[Explanation] As we all know, affected by the new crown pneumonia epidemic, during the 2021 Spring Festival holiday, most Chinese consumers did not go overseas to spend on vacation.

However, the reporter learned from China's key overseas online shopping platform that Chinese consumers still buy a large number of goods from all over the world through online shopping, and the increase in food and skin care products even exceeds 100%.

　　[Explanation] Liang Longwang is a senior overseas buyer in Budapest, Hungary. Every Spring Festival holiday, he has to carefully select some products suitable for sale during the Spring Festival.

According to the sales situation in previous years, Liang Longwang prepared a warehouse full of goods.

What surprised him was that the orders far exceeded expectations, and the goods he had prepared were not enough.

Nowadays, although the Chinese New Year holiday has ended, he is still busy replenishing goods every day.

　　[Concurrent period] Overseas buyer Liang Longwang

　　The sales volume was twice that before the Spring Festival, which really surprised us, but at the same time, it was also a major challenge for our overseas buyers.

Major counters do not have a large number of stocks. Last year, one counter can buy all the goods, but now at least five to six counters have to be run, especially the Spring Festival limited editions launched by major brands are unprecedentedly popular.

　　[Explanation] According to the changes in Taobao’s global purchases during the 2021 Spring Festival, Chinese consumers’ enthusiasm for purchasing overseas products is still high, and the data on the platform has reached a new high. Many categories have increased significantly compared with the same period in 2020. .

　　[Concurrent period] Figure Xian, person in charge of Taobao's global purchasing business

　　During the Spring Festival this year (2021), we have seen a significant increase in the sales of Taobao’s overseas products. The tens of thousands of overseas buyers purchased by Taobao worldwide have been replenishing products globally during the Spring Festival.

In particular, the growth of categories such as food and skin care products has exceeded 100%.

Moreover, this buying enthusiasm is still ongoing, and many Chinese buyers have also opened a mode of non-closing during the Spring Festival to meet the overseas shopping needs of domestic consumers.

　　[Explanation] In addition to food and skin care products, the increase in clothing and jewelry is also very obvious.

In addition, according to business big data monitoring of key e-commerce platforms, from January 20 to February 18, 2021, national online retail sales reached 905.76 billion yuan.

　　Comprehensive report by reporter Yu Ruizhai

Editor in charge: [Song Fangcan]