"New Year's on the spot" not cold and fresh consumption mode to retain the strong flavor of the new year

　　The new consumption model retains the strong taste of the year

　　This year's Spring Festival, more than 100 million people responded to the call to "Chinese New Year on the spot."

Although the airport, railway station, and bus station are slightly deserted, they are replaced by the lively New Year scenes in large and medium-sized cities.

　　This year is not deserted, it is still full of flavor.

Appointment systems and peak-shifting leisure vacations are widely respected. New consumption models such as home shopping, online festivals, home services, and outskirts have replaced the traditional models, continuing the strong flavor of the year.

　　With the help of major e-commerce platforms and express logistics, the New Year’s goods have been "reversed".

In previous years, those who returned home "loaded New Year's goods in the trunk". This year, more people chose to send their hearts back home directly through e-commerce platforms.

At the same time, many "Chinese New Year in situ" people also received "homesick gift packages" sent by relatives in their hometowns.

Whether it is "downstream" or "backstream", it is a fact that the consumption of New Year goods has increased sharply, and behind it is the changing consumption habits.

　　"Celebrating the New Year in situ" also promoted the upgrade of "pleasant consumption".

Young people are beginning to take control of the purchase of New Year's goods, and the consumption of New Year's goods is showing a trend of branding and intelligence.

"Visit scenic spots on the spot" not only promoted surrounding vacations to become a new tourism fashion, but also gave birth to a bright moment in the self-driving tour market.

　　In the past, people thought more about "how to buy", but today they also pursue how to "buy better."

During the Spring Festival this year, more than half of imported beverage consumers came from third- and fourth-tier cities and below.

Gift-giving during the Spring Festival also ushered in a new trend of "giving health".

According to data from the Ministry of Commerce, sales of fitness equipment on some e-commerce platforms increased by 49% year-on-year; data from Tmall showed that the sales volume of massage guns increased by 7 times compared with last year's Spring Festival.

　　"Chinese New Year in situ" let us see that the new year can also be passed like this.

With the gradual changes in consumption habits, new models such as "online shopping-style New Year greetings" and "Group New Year" will provide more possibilities for people to reunite during the New Year.