<Anchor> It is a
friendly economic time.
Today (15th) will be with reporter Kim Hye-min.
Reporter Kim, we talked about subsidies for electric vehicles a while ago.
At that time, "Let's watch the price of the electric car at least once."
I said this, but Tesla said it has released its pricing policy this year. What does it contain?
<Reporter>
Yes, I could then lower the price because of Tesla's subsidy policy.
I said this, but I really lowered the price a few days ago.
Tesla's smallest Model 3 was released in August 2019.
Among the model 3, the best selling long range was 62.3 million won.
Then, last year, it rose to 64.79 million won, and this time the price was cut for the first time.
It was set at 59.9 million won, down 4.8 million won.
Tesla also cut car prices in China last year due to subsidies.
However, the same strategy was used in Korea.
It also lowered the price of only the long range of Model 3, which was the most sold in Korea.
<Anchor>
This price reduction is good news for consumers.
But, reporter Kim, the price is 59.9 million won.
There seems to be an intention.
<Reporter>
Yes, this is because of the subsidy standard in Korea this year, because electric vehicle subsidies are paid 100% up to KRW 60 million, but only half is paid between KRW 60 million and KRW 90 million.
In addition, if it exceeds 90 million won, there will be no subsidy at all.
Last year, the price of the Model 3 Long Range applied with the subsidy was about 53 million won in Seoul, but it is expected to be about 49 million won this year as the price of the vehicle falls.
In addition, this model has an increased distance that can be driven on a single charge compared to last year.
There are also many additional upgrades.
In addition to Model 3, the standard of the newly released Model Y is also priced at 59.99 million won.
Tesla's popular vehicle is said to be available as early as the end of this year and later next year, even if a contract is signed now.
In addition, if you pay a certain amount and cancel the contract later, it will be returned to you, so even if you change your mind and cancel, let's make a reservation first.
<Anchor>
Now that the Tesla price has been released, I am curious about the price of other electric vehicles.
Hyundai Motor, a Korean automaker, is also releasing electric cars.
Has Hyundai Motor Company's pricing policy come out?
<Reporter>
Yes, Hyundai Ioniq 5 is scheduled to be released at the end of this month.
Kia Motors is also releasing a new electric vehicle in July.
The exact price is not yet available, but it is known as 50 million won, so you can get 100% of the subsidy.
However, Tesla's price cut policy narrowed the price gap a lot.
Looking at Tesla's strategy, there is a possibility that Hyundai will significantly lower the price.
In particular, if the price of the model that uses a large-capacity battery among the Ionic 5 falls below 60 million won, it is likely to compete with the Tesla Model Y.
<Anchor>
Reporter Kim, we talked about Hyundai Motor Company, so let's listen to this one last time.
Not long ago, cooperation with Apple for electric vehicles ended.
Discussion was stopped.
There was an announcement like this.
Then, in the future, will Hyundai Motor Company itself focus more on electric vehicle production?
<Reporter>
For a while, cooperation between Hyundai Motor Company and Apple has been a big issue.
The'Apple Car' collaboration has sunk to the bottom of the water for now, but it is not a situation that can rule out the possibility that negotiations will resume.
In addition, even if the name of Hyundai Motor was mentioned in the production of Apple cars, there is also an evaluation that the competitiveness of Hyundai Motors was confirmed.
In fact, Hyundai Motor's stock price, which had plummeted, rebounded again as individual investors bought a lot.
Hyundai Motor Company plans to focus on producing finished cars for the time being.
The goal is to increase the proportion of EV sales by launching 12 electric vehicles by 2025.
Tesla and other automakers are struggling to offer high-performance and inexpensive electric cars. Hyundai Motor, a latecomer in the electric car market, seems to have a clear competitive edge in addition to its low price.