According to preliminary statistics from the National Film Administration, as of yesterday (16th), the total box office of the Chinese film market in 2021 exceeded 10 billion yuan, of which domestic films accounted for more than 96%.
The total box office (including pre-sales) of the 2021 Spring Festival stalls alone has exceeded 6.5 billion yuan as of 14:00 yesterday (16th), continuing to refresh the Spring Festival box office records.
In the context of "Chinese New Year in situ", the Spring Festival file for the Year of the Ox has received a high degree of attention.
On February 14th, the box office on the third day of the Lunar New Year approached 1.5 billion yuan, and the box office on the fourth day of the new year reached 1.18 billion. From the first day to the fifth day of the Chinese film market, for the first time in the history of the Chinese film market, the box office broke 1 billion for five consecutive days.
According to real-time box office data, as of 14:00 on February 16, the total box office (including pre-sales) for the 2021 Spring Festival period broke 6.5 billion yuan, while the previous record was 5.859 billion for the 2019 Spring Festival.
According to statistics, due to the generally long film length this year, there were 496,000 screenings nationwide on the New Year’s Day on February 12, and the number of people watching the movie in a single day was nearly 35 million. Under the premise of fewer screenings and limited attendance, There is a situation of "hard to get a ticket" in cinemas, and many popular shows are close to "full seats."
If you want to buy a ticket, you need to buy it at least one day in advance.
Rui Haixia, the cinema rehearsal manager: We have more than 50 screenings every day. The highest rate of rehearsal is "Detective Chinatown 3", followed by "Hello, Li Huanying".
Basically all the shows like us were full.
Because this year, due to the epidemic, the attendance rate is 50%, and the demand for watching movies is relatively high. In addition, they are all staying in Beijing for the New Year. The passenger flow in Beijing is very large, which is a saturated state for theaters.
In terms of ticket prices, the average ticket price of the entire Spring Festival stall reached a record 49 yuan, which is a certain increase from 2019, but the number of movie viewers has increased significantly.
According to expert analysis, on the one hand, the audience's spending power has increased to a certain extent; on the other hand, the audience's demand for viewing movies that has been suppressed for a year has been released; in addition, the policy of "Chinese New Year in situ" has also resulted in a big box office explosion for the Spring Festival.