China News Service Xining, February 19 (Li Jiangning) On the 19th, the reporter learned from the Qinghai Provincial Department of Culture and Tourism that during the Spring Festival of 2021, Qinghai received 789,000 tourists, and libraries, cultural centers, and museums served 1.3 million people. The total tourism revenue was 1.07 billion yuan, and the market reception scale was restored to the same level as the Spring Festival holiday in 2019.

From the perspective of travel characteristics, city tours, surrounding tours, and short-distance self-driving tours are still the mainstream. The demand for rural tours, leisure tours, ecological tours, and cultural and cultural tours continues to rise, and tourism consumption shows a trend of diversification, individualization, specialization and quality. .

　　According to reports, during the Spring Festival, the province’s cultural and tourism department organized more than 200 online and offline travel activities and introduced 26 scenic spots preferential measures to fully meet the needs of the masses for cultural travel during festivals.

Launched the "Enjoy the Qinghai Year in the Clouds" theme publicity activities, creating topics, gathering traffic, creating atmospheres in the form of videos, interactions, graphics and other forms, publishing 113 self-made messages, and bringing together nearly 600 various videos, covering art, food, and intangible cultural heritage. , Cultural blogs, folklore and other content, the total number of views exceeds 30 million.

　　The reporter learned that during the Spring Festival, the province’s ecological tours, rural tours, ice and snow tours are popular, and various forms of vacation and leisure, folk culture, ice and snow and other tourism products and services satisfy the masses of people’s holiday cultural tourism for "Chinese New Year in situ" According to demand, only the ski resorts around Xining included in the statistics received more than 100,000 tourists, and the tourism income was nearly 2.3 million yuan.

The Spring Festival Lantern Festival in the four districts of Xining City, through a large area of ​​light strips, created themed programs such as the golden bull praying for spring and the golden jade full hall, which attracted more than 100,000 citizens and tourists.

　　At the same time, during the Spring Festival, the Qinghai Cultural Tourism Exhibition went to the world. The original folk dance drama "The Source of the River" was broadcast on the cloud in 49 Chinese overseas institutions, allowing global audiences to enjoy Qinghai folk art without leaving home.

The Qinghai Provincial Department of Culture and Tourism and the China Tourism Office in Seoul jointly launched the "Traveling in China from Qinghai" photo and video exhibition to send New Year greetings to the Korean people.

Damei Qinghai enters Egypt—the Qinghai Salar Feast exhibition shows to the Egyptian people the Qinghai cuisine with strong ethnic characteristics and simple folk customs.

The "Thangka Boutique Online Virtual Exhibition" was held at the Yangon Cultural Center in Myanmar, allowing Qinghai intangible cultural heritage to be integrated into the "Circle of Friends" in Myanmar.

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