Jaguar electric cars from 2025 ... What about "Land Rover"

Jaguar Land Rover unveiled a new green strategy. Reuters

The British "Jaguar Land Rover" company announced today that its luxury "Jaguar" cars will become fully electric from the year 2025, unveiling a new green strategy with the aim of becoming carbon neutral by 2039.

The group, which is owned by the Indian company "Tata Motors", indicated in a statement that it wanted to "reinvent itself" under the leadership of its new general manager Thierry Bollore, the former CEO of the French "Renault".

Jaguar Land Rover promised to invest 2.5 billion pounds (2.8 billion euros) annually, a large part of it in the electrification of its vehicles.

"By the middle of the decade, Jaguar will have made a renaissance to emerge as a purely electric brand," the company said.

However, the company did not explain the future of its luxury "Jaguar XJ" cars, but indicated that it did not plan to launch an electric version of it at this stage.

While Jaguar will convert to fully electric, "Land Rover" will not do so, although it will launch six fully electric models during the next five years, the first of which is in 2024.

The goal is for all Jaguars and Land Rover models to be 100% electric by the end of the decade.

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