Jaguar should only offer electric models by 2025. (Illustration) -
DR
Jaguar luxury cars should be 100% electric from 2025. British manufacturer Jaguar Land Rover, owned by Tata Motors, announced on Monday that it wanted to “reimagine” and “emerge as a purely electric luxury brand” while Thierry Bolloré was appointed general manager last July.
Almost 2.5 billion pounds (2.8 billion euros) must be invested each year in electricity.
The Solihull plant (England), where Land Rovers are also manufactured, will house Jaguar's all-electric platform.
Thierry Bolloré, CEO, launches new Reimagine strategy.
See us reimagine the future of modern luxury.
Over the next five years, @LandRover will welcome six all-electric variants and @Jaguar will undergo a renaissance as a pure electric luxury brand.https: //t.co/EcJzaiSk9Y pic.twitter.com/Lp1DdKeuBB
- Jaguar Land Rover (@JLR_News) February 15, 2021
Hydrogen development
Regarding the Jaguar XJ, the manufacturer indicated that an electric version was not planned.
Land Rover is however concerned.
Six fully electric models are to be launched within the next five years.
The first will be released in 2024.
Jaguar Land Rover also wants to develop hydrogen.
The group is expected to collaborate with Tata Motors on clean energy.
This is part of a new green strategy.
He wants to achieve carbon neutrality by 2039;
its supply chain, products and operations will be affected.
No layoffs or plant closures planned
This strategy also targets a double-digit operating margin and positive net cash flow by 2025. It could lead to a reduction in its non-production activities in the United Kingdom.
Asked during a press conference, Thierry Bolloré did not comment on potential workforce reductions, but the manufacturer assured that he did not want to close a factory.
The Unite union considered these announcements to be good news and said it had confirmation that no layoffs or plant closures were planned.
The sector association SMMT for its part welcomed this electricity strategy while pointing out that the United Kingdom will have to be competitive in the production of electric batteries in the face of “fierce” global competition.
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