Home appliances "Spring Festival stalls" crowded with discounts
Major merchants in the home appliance market actively promote online and offline discounts during the Spring Festival
Some parents can't help but want to experience the dance machine.
On the first day of the Lunar New Year, the reporter visited the local home appliance market and found that major merchants actively launched promotional activities during the Spring Festival, and online and offline discounts were blooming.
The reporter visited on the spot and found that the discounts for the "Spring Festival stalls" are relatively strong, and offline merchants have fierce competition and face fewer customers than online, and there is more room for bargaining discounts.
A salesperson told reporters that as school resumes work after the year, the home appliance market will usher in a sales boom, and product prices may rise.
Text, Picture/Xu Xiaofang, All Media Reporter, Guangzhou Daily
Home appliance market "does not close during the Spring Festival"
In response to the local "New Year's Day" policy, this "Spring Festival stall", major businesses have upgraded and adjusted their services during the New Year based on actual conditions.
During the interview, the reporter found that, in addition to the announcement of suspension of business during the Spring Festival by some shopping malls such as Bainaohui, Suning.com, Gome and others all stated that "the Spring Festival will not be closed", saying that they will use the network, personnel, capacity, security protection and other aspects. Allocate resources to realize that logistics, stores, after-sales and other services are not closed.
In addition to chain merchants "not closing", many individual store owners also expressed that they would "stay in Guangzhou for the New Year."
On New Year's Eve, the owner of a store in Tianhe Computer City said that his store will continue to operate during the Spring Festival.
The owner, Mr. Qiu, said, “This year my family plans to celebrate the Chinese New Year on the spot and continue to work during the Spring Festival.”
When visiting Guangzhou Bainaohui on New Year's Eve, the reporter found that after last year’s renovation, the mall has also made more attempts to upgrade its functional zoning design, and is committed to creating an offline technology sharing platform and a stop for cross-border cultural and creative activities. Style experience mall.
On the fourth floor of Bainaohui, the reporter met Mr. Yu's family who came to Guangzhou from Beijing to travel the New Year.
When asked why he came to Bainaohui, Mr. Yu laughed and said that he lived nearby. After eating, he saw amusement facilities and brought the children to play.
The reporter observed that many parents brought their children to "the whole family", and even some parents couldn't help but feel the joy of the game.
Through market visits, the reporter found that it is not just traditional professional markets that have made “renewal” attempts. Many shopping stores have also been constantly innovating and creating creative points to enhance their own “offline attraction”.
For example, the flagship store of ASUS ROG Players Country takes offline experience as its highlight. By creating a comfortable experience environment and launching a wealth of e-sports products, it has attracted the attention of many e-sports product enthusiasts.
In a computer product store, a salesperson recommended a new product endorsed by a celebrity to Ms. Xu.
It is said that the product has been selling hotly, it has been out of stock online, and there are only two units left in the store.
As a loyal fan of the star, even though the computer price exceeded the budget, Ms. Xu eventually chose to pay for the product.
Offline discounts and more insured prices add peace of mind
It is understood that during the New Year’s Festival, major electrical and digital products merchants have played preferential "combined punches."
For example, Suning Tesco stores have launched a full-scene combo benefit package, which covers multiple formats such as electrical appliances, maternal and child, department stores, movie theaters, cleaning services, supermarkets, etc. Every mother and baby will get a 100 yuan invincible voucher for every purchase of 999, and consumers can enjoy the benefits of multiple popular products.
Gome sales staff said that in addition to enjoying discounts for offline shopping, they can also superimpose promotional activities such as point deductions. The discounts are quite strong.
In the face of consumers' focus on "Which is better online or offline", relevant businesses claim that online and offline promotional activities and subsidies are not exactly the same, and the prices and discounts of some items may be different.
Many sales staff said that on the basis of the discounted price of the event, there is still a certain amount of offline price adjustment space for the products sold in stores.
"I still like offline shopping. After all, the products in the store are tangible, so I feel more at ease." Ms. Wang, who buys computers in offline stores, told reporters.
She took out her mobile phone to show reporters the online sales price of the same product, saying that a computer she had fancyed was more expensive on the platform.
In this regard, the sales staff also said that commodity prices are now highly transparent. In order to win over consumers, stores will refer to online sales prices and make adjustments when setting prices.
The reporter learned that many businesses have launched "compensation if you pay" or "insurance" services.
This service may help eliminate consumers' concerns about the later fluctuations of product prices, and to a certain extent provide consumers with a price-insurance "relief".
During the visit, some sales staff also said that when school resumes work after the beginning of the year, electronic and digital products such as computers, cameras, and mobile phones may usher in a consumer boom, and prices may rise by then.
The monitoring data of Aowei Cloud Network shows that since the second half of 2020, the prices of domestic appliances of many categories have increased.
Some market views believe that after the "Spring Festival", appliance manufacturers will continue to increase their material costs, management costs, and operating costs. Some appliance manufacturers are planning a new round of price increases for home appliances after the holiday.
Over the past period of time, the market prices of home appliances have shown an upward trend.
Regarding whether the prices of home appliances will continue to rise after the year, Zhang Yi, president and chief analyst of the iiMedia Research Institute, said that, on the whole, the current prices of home appliances in my country are generally low, and the profit margins of home appliance companies are not high, plus raw materials. Due to the impact of rising prices in logistics and other aspects, the market prices of home appliances are likely to continue to rise.