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Sweets are cheaper in Germany than anywhere else in Europe.
In this country, a shopping cart with 16 different branded products costs 19.53 euros in traditional grocery stores, including the gummy bears from Haribo, a nut chocolate from Ritter Sport, a surprise egg, oreo biscuits, Tuc crackers or even a packet of Tic Tac and a stick of Pringles.
Romania alone reached at least approximately this level with 20.86 euros.
After that, however, the price jumps in some cases, as the current candy basket price barometer from Nielsen shows, which the market researcher collects every two years on behalf of the confectionery trade association Sweets Global Network (SG).
Source: WORLD infographic
In France, for example, 24.35 euros are due at the supermarket checkout for the same selection of products, in Belgium 26.48 euros and in Austria 28.13 euros.
This means that the southern neighboring country is already above the average, which is 27.05 euros for the 20 countries examined.
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But it is much more expensive than in Austria: In Switzerland, for example, consumers have to pay 31.18 euros for sweets, in Denmark 36.27 euros and in Norway even 46.34 euros.
The selected chocolate, biscuit and snack items there are almost two and a half times as expensive as in Germany.
Source: WORLD infographic
And the price gap between the cheapest and the most expensive offer widened again significantly in 2020.
Because while the price of the shopping cart in Norway has increased by a good six percent, the price of the corresponding products in Germany has fallen by 2.5 percent.
“On the one hand, this is due to the intense competition in German retail,” explains SG Supervisory Board Chairman Uwe Lebens.
And especially in the Corona year, when consumers are relying more heavily on so-called one-stop shopping than ever before, i.e. want to enter as few shops as possible for their errands, retailers are trying to position themselves as the shopping place of choice with enticing offers.
On the other hand, the reduction in VAT also had an impact in the second half of the year, explains Lebens.
Source: WORLD infographic
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For the food trade in Germany, the sale of confectionery was therefore a profitable business in 2020.
Especially since unusual vacations have also boosted consumption in this country, as reported by the Mittelstandsverbund ZGV dealer association.
Chocolate goods and snacks as well as fine baked goods and ice cream were particularly popular.
The manufacturers, on the other hand, are not at all satisfied.
"2020 was a difficult year", reports Bastian Fassin, the chairman of the Federal Association of the German Confectionery Industry (BDSI) and managing partner of Katjes in his main job.
Although the association sees production at almost 3.9 million tons at the previous year's level, the sales achieved with it have fallen.
Because the growth in bargain shopping in the food retail trade is offset by a noticeable decline in volume in the significantly more lucrative exports.
Source: WORLD infographic
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This is due to corona-related closed borders, but also to trade restrictions such as punitive tariffs on cookies and other baked goods by the USA.
For the first time in years, the industry has cut jobs, reports the BDSI.
The talk is from around 800 to 49,000 in the end.
This text is from WELT AM SONNTAG. We will be happy to deliver them to your home on a regular basis.
Source: Welt am Sonntag
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