China News Service, Jilin, February 21 (Shi Hongyu) The reporter learned from the Jilin Municipal Bureau of Culture, Broadcasting and Tourism on the 21st that the local Spring Festival holiday received 2,625,900 tourists and the tourism revenue was 2.15 billion yuan. The tourism market has clearly recovered and the ice and snow economy has continued to heat up.
Jilin Province, along with the European Alps and the Rocky Mountains of North America, is located in the golden latitude zone of 42-43 degrees north latitude of ice and snow, and is one of the three largest powder snow bases in the world.
Jilin City is home to two world-class ski resorts, Beida Lake and Vanke Songhua Lake, as well as several medium and large ski resorts.
The main indicators of tourism during the Spring Festival holiday announced by the Jilin Municipal Bureau of Culture, Broadcasting and Tourism show that under the normalization of the epidemic prevention and control, the source of tourists in Jilin Province has increased significantly. Local tourists accounted for 20.5% of the total number of tourists, and tourists in the province accounted for 52.5 of the total number of tourists. %, the proportion of tourists from these two groups increased by 37% compared with 2019. Intra-provincial tours, surrounding tours, and local tours have become the mainstream of tourists for the Spring Festival this year.
In addition, tourists from outside the province accounted for 27%. The top three tourists are Beijing, Liaoning and Shanghai.
From the perspective of travel distance, there are relatively more tourists from provinces such as Northeast China and North China, reflecting the characteristics of nearby travel.
"The epidemic prevention and control has been effective, and we are confident in the future development." said the relevant person in charge of Jilin Beidahu Ski Resort.
It is reported that Jilin City will also speed up the construction of major ice and snow industry projects, increase the investment confidence of market entities, and promote the continuous heating of the ice and snow economy.
During the Spring Festival holiday, the local government also encouraged and led the whole people to participate in ice and snow sports through a series of measures such as government guidance, enterprise participation, and benefiting the people, and released the consumption potential of the ice and snow market. Skiing in the snow field has become the first choice for some families to travel during the Spring Festival.
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