centers have increased significantly. During the Spring Festival holiday, the total number of visits to public libraries at all levels nationwide was 4.3241 million, and the total number of visits to cultural centers was 2.1144 million.
Third, short-distance travel has become the mainstream.
Health, safety, and characteristics have become the focus of tourists' holiday travel concerns. Urban tours, suburban tours, self-driving tours, family tours, and Spring Festival theme tours continue to heat up. Natural ecology, famous cities and ancient towns, and suburban villages are favored by tourists.
During the Spring Festival holiday, the number of tourists in many scenic spots including Guangzhou Baiyun Mountain, Chengdu Danjing Terrace, Jimo Ancient City, Wujiangyuan Baili Gallery, and Ganzhou Tongtianyan increased significantly.
Fourth, the popularity of red tourism has risen.
The popularity of the red scenic spot is soaring, and the majority of tourists greet the centenary of the founding of the party with a special new year.
During the Spring Festival, Sichuan, Jiangsu, Hunan and other places will open some red tourist attractions for free to attract tourists to check in. The people will relive the red memory, pursue the red footprint, taste the red culture, and inherit the red gene through the red tour.
Fifth, measures to benefit the people to release the attraction.
Various localities have successively introduced a series of measures to benefit the people, issuing cultural and tourist vouchers, and implementing discounts or exemptions or discounts on scenic spots to increase the willingness of the people to consume and stimulate consumption potential.
The epidemic prevention and control are scientific and accurate, and the measures are in place
During the Spring Festival, the cultural and tourism system strictly implements the responsibility system for epidemic prevention and control, insists on prevention and control according to law, scientific prevention and control, and joint prevention and control to effectively prevent the spread and spread of the epidemic through cultural and tourism activities.
One is to insist on precise policy implementation.
Under the unified leadership of the local epidemic prevention and control headquarters, the cultural and tourism departments of various regions have scientifically analyzed, researched, and strengthened classification guidance, so as to prevent the epidemic prevention and control line from falling out, nor simply shut it down, to ensure that the epidemic prevention and control work is effective and effective. Orderly and effective.
During the seven days of the Spring Festival holiday, the number of A-level tourist attractions in the country has always remained above 10,000, accounting for more than 75% of the total number of A-level tourist attractions.
Libraries, museums, and cultural centers in Zhejiang, Qinghai, Beijing and other places have implemented delayed closures to ensure the cultural needs of the people.
The second is to implement detailed prevention and control measures.
All localities strictly implement the epidemic prevention and control guidelines, implement the epidemic prevention and control requirements of their respective regions, strengthen the health monitoring and management of personnel, strictly enforce the work norms, and do a good job in ventilation, cleaning and disinfection of business premises.
Conscientiously implement the opening requirements of "limited, appointment, and shifting peaks", continue to promote the ticket reservation system, strengthen the management of key nodes such as entrances and exits, healthy code scanning areas, and important tourist spots, and arrange for special personnel to do a good job in diversion, management and control, and strictly prevent cluster infections.
The cultural and tourism departments of Hebei, Jilin and other places strengthened linkages with local epidemic prevention and control departments, improved epidemic prevention and control plans, and carried out emergency drills.
The Heilongjiang Culture and Tourism Department applied in a timely manner to include tour guides and cultural and tourism staff in the scope of key vaccination groups.
The third is to increase the intensity of propaganda.
Conscientiously implement the publicity requirements for epidemic prevention and control in tourist attractions, public cultural venues, and cultural business establishments, and actively guide the public to comply with the prevention and control requirements through various methods such as setting up reminders and broadcasting promotional videos, so as to wear masks, reduce contact, and disinfect frequently. Develop a good habit of "one-meter noodle".
Beijing has also sent more than 2 million reminders about epidemic prevention and control, travel safety, and time-sharing appointments to foreign mobile phone users entering Beijing through "day trip" reminder text messages.
Safety supervision is solid and effective, and the overall situation is stable
Culture and tourism departments at all levels firmly establish the concept of "hidden danger is an accident", focus on weak links, highlight key areas, and pay close attention to safety supervision.
One is the thorough investigation of hidden dangers.
During the Spring Festival, all localities regard the investigation and management of hidden dangers as an important part of safety supervision, and adopt methods such as open and unannounced visits, comprehensive inspections, and on-site rectification to comprehensively investigate and rectify various hidden dangers.
The main leaders of Hainan and other places went deep into the front line to supervise and inspect the epidemic prevention and control, safe production, tourism reception and service guarantee.
The second is the focus of safety supervision.
Strengthen the safety inspection of crowded places such as A-level tourist attractions, star-rated tourist hotels, public cultural venues, and entertainment venues.
Work with relevant departments to effectively implement safety supervision measures in various aspects such as tourism transportation, special equipment, and food hygiene.
Jiangsu, Guangdong and other places use the video system of the scenic spot to monitor the operation of the scenic spot in real time, and take timely response measures according to the situation and problems.
The third is the strict implementation of duty on duty.
Strictly implement the systems of leading shifts, special personnel on duty for important positions, 24-hour duty on key positions, and accident information reporting systems, and do a good job of ensuring holiday market safety, reporting information and data, and handling emergencies.
Comprehensive law enforcement has been strengthened and the market order is good
Culture and tourism departments at all levels have always adhered to the people-centered approach, working hard to standardize business operations, improve service quality, optimize the consumption environment, and strive to maintain a good market order.
One is the continuous increase in comprehensive law enforcement.
During the seven days of the Spring Festival holiday, more than 14,000 scenic spots were inspected across the country, more than 13,000 travel agencies and their branches were inspected, and more than 171,000 cultural market business establishments were inspected, and various violations of laws and regulations were investigated and dealt with in accordance with the law, and all kinds of violations were cracked down and maintained. Cultural and tourism market operation order.
The second is that the work force has been enhanced.
The cultural and tourism departments at all levels have unblocked working mechanisms, and carried out joint law enforcement with public security, market supervision and other departments to jointly crack down on illegal operations such as unlicensed operation, unlicensed employment, false propaganda, and unauthorized operation of travel agency business. The market order is well regulated.
Third, the service quality has been significantly improved.
Implemented a dedicated person responsible system, efficiently and quickly handled complaints and reports and online public opinion, and the satisfaction of tourists was steadily improved during the Spring Festival holiday.
The cultural and tourism departments of Shandong, Hubei, Shanghai and other places have strengthened the promotion of civilized tourism through official websites, publicity slogans, civilized tourism publicity films, volunteer service guards, etc., and civilized travel is deeply rooted in the hearts of the people.