Hometown New Year dishes, take-out New Year’s Eve dinners, nearby scenic spots... "New Year in situ" has given birth to new consumer highlights

  Xinhua News Agency, Shanghai, February 15 (Reporter Du Kang Chen Aiping) What to buy, eat, and where to go during the Spring Festival this year?

The reporter observed that "New Year's Day in situ" gave birth to new consumption.

Affected by the epidemic, while the online economy continues to be popular, this year's special New Year goods replace the flow of people, adding a strong New Year flavor; semi-finished products and takeaway New Year's Eve dinners are favored by young people.

In addition, "Chinese New Year in situ" has also made the suburbs a good holiday destination, driving consumption of related attractions and hotels.

  What to eat for Chinese New Year?

All kinds of "Hometown New Year dishes" are popular.

  Li Haoran is a delivery person for Hema fresh food.

This year is his third year as a delivery worker, and it is also the first time this Shandong guy stays in Shanghai for the New Year.

As a result of encouraging local Chinese New Year, Li Haoran's distribution station has strengthened its capacity, and the rate of more than 200 distribution staff staying in Shanghai this year exceeds 70%.

Faced with strong consumer demand, Li Haoran has passed a busy year, and his daily delivery orders have risen from more than 60 orders to more than 80 orders.

  "The windowsills of Sichuan residents' homes are full of sausages", and "The uncle of Northeast China buys cabbage to make dumplings online" and other topics have attracted heated discussion.

Li Haoran introduced that this year's various semi-finished dishes and "Hometown New Year dishes" from all over are particularly popular.

People who cannot return to their hometown for the New Year will be more concerned about the taste of their hometown.

Tender bacon from Hunan, winter bamboo shoots and Zhuji rice cakes from Zhejiang, Liuxin dried persimmons and hollow noodles from Shaanxi, and Suzhou eight-treasure rice. According to Li Haoran, the sales of these special new year products from various places have increased significantly this year.

  In addition, affected by the epidemic, more families choose to celebrate the Spring Festival at home this year compared to the "eating New Year's Eve dinner outside" in previous years, and various semi-finished products and take-out New Year's Eve dinners are favored.

  According to the relevant person in charge of Meituan Food Delivery, the business operation rate of businesses was not high during the non-peak hours of food delivery during the Spring Festival in previous years.

But this year many restaurants will continue to operate during the Spring Festival.

Some restaurants also launched a wealth of take-out New Year's Eve dinner.

  Where to go during the New Year?

Ctrip data shows that suburban resort hotels are favored.

  Under the "New Year in situ" initiative, consumers have a clear trend of "hotel vacation" during the Spring Festival holiday this year, especially in suburban resort hotels and hot spring hotels.

  This year’s Spring Festival, Shanghai’s Fengjing Ancient Town, Zhujiajiao Ancient Town, Xinchang Ancient Town, Luodian Ancient Town, etc. jointly launched the "Shanghai Ancient Town for the New Year", focusing on displaying the intangible heritage lanterns in the Yangtze River Delta, experiencing intangible cultural heritage and folk customs, and shaping the flavor and highlights of the new year. Outstanding and distinctive Chinese New Year atmosphere in the ancient town of Spring Festival.

According to the latest data disclosed by the Shanghai Municipal Bureau of Culture and Tourism on the 13th, the three-day cumulative room occupancy rate in Jinshan, Songjiang, Qingpu, Fengxian, Chongming and other districts was 57%, an increase of 27% from 2019.

  According to the latest data from Ctrip, resort hotels in suburbs during the Spring Festival this year are popular. The average price of hotel occupancy orders is 2,906 yuan, and the average room night is 2.1. High-star hotels account for more than 60%.