During its participation in the "Gulfood Startup Program"
Talabat is allocating its marketing budget in 2020 to support its partners
Tommaso Rodriguez: “We are on the cusp of a very promising phase of recovery thanks to maintaining the dealers’ turnout. ”
The Gulfood 2021 exhibition has revealed a wide turnout of local regional startups, which seek to exchange valuable accurate analyzes on coping with the global health crisis, and how to achieve sustainable success in light of the new features of the rapidly developing food and beverage sector.
Within the exhibition, the activities of the "Gulfood Startup Program" were launched, to offer a wide range of rich content throughout the exhibition, with the participation of 110 of the most prominent names in the food and beverage sector at the regional and global levels.
The CEO of the "Talabat" platform for food delivery services, Tommaso Rodriguez, revealed, in a keynote speech within the program, that his company will allocate during the year 2020 its regular marketing budget to support its small and medium restaurant partners to overcome the difficult period it is going through, which helped in the success of these projects. And the online product ordering sector in general.
"We have been keen to postpone the commissions and renewal fees for more than 4,500 small and medium-sized partner restaurants, to ensure they maintain cash flow to help them continue," Rodrigues told the audience.
Our partners have also provided us with free delivery service depending on the area of delivery.
Our investments in this field have reached nearly two million dirhams per month for Dubai only. ”
He added: “Looking at the past stage, we are on the cusp of a very promising phase of recovery, thanks to our success in maintaining the turnout rates of dealers.
On average, our partners, who are owners of small and medium enterprises, succeeded during the most difficult period between March and September 2020 in achieving growth rates of 25%, while growth rates exceeded 100% in some cases.
For his part, Chris Fed, founder of the company "Feed Vit", which specializes in producing vitamins and healthy and low-cost fast food, said that the challenges that the world faced in 2020 highlighted the importance of cooperation and communication during prominent events such as "Gulfood".
He added, “I think companies that have the opportunity to participate in such an event are very fortunate.
It is wonderful to see the pavilions of countries such as India, France and the Netherlands side by side, which encourages an exchange of ideas and discussions between the various participants.
I am confident that our meeting at this particular time, during this health crisis, to talk about ways to deal with its repercussions is of utmost importance to all of us.
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